Live commerce is not a Chinese habit. It is an exportable system and Yowant is already proving it in the UK, US and beyond. Find out how they do it and what it means for European retail. Read the full article. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.
Discover why winning over German online shoppers in 2026 is about more than price and what actually builds loyalty today (Ad).
Compare 8 marketplace management software tools for listings, stock and orders, including OTTO, Kaufland and other DACH channels.
Think standout booth design is what wins trade shows? Xentral proved that’s not always the case. At E-commerce Berlin Expo 2026, they showed that event lead generation is ultimately about people, not gimmicks. By bringing a well-rounded team ready for real, in-person conversations with visitors, they turned meaningful interactions into a closed deal.
German online retail grew 4.3% in the first half of 2026 as consumer confidence returned. See the sector winners, Asian platform gains and AI shopping trends based on figures from bevh.
Pay only when you make a sale. That’s the idea behind Shop Campaigns, now live for German merchants just in time for Black Friday. Find out how it works, how to set it up in under two minutes, and why brands are paying attention.
AI product search is shifting where purchase intent begins. Learn why retailers must combine SEO and GEO across platforms, marketplaces, and their sites. (Ad)
Standalone WhatsApp tool or unified CRM? Discover which setup delivers better segmentation, customer journeys, attribution and e-commerce growth. (Ad)
Explore e-commerce branding through insights from Adobe’s German study, practical advice, common mistakes and five German brand examples.
Chinese buyers ask AI, not Google. See how generative engine optimization increased a Chinese tea franchise’s AI visibility from 2.5% to 56% across major AI platforms. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.
Discover 10 valuable e-commerce lessons from Bastian Siebers, Chairman of the Management Board and CEO of flaconi, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]
eBay OPEN 2026 is coming to Berlin on 15 October. Discover what sellers can expect from a day filled with practical insights, networking and new growth opportunities.
Explore the regions driving global e-commerce growth, from Asia’s dominant marketplaces to fast-rising markets in Southeast and Eastern Europe in this material from ECDB. (Ad)
Discover how Youzan uses unified customer data and AI to turn one-time buyers into loyal repeat customers across stores and e-commerce platforms in China. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.
A marketplace launch can look simple until stock, returns and margin start behaving like a real channel. This guide covers the seven questions to ask before adding one: audience fit, unit economics, selling model, product data, ownership and what the first 90 days should prove. A special treat inside: if you’re a fashion brand looking for a new marketplace opportunity, join experts from ChannelEngine and ABOUT YOU live on July 15 at 11am CEST to see how it applies in practice. More information inside!
Many brands assume that booking a booth is enough to generate visibility. Chatarmin took a different approach. They didn’t just show up at E-commerce Berlin Expo 2026 hoping to be noticed, they created visibility through strategic sponsorships, including the entrance banner and the after-party, and proactive approach before and during the event. The result? A €20,000 deal closed by Day 2.
Parcel Perform’s latest AI Commerce Visibility data reveals that many leading retail brands appear in only one out of three AI shopping answers. The article explains why AI visibility is becoming a new e-commerce battleground and how brands can start measuring it. (Ad)
See the ranking of the largest online shops in Switzerland for 2026, with revenue data for the top B2C and B2B e-commerce players.