Get ready for big things in DACH e-commerce next year.
Germany, Austria, and Switzerland are already setting trends with the top startups, and the future is shaping up to be no different.
So, do you want to find out which startups in the DACH region you should pay special attention to in 2025?
We hope so, as we’ve got the freshest picks straight from Seedtable about startups in Germany, Austria, and Switzerland!
The landscape of e-commerce startups in DACH
The DACH region is buzzing with e-commerce innovation. But of course, each country at its own pace, with its own opportunities and limitations.
As for 2024, Germany dominates the DACH e-commerce market, with revenue supposed to reach $98.31 billion. Then, there’s Switzerland, with a projected $13.37 billion. The last is Austria, with a little less revenue in e-commerce, reaching $10.72 billion in 2024.
So it becomes clear that of the three, Germany offers the greatest opportunities for startups. And this is confirmed by the data.
- Germany’s 219 startups dominate the list, with $8.1 billion in funding.
- Austria’s smaller scene features 17 companies pushing boundaries with $188 million raised.
- Switzerland adds precision with 28 startups securing $329 million.
We can summarize the given information in this way: Germany just leads the charge with powerhouse startups tackling global challenges in e-commerce and beyond. Austria is making its mark with niche but powerful platforms. Switzerland brings its unique touch, proving that small markets can pack a punch.
Mixing this all together, it’s not a surprise that DACH’s e-commerce revenue is going to grow.
The DACH e-commerce landscape highlights one thing: it’s an interesting place for startups that want to shape trends worldwide.
From Berlin to Zurich, startups are reshaping how we shop, move goods, and interact online.
So let’s see which names are at the top of the lists from Seedtable as of December 12, 2024.
Germany
#1 Razor (company)
Founded in 2020, Razor helps e-commerce businesses reach new heights by acquiring and scaling promising online brands. Headquartered in Berlin, this rapidly growing company employs between 501 and 999 people.
Razor’s approach combines financial expertise with operational know-how to breathe new life into thriving e-commerce ventures. With $331.64 million in funding under its belt, Razor has positioned itself as a key player in the e-commerce infrastructure space.
If you’re diving into the online marketplace world, this is a company worth watching.
#2 GetYourGuide
Travel is about experiences, and GetYourGuide has made it easier for people to explore the world since 2009. Based in Berlin, this travel tech company connects tourists with curated services like guided tours, local activities, and unique experiences.
Their platform doesn’t just help travelers – it empowers local service providers to reach global audiences. With a strong team of 501 to 1,000 employees and $749.5 million in funding, GetYourGuide continues to innovate in the e-commerce and lifestyle space.
Udi Nir, their CTO, is in charge of making GetYourGuide the go-to platform for adventurous souls.
#3 TIER Mobility
TIER Mobility is a leading provider of micro-mobility solutions in Europe. It’s focused on creating a clean and sustainable future through shared light electric vehicles. Launched in 2018 by a visionary trio, this Berlin startup is reimagining urban transportation.
With a massive team of over 1,000 employees and $581.4 million in funding, TIER has become a powerhouse in the mobility sector. Their shared e-scooters are sleek, sustainable, and strategically located in cities across Europe. As Chief Technology Officer, Nuno Simaria ensures TIER remains at the forefront of eco-friendly commuting.
If you’re navigating city streets, chances are TIER is part of the solution.
#4 AUTO1
Since 2012, AUTO1 has been an online marketplace connecting car buyers and sellers. With over 1,000 employees and an eye-watering $1284.90 million in funding, AUTO1 has cemented itself as a leader in the mobility and transportation category.
Their platform makes the process seamless, whether you’re a dealership looking to expand inventory or an individual selling your car. Led by Christian Bertermann, AUTO1 keeps driving innovation in automotive e-commerce.
#5 Holidu
Planning a vacation? Holidu has you covered. Based in Munich and established in 2014, this startup simplifies the search for vacation rentals with its powerful search engine.
