You know that rush of energy you get from the first sip of coffee?
That’s exactly how you’ll feel scrolling through the E-Commerce Berlin Expo 2025 agenda.
Packed with ideas brewing hotter than a double espresso, this year’s Expo is a must-attend event for fresh strategies, expert advice, and connections that could change your business forever. Ready to perk up your e-commerce game? The 2025 lineup is here to wake you up – and shake things up.

Don’t have a ticket yet?
Why E-Commerce Berlin Expo is the place to be
In e-commerce, where uncertainty seems to be the only constant, this year’s Expo is all about standing out and stepping up to embrace innovation.
This year’s agenda makes every minute spent at the Expo a true opportunity to grow.
The focus is clear: equipping you with the insights, tools, and strategies to not just weather uncertainty but to thrive in it.
Two days of unmatched value
That’s double the sessions, panels, and discussions designed to pack your schedule with actionable insights and meaningful connections. More time to explore, learn, and network.
Setting a tone with a big opening
Every unforgettable event starts with a moment that sets the tone – and at the E-Commerce Berlin Expo, that moment is the opening speech.
Franziska Giffey, Berlin’s State Senator for Economy, Energy, and Enterprise, will open the event, showing the strong connection between the Expo and Berlin’s growing tech and innovation scene.
Following her speech, Efe von Thenen takes the stage for the opening keynote on the State of German E-commerce 2025. With fresh insights and trends, it’s the perfect way to kick off two days of learning and networking.
Stages and masterclasses
With five stages running simultaneously, you’ll get a front-row seat to a whirlwind of fresh ideas, diverse perspectives, and actionable strategies that cover every corner of e-commerce. Pick the sessions that spark your curiosity and solve your challenges – it’s your agenda, your way.
The two special Masterclass tracks are where theory meets practice. Practical strategies, clever tools, and expert guidance are all part of these hands-on sessions designed to help you tackle the nitty-gritty.
Over 150 industry experts
Get ready to hear from the best of the best. With more than 150 thought leaders, innovators, and e-commerce experts taking the stage, you’ll gain invaluable insights into what’s driving the industry forward. And all this industry needs is a proven set of strategies from those who have been there and done that.
Bilingual brilliance
Language won’t be a barrier here. Talks will be held in either English or German, catering to a broad audience so everyone can find something for themselves.
Persuaded yet? If yes, register here. If you need an extra push, check more info about the agenda below!
E-commerce Berlin Expo Agenda 2025: Here’s what’s in store for you
Every session, speaker, and format has been carefully planned to provide the insights, tools, and connections that can make a real difference. Here’s how the agenda delivers:
Key speakers
The stage is set for some of the brightest minds and biggest players in e-commerce to share their expertise. From seasoned giants to fresh disruptors, they’re here to talk about what’s working, what’s next, and how to stay ahead
Just to mention a few:
- German and global brands → REWE, IKEA, Zalando, MediaMarktSaturn, Deutsche Telekom, Deloitte, Statista and Amazon Freight
- Innovative newcomers → Snocks, Waterdrop, ON, KoRo, Super Streusel, nüchtern, Amorelie.
- Tech leaders → Microsoft, TikTok, Google and Amazon Web Services.
- Associations → HDE and IAB Europe.
A brand new shop-tech block
E-commerce platforms are at the core of everything we do. The new Shop-tech block brings the leaders behind these tools together to share insights on building better, faster, and more adaptive businesses. This session features leading figures from some of the most influential companies such as:
- Shopware – Sebastian Hamann, Founder & Co-CEO
- Adobe – Hartmut König, CTO Central Europe
- JTL Software – Sebastian Evers, CEO
- ePages – Wilfried Beeck, Founder & CEO
- Sage – Alexander Trautmann Head of Product Engineering SSG/ERP @ Sage
- Spryker – Michael Türk, VP of Solution Engineering
- Shopify – James Henderson, Lead Solutions Engineer, Enterprise (EMEA)
No more convincing needed?
Exciting expert pannels
What’s better than one speaker sharing insights? A whole panel of experts answering the big questions. Panels bring out the big questions and the sharpest answers.
The Expo’s panel discussions bring together diverse voices and perspectives to tackle some of the most pressing issues in e-commerce. Highlights include:
- AI in e-commerce → Leading voices from Meta, OTTO, ex-Nespresso, and Glambou explore AI’s role as a huge force in the industry.
- Community building → Discover how brands like Zooplus and MissPompadour are leveraging community management as a growth strategy.
That’s not the end, though!
Case studies with proven results
These are real-world stories that show how brands solve problems, overcome obstacles, and innovate. Full of lessons and takeaways, they’re your chance to see what success looks like up close. Attendees will gain insights from collaborations like:
- Amorelie & Sendcloud
- OTTO & Amazon Web Services
- Fielmann & Boris Consulting
- TAG Heuer & JustRelate Group
- Delivery Hero & Pentaleap
- nüchtern & Pickware
Inspirational content sessions
Sometimes you need more than strategies – you need fresh thoughts and a new way of looking at things. This year’s inspirational sessions are designed to do exactly that, helping you find clarity and confidence to take bold steps forward.
For those seeking something beyond the technical and practical, the Expo introduces inspirational sessions featuring world-class speakers like:
- Josh Stanton: “Challenge the Ordinary” – about creating meaningful connections with people
- Matteo Casese: “”Confidence Unleashed – Leaders seek confidence in all the wrong places. Let’s fix that” – a session on leadership and self-belief.
Bis bald in Berlin!
E-Commerce Berlin Expo 2025 is the event where ideas turn into action – and where connections create opportunities. This is where innovation begins, and you belong here. It’s your chance to explore what’s next and take the lead!
Sign up for free today and don’t miss a moment.
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