Expo and Awards

Expert-Led Panels Take Center Stage at E-commerce Berlin Expo 2024!

At the E-commerce Berlin Expo 2024, the organizers are shaking things up in the best way possible! 

This year, the organizers are thrilled to introduce panel discussions – what they believe will be a game-changer in how to explore and understand the e-commerce world.

Why Panel Discussions?

Imagine a room where the brightest minds in e-commerce converge. That’s what our panel discussions are all about. It’s not just about having more voices – but having richer conversations. The organizers believe that when diverse perspectives come together, the insights are transformative.

The panels are designed to break down complex ideas into easy-to-understand discussions. The attendees leave with real, actionable insights, not just a head full of terms.

And now, fasten your seatbelt because you’re about to get to know the thinkers and doers who will guide these exciting discussions:

Panel Discussions at E-commerce Berlin Expo 2024

1. Delicious Dispatch: Navigating the Future of Food Delivery in E-Commerce


  • Katharina Hauke, Managing Director Germany & Austria, Lieferando
  • Constantinos Calios, Founder and CEO, KoRo
  • Björn Kuse, Managing Director DACH, HelloFresh

Moderator: Alexander Holzknecht, Motatos

A fascinating discussion on the evolving world of online food delivery awaits! The expert panelists will delve into the latest technological advancements, logistical challenges, and emerging trends transforming the food industry. Get ready for an insightful session that promises to whet your appetite for innovation.

2. Engaging, Entertaining and Encouraging Repeat Purchase Through Conversational Commerce: Lessons From Marketing Trailblazers


  • Fabian Ouwehand, Senior Director Social Commerce, HSE HELLO
  • Jörg Heinemann, Innovation Evangelist, OTTO
  • Mike Rhodes, Founder, CMA Agency
  • Simon Schlephorst, Customer Solutions Manager, Vonage

Moderator: Peggy Anne Salz, MobileGroove

This panel offers an in-depth look into the strategic approaches companies take to address three major trends in conversational commerce: VIP-level personalization at scale, instant gratification, and sustainable growth. Discover how these trends create a powerful synergy between customer acquisition and engagement.

3. E-Commerce Evolution: Navigating the Future with Web3, GenAI, and Gaming


  • Lucas Beckenbauer, PhD Candidate, TU Munich
  • Ben Harmanaus, Principal Channel Manager, Hubspot
  • Sven Gronemeyer, Head of Business Affairs & Business Development, UFA SERIAL DRAMA GmbH
  • Sven Hansamann, Senior Technology Analyst, SAP Hybris

Moderator: Anna Graf, Innovation Lead Web3/Metaverse, Arvato Systems

Discover the future of E-Commerce with our panel discussion on Web3, GenAI, and Gaming. These groundbreaking technologies are revolutionizing customer experiences and driving the industry toward unprecedented innovation – and during this panel discussion, you can see exactly how it’s done. If you’re interested in understanding the next step in online commerce, you need to watch it. 

4. Driving into the Future: How the Automobile Industry is Reinventing its Marketing


  • Marilyn Repp, Geschäftsführerin Mittelstand-Digital Zentrum Handel, HDE
  • Pia Schörner, Head of Digital Experiential Content, Gaming & BMW Metaverse, BMW
  • Megumi Tsukada, Berlin Innovation Lab Manager, Autobiz

Moderator: Efe von Thenen, CMO at ePages & Host of the E-Commerce Germany News Podcast

Explore the dynamic intersection of the automotive industry and digital marketing. Led by industry experts, this panel will discuss how car manufacturers and retailers are adapting to new customer behaviors, the impact of the metaverse and Web3 technologies, and the evolution of the customer sales journey. As the automotive industry has always been an important part of the German economy, we believe its digitization comes with a lot of excitement. A comprehensive look at digital transformation in the automotive sector is awaiting all the Expo attendees!

5. From Warehouse to Wow: Optimizing Logistics for Customer Delight


  • Konstantin Dudel, Head of Logistics, HHV Handels GmbH
  • Thorsten Schmidt, Geschäftsleitung/Logistics, atrikom fulfillment.
  • Moritz Weisbrodt, Founder & CEO, Alaiko

Moderator: Johannes Panzer, Head of Industry Solutions, E-Commerce, Descartes Systems Group

Gain insight into logistics and fulfillment at this insightful panel. Understand how to master the fulfillment challenges of 2024, and turn warehouse and fulfillment processes into a competitive advantage. There will be a discussion of strategies for profitability, growth, and transparency in logistics – a roadmap for success in this crucial area of e-commerce. 

See you in Berlin

The organizers invite you to be a part of this transformative experience, where the future of e-commerce is not just discussed but shaped. Join the E-commerce Berlin Expo 2024, where the journey into the next era of digital commerce begins!