In the new episode of the EGN Podcast, a retail expert Marilyn Repp emphasizes the urgent need for brands to shift from product-centric marketing to storytelling and entertainment to engage customers effectively

Klarna has introduced two innovative products aimed at revolutionizing everyday spending and saving, expanding its presence in the retail banking sector

Check out the key takeaways from Nexi Nets report about Germans’ online behavior

Check out top takeaways from the Germany 360° RetailX report! Learn about the German digital landscape and more

Germany offers lots of different payment methods from online payment services, credit/debit cards and direct debits to prepaid cards. Here we have for you more than 20 payment providers in the DACH region

Sebastian Hamann, founder and co-CEO of Shopware, shares his insights on the future of e-commerce, emphasizing the importance of brand differentiation and the role of AI-driven and immersive technologies in shaping the industry. You can’t miss this episode of our podcast!

Looking for a list of fastest-growing online stores in Germany? We’ve compiled it for you, along with expert comments and statistics

TikTok and Amazon have teamed up to let users explore and purchase products directly within the app, creating a more integrated shopping experience

Mangopay has partnered with Ticombo, an international ticket marketplace, to streamline global ticket sales by managing the entire payment process. Be sure to check it out!

In a recent episode of the EGN Podcast, Ralph Hünermann, founder and CEO of ODOSCOPE, highlighted the crucial role of personalization in the future of e-commerce, emphasizing that generic shopping experiences are becoming obsolete. Find out more!

Discover why 81% of Germans demand clear labeling in AI-generated advertising and how Mango’s AI campaign captured significant public attention

German companies (SMEs) sold over 750 million products on Amazon in 2023, marking a 10% growth in international sales. With tools like AI-driven translation and Fulfillment by Amazon, these German companies now account for over 60% of products sold on the platform globally

In this episode of the EGN Podcast, Inga Bohn, Head of Brand and Customer Centricity at Amorelie, shares how the company has transformed the sex toys market by breaking taboos and promoting open conversations about sexuality. Click to find out more!

See what happened in July in the e-commerce world!

In a recent episode of the EGN Podcast Sophie Kühn, founder and CEO of Miss Sophie, shared her entrepreneurial journey from discovering a “blue ocean” opportunity with nail wraps to building a beauty brand from scratch. Click to read!

Discover the convenience of Box – Die Abholstation, Deutsche Bahn’s innovative Click&Collect service that seamlessly integrates into a daily travel. With over 400 pick-up locations across Germany, this service offers a flexible and sustainable way to shop, making it easier than ever for commuters to collect their orders on the go. (Ad)

Discover how Kaufland Global Marketplace empowers sellers to expand across Europe with a single registration. Learn about their innovative solution and future plans in our exclusive interview with Doreen Schumm!

Read our post and stay informed on trends and insights shaping the future of online shopping in one of Europe’s largest markets