“Back to the future”: E-commerce Berlin Expo 2026 reveals its conference theme

February is approaching fast, and with it, the most anticipated B2B event in Germany’s digital retail landscape: E-commerce Berlin Expo 2026. As we gear up for our 10th anniversary edition, we’re preparing more innovation, more insights, and more industry-defining conversations than ever before.

Today, we’re thrilled to unveil the heart of the upcoming event: our official conference theme, together with the key content pillars shaping it.

A leap into what’s next

“Back to the future” isn’t just a theme: it’s a statement.

After a decade of growth, disruption, and reinvention, we’ve arrived in the very future the industry once envisioned. But the pace of change has only accelerated. The 10th edition of the E-commerce Berlin Expo is therefore not about nostalgia for the past but about perspective for the times ahead.

Together with thousands of decision-makers, innovators, and experts, we will reflect on how far e-commerce has come, examine today’s inflection points, and chart the breakthroughs that will define the next era.

Revisit the past. Understand the present. Shape the future. This is your roadmap to tomorrow’s commerce.

A two-day journey through the future of e-commerce

Curious what topics you can expect during our conference? Don’t worry, you’re in for a real treat:

Day 1: The age of intelligence

We’ve entered a new age – one where AI, data, and automation redefine everything from marketing to logistics to customer experience.

Day 1 of our conference dives deep into how e-commerce transforms when intelligence becomes the core engine: agentic analytics, AI-driven creativity, predictive logistics, personalization at scale.

Topics include:

• Agentic commerce
• Data & AI
• Operational transformation
• Data-driven experimentation
• Logistics
• Global growth
• Strategy (including marketplace strategy and similar themes)
• and more.

If you want to understand where intelligent commerce is heading – this is your day.

Day 2: The age of possibility

If Day 1 explores the mechanics of the future, Day 2 shines a spotlight on the bold thinkers and emerging forces reshaping the industry.

The future is not just automated – it’s human, creative, and bold. Day 2 celebrates the rebels, innovators, and emerging brands shaping what comes next. From TikTok and community-driven commerce to H-commerce and circular business models, discover new approaches that challenge conventions, inspire your strategy, and put humans back at the heart of e-commerce

Day 2 focus is all on:

• Human-centric commerce
• Social commerce
• Community building
• Content creation
• Differentiation
• New players, new strategies, new forms of creativity
• Innovation & bold moves
• Circular business models
• and more.

This is where inspiration meets reinvention and where tomorrow’s business models take shape.

Be part of the future of e-commerce

Curious about these topics? Ready to dive into fresh insights and bold ideas?
Join us at Messe Berlin on February 17-18, 2026, where the industry gathers to learn, network, and shape what’s next.

Register now for E-commerce Berlin Expo 2026

Your future-ready strategy starts here.