How to talk to your customers in 2017
Customers service is becoming more and more important. The reason is simple: Customer Care is a growth factor. If you provide outstanding customer service your…
Why you can’t afford to ignore programmatic advertising
As THE change in e-commmerce, programmatic advertising is inevitable and will impact you sooner or later. It depends on you whether it will be a…
Case study ecommerce: Big Star
Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the…
Germans are ‘return-champions’, but it is still the biggest consumer market in Europe
So you still cannot decide whether to start your business in Germany or not? Turkish, Chinese, Japanese, Indian and American companies are already here –…
There’s no getting around the German e-commerce laws
“The legal instrument of the written warning is widespread in Germany and it is used against merchants when there is a violation of consumer law,…
Cross border ecommerce: how to effectively enter the Chinese market
China is the number one ecommerce market in the world, and as such, more and more retailers are looking to sell in this very lucrative…
SEO in ecommerce: go for long tail and avoid these mistakes
“There is a significant chunk of revenue tucked away in that long tail that is always at risk of being overlooked. Your C-Items may not…
How to get your mobile Commerce App featured by Apple
Apple regularly curates and promotes high quality apps in the App Store. Being featured in the front page or “Shopping” category of the App Store…
Enhancing your online store profits and customer satisfaction with retargeting
Any online store owner knows very well the frustration of investing a great deal of time and money into marketing campaigns, optimization and design for…
Email Marketing trends to think about in 2017
As far as fortunetelling is concerned, there’s one thing we can be sure of: email marketing will still be an important marketing channel. If you…
Manage your product information in one place by connecting Magento and Akeneo – how we reached the final ‘yeah!’ [case study]
How to prepare the same products for different channels without repeating mundane tasks? How to manage your product information in one place? Case study of…
“Starting in other countries is easy”, says Hugo Smoter from Spreadshirt
“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of…