Excited about the biggest e-commerce events in 2026? We are, too!
To help you stay ahead, we’ve put together a list of the most important conferences and exhibitions taking place in 2026, both in Germany and worldwide. With this guide, you’ll be sure to catch every key opportunity.
These events offer the perfect chance to connect with industry leaders, discover potential partners, and realign your business goals in a dynamic, inspiring setting.
So grab your calendar and start planning! There’s no better way to power up your e-commerce strategy for 2026.
January 2026
1# NRF: Retail’s Big Show
The simple buyer and seller relationship is over. But untapped potential for retailers? That’s just beginning! A diverse and growing global value chain means consumer behavior is constantly changing from one moment to the next. Are you ready for The Next Now?
If you want to be – you should definitely visit NRF 2026: Retail’s Big Show which offers its participants priceless connections, practical education and futuristic solutions. You can expect the latest trends and tech, experts and peer insights, product demos and hands-on workshops — all in one place.
When: January 11 – 13th
Where: New York City, USA
Type of event: Conference & exhibition
Website: https://nrfbigshow.nrf.com/
February 2026
2# eCommerce Forum
The eCommerce Forum is a focused event that brings key ecommerce and digital managers together with leading solution providers, for focused one-to-one meetings.
It provides the great experience for professionals who are looking to explore a diverse range of eCommerce solutions and connect with people in a highly focused and intimate environment. It is an invitation only event, ensuring that the attendees are specifically targeted to benefit from the Forum.
When: February 5th
Where: London, UK
Type of event: Conference
Website: https://ecommerce-forum.co.uk/
3# Savant London
As the UK retail landscape embraces a dynamic omnichannel future, 71% of consumers seek seamless brand experiences across platforms – a trend brands are increasingly meeting with innovation and agility.
Want to learn more about it? Take part in Savant London and join 250+ senior eCommerce, marketing, digital, and customer experience leaders from the UK’s most dynamic brands, retailers, and manufacturers. There you can gain winning strategies to thrive and exceed evolving consumer expectations.
When: February 10th
Where: London, UK
Type of event: Conference
Website: https://savant-events.com/
4# E-commerce Berlin Expo 2026
The E-commerce Berlin Expo stands as Germany’s leading B2B e-commerce event, serving as a key hub for industry professionals. Combining both exhibition and conference elements, it delivers exceptional opportunities for networking, knowledge exchange, and driving business development.
The 10th anniversary edition of the E-commerce Berlin Expo will take place on February 17–18, 2026, marking a decade of connecting the e-commerce industry. To celebrate this milestone, the event is moving to a new venue – Messe Berlin. The larger space opens up new possibilities for exhibitors and visitors, bringing fresh energy and scale to the experience.
The Expo & Conference is expected to attract over 14,000 industry professionals, feature 340+ exhibitors from more than 30 countries, and host 150+ expert speakers across 4 stages and 50 masterclasses.
The new location, paired with the anniversary celebration, sets the stage for the most dynamic edition yet.
Watch the recap video from 2025 edition and see what awaits you in store!
When: February 17-18th
Where: Berlin, Germany
Type of event: Conference & exhibition
Website: https://ecommerceberlin.com/
5# EuroShop
Dynamism, energy, innovative strength, inventiveness, decisiveness, optimism and a unique community – EuroShop 2026 is all this and much more.
Experience a unique lineup of top-class exhibitors from all over the world.
Stage diving is recommended: Hear the latest insights directly and exclusively from the biggest names in the retail industry. Besides that, get excited about interactive experiences in the unique special exhibition areas and prestigious awards.
When: February 22 – 26th
Where: Düsseldorf, Germany
Type of event: Conference & exhibition
Website: https://www.euroshop.de/
March 2026
6# SMX Munich
Search marketing is evolving fast and so is the role of every search and marketing manager. AI is reshaping how they work, measure, and compete. Platforms are shifting. KPIs are being redefined. Privacy demands and data gaps keep growing. At the same time, the work is more strategic than ever. SEO and PPC professionals are no longer just channel managers – they’re business drivers, insight translators, and creative problem-solvers.
SMX Munich 2026 helps you stay ahead, not just by predicting what’s next, but by showing what to do now. It’s where search professionals sharpen their thinking, upgrade their skills, and reconnect with the real reasons they love this industry.
When: March 10 – 11th
Where: Münich, Germany
Type of event: Conference
Website: https://smxmuenchen.de/en/
7# d3con
d3con is the largest conference tackling the future of digital advertising. Programmatic advertising is the operating system that enables today’s modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation, marketing AI, CTV and Retail Media are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.
At d3con, you will have the chance to meet marketing decision makers from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers.
d3con 2025 will run over two days, with the Advertisers Day taking place on March 17th 2026, offering an agenda exclusively devoted to answering advertisers’ questions.
