Top highlights from the E-commerce Berlin Expo 2026 agenda

The E-commerce Berlin Expo 2026 is a must-attend event for anyone interested in e-commerce. With a dynamic agenda packed with industry-leading speakers, hands-on sessions, and thought-provoking discussions shaping the future of the industry, it offers everything you need to stay ahead of the curve. That said, with so much happening, choosing where to focus your time can be a challenge. To help you plan, here are some key highlights you’ll want to add to your schedule.

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A FORMAT FOR EVERY NEED

• Attendees can choose from multiple formats to suit their preferences:
• Masterclasses → 50 hands-on sessions providing actionable strategies and practical tools.
• Keynotes → Visionary insights from the most influential names in the industry.
• Live Podcasts -> Dynamic talks from well-known podcast in e-commerce industry, including our very own Behind the Click Podcast.
• Panels → Collaborative discussions that tackle pressing challenges with multiple perspectives.
• Case studies → Real-world success stories that reveal how top brands overcome challenges.
• Inspirational content → Big-picture sessions to spark fresh ideas and confidence.

With this mix of formats, attendees can gain both actionable insights and inspiration – regardless of their focus area. See the full agenda here.

OPENINGS TO REMEMBER 

On the 1st day of the Expo, Marcus Diekmann, Chief Strategy, Digital & eCommerce Officer at Sanicare, will explain why e-commerce companies must adopt an AI-first mindset now or risk falling behind. Cutting through the hype, he delivers a clear, practical perspective on what AI-first transformation truly means for customers, teams, and leadership.

On the 2nd day, Alexander Graf, CEO of Spryker, will break down the brutal power struggle between Amazon, Shein and everyone else fighting for relevance in e-commerce. Cutting through buzzwords, he delivers an unfiltered look at which business models are already obsolete and what it really takes to survive in the platform-driven retail landscape of 2026.

AI TALKS

• Vesselina Markova-Kauffmann & Josef Spring, Director Retail & Senior Partner Manager at Pinterest, will talk about self-discovery in a world of AI & algorithms
• Nina Sausmikat, Project Manager CMS at Henkel & Paul Labetzke, Senior SEO Consultant at Claneo, will explain how to build visibility in AI searches like Perplexity and ChatGPT
• Maurice Marinelli, Founder of findling & Co-Founder of Finseo.ai, will tell you about 4+1 measures you need to take now for sales in AI search
• Paul Krauss, Partner AI at Team One Developers, will explore the AI execution playbook with you
  

We also have strong agentic commerce topics this year! Find out more about them here.

MARKETING TALKS

• Jannike Jungclaus, Senior Online Marketing Manager, will take you through OTTO’s social media mid-funnel playbook
• Alexander Schlüter, VP Marketing & Customer Product at Flix, will tell you how How Flix diversifies its marketing mix through football, art, and festivals
• Jan Honsel, Chief Division Officer at Smarketer, will talk about new era of performance marketing
• Franz Riedl, Head of DACH at Intuit Mailchimp & Holger Maser, Co-Founder & CEO of  Online Rebellion, will discuss instant revenue in e-mail marketing with focus on best practices, data quality and automation
• Franziska Frick, Head of Performance Marketing at Glow25, who will explain to you while “all in” approach is the only one to win at TikTok Shop
• Sina Soyke & Jan Lühring, Manager Strategic Brand Partnerships & Managing Director E-Commerce and Technology at Super Streusel, will tell you what makes licensing partnerships successful… and what doesn’t

OMNICHANNEL TALKS

• Stefanie Nover, Director Marketplace at Breuninger, will tell you about Breuninger’s hybrid model for the future of retail
• Serkan Otles, Sr Director, Global Head of Business Development at Philips, will take you into journey from omnichannel commerce to intelligent commerce, explaining how companies win when channels no longer matter
• Stefan Wolk, Chief Digital Officer at Fielmann Group, will tell you how Fielmann uses AI to power omnichannel journeys
• Patric Bökemeyer,Chief Operating Officer (COO) at Kapten & Son, promises you a clear, practical framework for bringing your brand to life beyond the screen
  

CASE STUDIES

• Anna Atmis, Marketing Manager DACH at DooFinder & Sarah Krauser, E-Commerce Manager at Sallys Welt will tell you how DooFinder’s AI-powered search understands complex queries and guides users to the right products, boosting trust and conversions, using example of Sally’s Shop combining content, community and commerce in an online store with over 2000 products.
• Bastian Siebers, Managing Director & Chief Executive Officer at flaconi, will show you (using flaconi as the example) how courage and agility, as well as investment in long-term partnerships, can become a real competitive advantage
• Jonas Franke, Team Lead SEA Innovations at DOUGLAS & Carsten Mesecke-von Rheinbaben Chief Commercial Officer at Channel Pilot Solutions will show you how DOUGLAS successfully uses Channel Pilot Pro’s AI Formula Generator & what it achieves thanks to that
• Viorel Borgovan, Brand Marketing Manager at Kleinanzeigen, will explain to you how Kleinanzeigen turns branded content into brand love

LOGISTICS TALKS

• Michael Jaschek, Senior Manager Logistics Sourcing & Partners at MediaMarktSaturn Retail Group, will tell you how to achieve excellence in logistics through loss prevention and choice
• Torsten Prox, Head of Consulting at Reybex & Achim Lange, Head of e-commerce at Rila. Die Genussentdecker will explore with you seamless multichannel integration in food retail From centralised ERP to automated logistics

SUSTAINABILITY AND RECOMMERCE

• Bastian Marten, Head of Sales – Books and Media at rebuy commerce, will explore with you scaling re-ecommerce on rebuy’s example
• Lenia Karallus, CCO Fashion at momox, will explain to you why re-ecommerce matters more than ever right now & how it unlock new opportunities for retailers
• Tim Böker, CEO at Gartenhaus.com / Ydeon Group will tell you how e-commerce is facing a reality check right now when profitability and sustainability models now matter more than growth at any cost

WHY YOU SHOULD BE THERE WITH US

Our Expo is about learning, discovering & most of all building connections that matter. With over 150 speakers, including giants, as well as newcomers, you’ll have the opportunity to network with some of the brightest minds in the industry.

SEE YOU IN FEBRUARY

The E-commerce Berlin Expo 2026 is where ideas turn into action. Don’t miss the opportunity to gain valuable insights, connect with industry leaders, and future-proof your business. Register for free today and take the first step toward transforming your e-commerce strategy.

Register for E-commerce Berlin Expo 2026

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