Marketing your Shopify store can sometimes feel like you’re banging your head against a wall. But done right, it can have a tremendous impact on the growth of your store. Here are 7 Shopify marketing tactics that can take your store to a whole new level.
Upsells and cross-sells
This is the easiest activity for you to get started with. That’s because the customers whom you’ll be pitching to already know about you and have (in all likelihood) used your products in the past. In any case, these are not the shoppers who are having an internal debate as to whether they should buy from you, they’ve already decided that they want to do that, all you have to do is show them the value of buying your premium offering or buying a complimentary product along with the one that they came in for.
In addition to being easier, it’s also far less expensive to upsell or cross-sell to existing customers than it is to try to acquire new customers.
Guide shoppers towards the purchase decision
Let’s say your customers add a product to their carts and delay the purchase. And now the purchase ends up getting delayed indefinitely. Feels like a waste of all the efforts you put into acquiring them, right?
The good news is that you don’t have to deal with that problem forever; there’s an incredibly simple fix for it.
If you’re using a Shopify chatbot from Engati, you can choose to have your bot send out a promotional message with a discount code whenever your customers add products to their cart or perform actions that showcase purchase intent. You’re amplifying that intent by tempting them with a good deal, which could allow you to convert up to 70% more shoppers on your website.
Run a giveaway
Creating a contest can get you a lot of eyeballs, especially if the prize involved is tempting enough. Bonus points to you if you manage to gamify it in a manner that causes your customers to end up tagging their friends on your social media posts or sharing the competition with them in any way.
Break the language barrier
Only about 26% of internet users understand English. What that means is that if your store and your marketing material is purely in English, you’re alienating a lot of potential customers.
You need to have your marketing material in your customers’ language if you want them to buy from you. You want to recreate your marketing messages in the local language instead of just having them translated. This allows you to resonate better with your target market.
You should also be able to provide customer support at scale in the local language.
Now, this can be tough if you sell across several regions or countries as you might not have the resources to justify a separate sales team for every region or language.
What you could do, however, is automate the process. Use an intelligent chatbot to converse with customers around the world in their own language.
Create SEO-focused content
You don’t want to just hope that your product pages get ranked on the SERPs. Create other content that could rank as well so that you have a higher chance of getting discovered by potential customers. Maintain a blog and publish content that educates as well as inspires your customers.
You want to deliver value to your customers in this content while also highlighting your products in a tasteful way. Don’t make it seem like you’re disrupting the flow of the content when you highlight your offerings, that turns your audiences’ ‘Advertisement radar’ on and they just ignore it. Let the product pitch flow naturally in the content.
Create a referral program
54% of customers believe information that they get from their peers over information that they get from the brand itself. So, logically, you would want your customers to advocate for you.
But you don’t want to just be sitting, wishing, and waiting for them to talk about you. You need to offer them something that would make them want to talk about you. That’s where a referral program comes in.
The idea is to get your customers to talk about you to their friends, and then get their friends to become your customers, get these new customers to recommend you to others, and keep the cycle going.
Reach customers where they are
Don’t wait for your customers to reach your website. In addition to driving your marketing campaigns across various channels, you also want to sell over the channels that your customers prefer using. Configure your Instagram feed to be shoppable, and even set up a Facebook Shop.
It’s also critical that you provide support over all these channels instead of forcing your customers to call or email your team. Your best bet? An omnichannel chatbot that your customers can engage with over Instagram, Facebook Messenger, WhatsApp, and 10 other channels, in addition to your Shopify store. However, you may also want to check Shopify Inbox alternatives for better experience.
You also want to give your customers the opportunity to converse with a human agent, so ensure that your chatbot comes along with live chat and video call capabilities.
