Meet the winners of 10th Call for Speakers contest
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Editorial TeamPublished on
The 10th Call for Speakers contest has come to a close, and we’re thrilled to announce the exceptional experts who will be taking the stage at E-commerce Berlin Expo 2026. Discover the full list of winners!
The 10th Call for Speakers contest has officially wrapped up and it’s time to reveal the brilliant minds who will take the stage at E-commerce Berlin Expo 2026. Want to know who will bring cutting-edge insights, bold strategies, and real-world success stories to Expo’s participants this time? Read more below!
This year’s edition raised the bar yet again. With 950 submissions and 25,000+ votes in 9 diverse categories, competition was tougher than ever before.
The selection process featured a two-stage evaluation designed to uncover both popular favorites and hidden gems:
- Public voting – The e-commerce community cast thousands of votes, helping identify the top 5 finalists in each of 9 categories.
- Advisors review – An esteemed panel of leaders from brands like IKEA Group, C&A, KELLANOVA, Flix, Paypal, Douglas, MediaMarktSaturn and more, carefully reviewed each finalist, selecting the most original, relevant, and actionable presentations. They also chose 15 wildcard winners regardless of vote count to ensure that even those who didn’t get far in public voting, will have their chance to take the stage at the upcoming Expo.
The result? A lineup that will sweep you off your feet, we have no doubt! Now, without further ado, let’s meet the winners of 10th Call for Speakers contest!
Category winners
Here are the thought leaders who captured the spotlight and secured their spot on the EBE 2026 stage:
Platforms & Tech
Zalando / Mo Shiha / Agentic Analytics: How AI Agents Will Transform Decision Making
https://vote.ecommerceberlin.com/contestants/mo-shiha-zalando,eyqare
Acquistion & Growth
BARFER’S / Mia-Malaika Lange, Nele Marie Ott / Wenn niemand Dein Produkt versteht: Mit TikTok Storytelling wachsen & Kunden gewinnen
https://vote.ecommerceberlin.com/contestants/mia-malaika-lange-nele-marie-ott-barfers,pppapv
Communication & Engagement
ELEVEN TEAM SPORTS GROUP / Alessandra Bosco, Alessandro Costa / Brand Meets E-Commerce: Turning Creativity into Measurable Growth
Conversion, CX & Personalization
REWE digital and SYZYGY / Jörg Hirt, Kristina Häusler / Experience Opportunities im Agentic Commerce: Wie KI Kaufentscheidungen neu definiert
https://vote.ecommerceberlin.com/contestants/jorg-hirt-kristina-hausler-rewe-digital-syzygy,mpnwne
Marketplaces, Multichannel & Omnichannel Integration
RILA. DIE GENUSSENTDECKER.® & Reybex / Achim Lange / Nahtlose Multichannel-Integration im Lebensmittelhandel – vom zentralen ERP bis zur automatisierten Logistik
https://vote.ecommerceberlin.com/contestants/achim-lange-rila-die-genussentdeckerr,xrrxwp
Logistics, Fulfillment & Optimization
MediaMarktSaturn / Michael Jaschek / Excellence in logistics through choice and loss prevention
Global Expansion
Walmart / Mira Lester / Untapped Growth: Why German Sellers Must Think Global – Lessons from Walmart’s Marketplaces
https://vote.ecommerceberlin.com/contestants/mira-lester-walmart-international,znmkpx
Leadership & Strategic Management
UNGER / Fabian Haustein / Digitalization Needs Strategy, Mindset, and the Courage to Change
https://vote.ecommerceberlin.com/contestants/fabian-haustein-unger-gmbh-and-cokg,yrmwkd
Bold Predictions & Forecasts
Karstan Consultancy / Malte Karstan / H-Commerce: The Revival of Human Commerce in the Age of AI
https://vote.ecommerceberlin.com/contestants/malte-karstan-karstan-consultancy,znnrxx
The wildcard selection
Advisors handpicked 15 additional submissions that stood out for their creativity, originality, and forward-thinking ideas – regardless of their public vote count.
