Join our free webinar on Chinese e-commerce trends: only 100 spots available
Written by
Editorial TeamPublished on
Discover the latest Chinese e-commerce trends shaping Western markets and find new inspiration for your business thanks to expert insights. How? By registering and joining E-commerce Berlin Expo’s, Björn Ognibeni’s & Zheng Xu’s exclusive, free webinar on July 2nd, 2026. Don’t wait, only 100 people can join.
Marketplaces like SHEIN were just the beginning. If you run an online business and you’ve been watching Chinese platforms reshape consumer expectations, you already know something bigger is coming. The question is: what exactly, and what should you do about it?
On July 2nd, 2026, E-commerce Berlin Expo, in partnership with China experts, Björn Ognibeni and Zheng Xu, is running a free online session called Disruptive China Preview: a practical, no-hype look at the Chinese e-commerce trends that are already influencing Western markets and what smart businesses can do about them right now.
Spots are limited to 100 participants, so if this is relevant to your work, it’s worth registering sooner rather than later.
Why Chinese e-commerce trends matter for your business right now
Most Western businesses discovered Chinese e-commerce when platforms like SHEIN landed on their doorstep. But those are just the visible tip of a much larger shift.
Underneath, Chinese digital commerce has already merged things Western markets are still treating as separate: agentic AI that actively closes sales, TikTok Shop turning content directly into checkout, and livestreaming and community-driven commerce all operating as one integrated system, while many Western operators were still optimising funnels.
Understanding these trends isn’t about copying China. It’s about knowing which patterns are worth adapting, which opportunities exist inside the Chinese market itself, and which developments you can safely ignore.
What you’ll take away
The session is built around three concrete outcomes:
A clearer picture of Digital China. What’s actually happening beyond the headlines and why it matters for Western markets.
Inspiration you can use this quarter. Concrete patterns from Chinese e-commerce you can adapt to your own business now, not in five years.
A sense of the opportunities inside China. Where the real openings are for European brands and service providers and how access actually works on the ground.
Your hosts
Björn Ognibeni is a Practical Visionary with over 20 years of experience in digital transformation. Translates complex technologies into actionable strategies – pragmatic, concrete, without buzzword bingo.
See this host in action & watch Björn Ognibeni’s presentation at E-commerce Berlin Expo 2026 below:
Zheng Xu is an International Expansion Architect with 18 years of Germany-China experience. Architecting strategic relationships across cultural boundaries – systematically, authentically, and with long-term impact.
Together they cover both sides of the same coin: the lessons and the opportunities coming from China for those interested in learning about them.
How to join our webinar on Chinese e-commerce trends
The session will be held online on July 2nd, 2026, at 3pm CEST. Places are limited to 100 participants, once they’re gone, that’s it, so don’t wait and let others outrun you!
Can’t wait to see you there!
Disruptive China Preview is a free online webinar hosted by E-commerce Berlin Expo in partnership with Björn Ognibeni & Zheng Xu.