When: March 17 – 18th
Where: Hamburg, Germany
Type of event: Conference & exhibition
Website: https://d3con.com/
8# eTail Germany
The DACH eCommerce & digital marketing conference inspiring retailers and brands to drive results
Retailers across Germany must navigate a rapidly evolving market. To stay competitive, they must enhance digital capabilities, optimize resources, and boost customer engagement, all whilst managing rising costs. How to do it? Learn at eTail Germany!
When: March 17 – 18th
Where: Berlin, Germany
Type of event: Conference
Website: https://etailgermany.wbresearch.com/
9# Cloudfest
Industry leaders make big moves at CloudFest: 73% of attendees are C-level or senior management. Whether you’re a global hyperscale platform or an emerging service provider, your path to greater success starts at this event. As an attendee or partner, CloudFest is where you build your brand, form strategic partnerships, and set yourself on the path to greater growth in a one-of-a-kind environment. So, are you in?
When: March 23 – 26th
Where: Rust, Baden-Württemberg, Germany
Type of event: Conference & exhibition
Website: https://www.cloudfest.com/
10# Webwinkel Vakgaden
Over 14,000 visitors annually flock to Jaarbeurs Utrecht for this digital commerce event. Their mission is to support organizations in realizing their digital ambitions by providing knowledge, expertise, and contacts that can be directly beneficial.
At this event you’re guaranteed to gain new insights, tips, and tricks to improve your work. Interested? Then check it out!
When: March 25 – 26th
Where: Utrecht, Netherlands
Type of event: Conference & exhibition
Website: https://www.webwinkelvakdagen.nl/nl
May 2026
11# OMR Festival
One of Europe’s biggest events for digital business and online marketing.
Experience two days of inspiring talks, exciting discussions & exclusive networking opportunities:
- 800+ speakers & over 1.000 exhibitors
- A full program with keynotes, masterclasses, side events & more
- Insights into digital trends & top-tier networking
Mark your calendar for this event!
When: May 5 – 6th
Where: Hamburg, Germany
Type of event: Conference & exhibition
Website: https://omr.com/en/events/festival/
June 2026
12# 6th Annual WCA eCommerce Solutions Conference
WCA eCommerce Solutions will host the 6th Annual WCA eCommerce Solutions Conference in Barcelona, bringing together global eCommerce leaders and courier professionals under one platform for the first time.
From June 6–8, 2026, the program will feature one-on-one meetings, keynote speakers, and panel discussions covering the most pressing issues in our industry: cross-border logistics, last-mile innovation, sustainability, and the technologies transforming global commerce.
Barcelona provides the ideal setting—both a major European logistics hub and a vibrant cultural destination. The conference is also strategically positioned between two other leading gatherings, DELIVER Europe (Amsterdam, June 3–4) and Shoptalk Europe (Barcelona, June 9–11), making it a central part of a complete European business journey.
Building on the success of Salzburg 2025, this milestone edition will expand perspectives and strengthen collaboration across the worldwide eCommerce and courier community.
For full details and registration, please visit: https://conferences.wcaworld.com/ecomsolutions2026/info/
When: June 6-8th
Where: Barcelona, Spain
Type of event: Conference
Website: https://conferences.wcaworld.com/ecomsolutions2026/info/
13# Shoptalk Europe
Say hello to your one stop shop for connecting with Europe’s most senior retail, brand, tech and investor decision makers pioneering tomorrow’s digital innovations in store and online.
With 4,500+ power players and 1 in 3 being C-suite representing 62 countries, you’ll be able to pack months of meaningful meetings into just three days to drive your business forward.
When: June 9-11th
Where: Barcelona, Spain
Type of event: Conference & exhibition
Website: https://shoptalkeurope.com/community
14# K5
Top brands, leading retailers & experts – for knowledge, growth & valuable connections.
Exclusive insights from over 500 leading industry minds await you on two main stages, three expo stages, in nine masterclass rooms, guided tours, and expert talks. Whether it’s presentations, interviews, panel discussions, or one-on-one meetings – here you’ll gain real insights, exciting forecasts, and actionable strategies for your business.
Intrigued? Check it out below!
When: June 23 – 24th
Where: Berlin, Germany
Type of event: Conference & exhibition
Website: https://konferenz.k5.de/
A word from us
That’s it for now folks. We will be regularly updating the calendar to make sure you won’t miss any important e-commerce related events.
Every event brings something unique to the table, whether it’s scaling your brand, networking or gaining fresh insights. But if there’s one to definitely mark on your calendar, it’s our upcoming E-commerce Berlin Expo 2026.
With industry leaders on stage, buzzing networking opportunities, and innovation at every corner, it’s the kind of experience that sparks ideas and connections you’ll carry all year long.
Ready to be part of it? 🚀
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