First speakers announced for E-commerce Berlin Expo 2026
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Editorial TeamPublished on
Your first look at the speakers taking the stage in 2026 at E-commerce Berlin Expo. Read and find out who you’ll meet in February at our event.
E-commerce Berlin Expo 2026 is more than an exhibition – it’s one of Germany’s leading events for professionals shaping the future of online retail. Every year, top industry experts gather to share insights, inspire innovation, and connect with our thriving e-commerce community.
Curious who you’ll meet this year? Here’s your first look at the speakers taking the stage in 2026!
And psst, don’t forget to register for our event here:
AI talks
Let’s start with the hottest topic in the industry: AI and its rapid transformation of e-commerce.
“Agentic Analytics: How AI Agents Will Transform Decision Making” by Mo Shiha, AI & Data Analytics Team Lead at Zalando
Are you interested in AI agents? If so, this is the talk for you! In this talk Mo Shisha will unveil his transformative vision for Agentic Analytics; a paradigm shift from today’s reactive, query-driven analytics to a future where AI agents autonomously detect signals, formulate hypotheses, and proactively surface insights before you ask.
“Experience Opportunities in Agentic Commerce: How AI is redefining purchasing decisions” by Jörg Hirt, Digital Chief Innovation Manager at REWE digital and Kristina Häusler, Executive Strategy Director at SYZYGY
Talk will be given in German
Find out even more about agentic commerce! In this talk, Jörg and Kristina will provide insights into the SYZYGY Foresight Study Marketing 2030 and use cases from the retail sector to show how brands and retailers influence purchasing decisions and remain relevant in agentic commerce.
“The €400M GenAI Paradox: Building Tomorrow’s Hyper-Efficient Engineering Organizations” by Dilip Saha, Senior Director of Engineering at HelloFresh
Drawing from his experience delivering €400M in customer value at HelloFresh and deep expertise in Generative AI, Dilip will share the practical framework for building 10x ROI engineering organizations that will define competitive advantage in 2026 and beyond. In his session, he’ll share the blueprint he’s implementing for tomorrow’s engineering organizations – where Domain-Driven Design meets AI-native architecture, where cultural transformation becomes key, and where every hire is a strategic multiplier rather than a capacity add. If you want a competitive advantage, this is definitely a talk for you!
Marketplaces talks
Marketplaces are the backbone of European e-commerce. Here’s what to expect from our marketplace experts.
“European Marketplaces Today – and How AI Will Redraw the Map Tomorrow” by Ingrid Lommer, Co-Founder of Marketplace Universe
European marketplaces remain the number one driver for online sales, 60% of e-commerce GMV generated in Europe runs through marketplaces. But the rules of the game are changing fast. In this session, Ingrid will provide a hands-on orientation of which marketplaces really matter in Europe today – by country and by category. Using the well-known and freshly updated Marketplace Universe Quadrants, she will highlight where brands and retailers should focus their resources to win in 2025 and beyond. She’s also going to explain the role of marketplaces in the age of AI.
“From zero to 40 million: The Snocks Marketplace Playbook” by Alexander Schnelle, Head of E-commerce and Laura Schmidt, Teamlead Marketplaces at SNOCKS
Talk will be given in German
Discover how Snocks grew from a small e-commerce start-up to a multi-million pound brand on marketplaces such as Amazon, OTTO and Zalando in just a few years. In this practical talk, Alexander will share the key strategies, lessons learned and growth hacks – from the first steps to scaling across national borders. It’s an ideal presentation for anyone who wants to take their brand to the next level!
Strategy & trends talks
Because successful e-commerce is impossible without the right strategy.
“Digitalization Needs Strategy, Mindset, and the Courage to Change” by Fabian Haustein, Chief Digital Officer at UNGER
Digital transformation is not achieved by tools alone. What really matters is a clear strategy, the right mindset within teams, and the courage to embrace change – even when it feels uncomfortable. Go to the talk and learn more insights from Fabian to refresh your strategies and prepare for developments lying ahead!
“From 0 to 40 million in 4 years: Practical strategies for successful e-commerce among industry giants” by André Jonker, CEO & Co-Founder of Mozart Bett
Talk will be given in German
André will provide practical insights into building a £40 million company without external financing, in the midst of a furniture market dominated by IKEA, XXXLutz and Emma. His presentation highlights the four crucial growth phases: from initial market analysis and channel strategies to process optimisation and hypergrowth structures. He shows how a small team of 24 employees can achieve what corporations need hundreds of people to do and provides a transferable framework for profitable e-commerce markets. It’s simple: you need to hear this presentation.
“Building Brand Love Through Branded Content: A 3-Pillar Strategy for Lasting Success” by Viorel Borgovan, Brand Marketing Manager at Kleinanzeigen.de
How do you turn branded content into genuine brand love? This session will move beyond theory and deliver a practical blueprint, based on the strategy behind the successful “Kleinanzeigen WG” YouTube channel. You will discover the proven power of a strategy focused on three core pillars: long-form content, credible creator collaborations, and a strategically planned brand channel. Come and learn!
“H-Commerce: The Revival of Human Commerce in the Age of AI” by Malte Karstan, eCommerce Consultant & Growth Strategist at Karstan Consultancy
This talk will flip the AI narrative on its head. Instead of asking what AI will change, it explores what will survive and thrive despite automation. The future of e-commerce is not only about machines, it’s about going back to H-Commerce, where differentiation comes from authenticity, storytelling and emotional connection. Learn about the human side of e-commerce in the future!
TikTok talks
Master the world’s most influential social commerce platform.
“TikTok Shop – Go all in or don’t go in at all” by Franziska Frick, Head of Performance Marketing by Glow25
TikTok Shop isn’t built for half measures. Success only comes when organic social, paid ads, and creators/influencers/affiliates work together as one ecosystem. In this session, Franziska will share why a true “all in” approach is the only way to win on the platform – and what that looks like in practice. Go and become a TikTok expert in one session!
“When no one understands your product: Grow and win customers with TikTok storytelling” by Mia-Malaika Lange, Head of Brand Marketing at BARFER’S and Nele Marie Ott, Content Manager at BARFER’S
Talk will be given in German
Products that require a lot of explanation have a fundamental problem in e-commerce: customers won’t buy them without understanding their benefits. TikTok offers unexpected opportunities here: brands can use creative storytelling to reduce complexity, create proximity and tap into new customer groups.
Go and learn how “tough” products can be successfully presented on TikTok!
Want to hear them live?
Registration for E-commerce Berlin Expo 2026 is open!
Don’t wait — February is approaching fast.
Secure your spot and experience the talks firsthand:
