“Above all, our tech stack must be flexible and future-proof” [interview Dorothee Schumacher and Optimizely]
Daniel Buchberger, head of e-commerce at Dorothee Schumacher, seamlessly integrates luxury fashion with cutting-edge e-commerce. In this interview, he explores industry trends, the brand’s future-ready strategies, and its partnership with Optimizely to deliver flawless shopping experiences. (Ad)