E-commerce panels are where the sparks fly and the real talk happens. Panels at E-commerce Berlin Expo are high-energy, idea-packed sessions where industry legends and rising stars collide. No matter if you’re hunting for bold strategies, cutting-edge tools, or that one nugget of inspiration to shake things up, panels are where you want to be. Here’s why they’re the beating heart of this year’s Expo – and the ones you’ll kick yourself for missing.

Why panels are the real stars of the show
Panels are your opportunities to:
- Hear diverse perspectives → Panels bring together experts from different fields to tackle challenges you’re facing. Learn directly from the pros at Meta, OTTO, and Google– just to name a few!
- Engage in real-time → Have burning questions? Ask the pros directly during Q&A sessions.
- Walk away with actionable insights → It’s not just theory. These conversations are packed with real-world strategies you can implement.
- Network like a pro → Meet the experts, rub shoulders with peers, and maybe even connect with your next business partner.
With two full days of sessions, the E-commerce Berlin Expo 2025 is rewriting its own playbook. That means double the time to uncover insights, double the networking potential, and double the opportunity to grow your business.
The panels you can’t miss
Here’s a breakdown of the four unmissable panels you’ll want to lock into your schedule.
1. [DE] Vier Perspektiven auf KI im digitalen Handel
Speakers: Volker Harbrecht (Meta), Jörg Heinemann (OTTO), Philipp Engelmann (Glambou), Veronica Demschik (ex-Nespresso)
Moderator: Paul Krauss, Head of Digital @ MDTC
AI isn’t one-size-fits-all – it has to be shaped by business models. This panel tackles AI’s role in scaling profitability, enhancing customer journeys, and improving processes. Panelists will share honest insights, actionable strategies, and a 360° view of AI applications – from platforms like Meta to retailers and brands.
Learn what works – and what doesn’t – from industry leaders managing AI transformations. Get practical advice on avoiding AI pitfalls while empowering teams!
2. [DE] Die Superfan Revolution: Community Management als Wachstumshebel für E-Commerce Brand
Speakers: Sarah Sunderbrink (Zooplus), Erik Reintjes (MissPompadour), Laura Kremer (eCom Unity)
Moderator: Alexis Tsingeni, Retail Reporter & Creator @ Retail o-Tones
Gone are the days when community management was just a nice-to-have! In this session, discover how e-commerce brands build loyal communities that actively shape their growth and success. From pet supplies to DIY paints, panelists will share how they’ve turned customers into brand advocates through storytelling, social engagement, and unique value propositions.
Learn more about building brand loyalty that goes beyond transactions and turns customers into superfans. Walk away with strategies to build meaningful communities that drive organic growth!
3. [DE] Strategien für profitables DTC-Wachstum
Speakers: Andreas Fischer (minubo), Christian Schönborn (SugarShape), Christoph Holinski (ONSKINERY)
Moderator: Dirk Haschke, Vice President & GM E-Commerce @ Descartes Systems
Optimized logistics and data transparency are the main drivers of DTC success. This panel unpacks how top e-commerce brands overcome logistical hurdles, leverage KPIs, and drive profitability through smarter operations.
If you want to know how to optimize logistics for growth while boosting profitability, during this panel you will get hard-hitting expert recommendations on using data to facilitate decision-making and scale sustainably!
4. [ENG] Gaming, Immersive Tech, and AI: Shaping the Future Together
Speakers: Anna Graf (Arvato Systems), Ben Polter (Beiersdorf), Louisa Lerdo (Tabbler)
A futuristic lens on what’s next in immersive commerce – and how to embrace it. From gaming to AI, this panel explores how immersive technology is redefining e-commerce. Expect an engaging discussion on merging digital and real-life experiences, with a focus on sustainability, innovation, and empowerment.
Get ahead of the curve by understanding how gaming and immersive tech drive engagement and sales. And then, join the fireside chat for deeper insights into the intersection of AI, gaming, and retail.
Don’t let us convince us any longer. You must be at our event!
Plan your experience and be part of the action
This year, the E-commerce Berlin Expo doubles down on value with its first-ever two-day event – more panels, more connections, and more opportunities to take your e-commerce game to the next level. Be part of the action!
The panels at E-commerce Berlin Expo 2025 are more than just conversations. Make the most of this year’s event by prioritizing the sessions that align with your goals.
👉 Register for free today and build your panel-packed schedule for an unforgettable experience!
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