You can find them all below:
I. Berlin Innovation Business School / Dr Gemma Vallet /Powerful Storytelling in the AI Era
II. Prof. Dr. Matthias Schu / E-Grocery 2026 and Beyond: Trends, Herausforderungen und was Kunden wirklich wollen
https://vote.ecommerceberlin.com/contestants/prof-dr-matthias-schu-prof-dr-matthias-schu-i-retail-i-ecommerce-i-internationalization-strategy,mppedk
III. Snocks / Alexander Schnelle, Laura Schmidt / Von Null auf 40 Millionen: Das Snocks Marketplace Playbook
https://vote.ecommerceberlin.com/contestants/alexander-laura-schnelle-schmidt-snocks-gmbh,geeddg
IV. Glow25 / Franziska Frick / TikTok Shop – Go all in or don’t go in at all
https://vote.ecommerceberlin.com/contestants/franziska-frick-glow25,krrqzm
V. Mozart Bett / André Jonker / Von 0 auf 40 Mio in 4 Jahren: Praktisch umsetzbare Strategien für erfolgreiches E-Commerce zwischen Branchenriesen https://vote.ecommerceberlin.com/contestants/andre-jonker-mozart-bett,nzkyqz
VI. HelloFresh / Dilip Saha / The €400M GenAI Paradox: Building Tomorrow`s Hyper-Efficient Engineering Organizations
https://vote.ecommerceberlin.com/contestants/dilip-saha-hellofresh-se,znnrdx
VII. Repair Rebels / Monika Hauck / What if the future of e-commerce is not about selling more, but about servicing better?
https://vote.ecommerceberlin.com/contestants/monika-hauck-repair-rebels-gmbh,znmzgg
VIII. TERRITORY Influence / Rafael Schwarz / The Power of Community Commerce
https://vote.ecommerceberlin.com/contestants/rafael-schwarz-territory-influence,aeewne
IX. FALKE KGaA / Jonas Rashedi / The Big Leap: Data and the AI Transformation
https://vote.ecommerceberlin.com/contestants/jonas-rashedi-falke-kgaa,yrrkzg
X. Kleinanzeigen / Viorel Borgovan / Building Brand Love Through Branded Content: A 3-Pillar Strategy for Lasting Success
https://vote.ecommerceberlin.com/contestants/viorel-borgovan-kleinanzeigende-gmbh,yrrend
XI. camel active / Christina Skoeries & Elena Kelava / The Female Stage – Community Edition
https://vote.ecommerceberlin.com/contestants/christina-skoeries-and-elena-kelava-camel-active,wnqpar
XII. Marketplace Universe / Ingrid Lommer / European Marketplaces Today – and How AI Will Redraw the Map Tomorrow
https://vote.ecommerceberlin.com/contestants/ingrid-lommer-marketplace-universe,geazyg
XIII. Channel Pilot Solutions & DOUGLAS / Carsten Mesecke-von Rheinbaben, Jonas Franke / Die Produktdaten-Revolution: Wie DOUGLAS den AI Formula Generator von Channel Pilot Pro erfolgreich einsetzt
XIV. findling / Maurice Marinelli / Auf die 1 bei ChatGPT? Diese 5+1 Maßnahmen brauchst du jetzt für Sales in AI Search (mit Use Case)
https://vote.ecommerceberlin.com/contestants/maurice-marinelli-findling-gmbh,renrgv
XV. Zalando / Nils Stotz, Marcel Toben / It`s the tradeoffs, stupid! – How experimentation helped us to shape our product strategy
https://vote.ecommerceberlin.com/contestants/nils-stotz-zalando,znmkke
Congratulations to the winners and best of luck with their presentation at our event!
See it all live in Berlin – February 2026
Mark your calendar for February 17–18, 2026 — when these 24 winning talks (and dozens more) come to life at the E-commerce Berlin Expo.
You’ll discover fresh insights, meet innovators shaping tomorrow’s digital commerce, and connect with thousands of professionals who define Europe’s e-commerce landscape.
🎟️ Get your ticket now: Register here