Whether you’re booking a seaside villa or a cozy cabin, Holidu connects travelers with countless options worldwide. With 501 to 1,000 employees and $175.97 million in funding, the company is led by co-founder Johannes Siebers, who ensures its platform remains user-friendly and innovative.
Holidu is making vacations better, one rental at a time.
#6 SellerX
SellerX is all about taking e-commerce brands to the next level. This startup from Berlin acquires and scales successful online stores. With 501 to 1,000 employees and $705.07 million in funding, SellerX has built a reputation for growing small businesses into big players.
Their focus spans consumer goods and sales, with a team that understands the e-commerce landscape inside and out. President and Board Member Ryan Gnesin helps steer the company towards new opportunities, ensuring SellerX remains a leader in the field.
#7 ikas
Small e-commerce businesses have a new ally in ikas. Created in 2020, this platform supports SMEs with intuitive tools to grow their online presence. With a team of 101 to 250 employees and $24 million in funding, ikas from Berlin is a force for good in the e-commerce world.
Its co-founders, Tugay Karacay and Mustafa Namoglu, bring a wealth of expertise to the table. They just ensure the platform meets the needs of small businesses everywhere.
If you’re an SME looking to scale, ikas is a name to know.
#8 wefox
Insurance can be a hassle, but wefox is changing that. Since 2015, this Berlin-based digital insurance provider has made coverage easy and accessible. Set up with the vision of making insurance “10x better,” wefox operates across several European countries, including Austria, Switzerland, Germany, Poland, and Italy.
With 201 to 499 employees and $923.95 million in funding, wefox blends fintech and e-commerce to create a seamless customer experience. Led by Chief Technology Officer Paul Onnen, the company uses cutting-edge technology to simplify insurance processes for individuals and businesses.
Thus, if you’re looking for a more thoughtful way to manage insurance, wefox is leading the charge.
#9 Paretos
Paretos is making supply chain decisions smarter with its AI-based Decision Intelligence software designed to optimize business decision-making processes. Based in Heidelberg, this DACH startup leverages data analytics to transform how organizations manage their operations.
With a small but mighty team of 11 to 50 employees and $22.83 million in funding, Paretos is already making waves in insuretech and consumer goods. Co-founder Fabian Rang and CEO Thorsten Heilig are behind the innovation, ensuring Paretos stays ahead of the curve.
If AI and supply chains excite you, Paretos is one to watch.
#10 commercetools
Commercetools has it figured out when it comes to powering enterprise-level commerce. The brand was established in 2019 in Munich. It offers cloud-native, API-driven solutions tailored for modern businesses.
With a team of 201 to 499 employees and $306.73 million in funding, commercetools is a driving force in the e-commerce and developer tools space. CTO Hajo Eichler does his best to ensure their solutions remain cutting-edge and reliable.
Commercetools’ modular, API-led approach lets businesses build exactly what they need without compromise.
Austria
#1 Refurbed
Electronics don’t always need to be new to feel fresh, and Refurbed knows it. This Vienna-based marketplace has revolutionized how we shop for refurbished gadgets. From smartphones to laptops, Refurbed connects customers with high-quality electronics that are kinder to the planet—and the wallet.
Thanks to 251 to 500 employees and $130.94 million in funding, Refurbed can make sustainable shopping mainstream. Co-founders Kilian Kaminski and Peter Windischhofer care for every product and guarantee they are tested, certified, and ready for a new life.
If you love tech and care about the environment, Refurbed is the perfect blend of innovation and responsibility.
#2 Orderlion
The food industry gets a major efficiency boost with Orderlion. This B2B marketplace from Vienna connects food suppliers and buyers through a streamlined digital platform. Whether you’re a local restaurant or a food producer, Orderlion makes ordering seamless and transparent.
With a small but mighty team of 11 to 50 employees and $9.11 million in funding, the company is led by Stefan Strohmer and Patrick Schubert. Their vision is clear: modernize the food supply chain while keeping it personal.
Orderlion is just where tradition meets tech.
#3 Quivo (Logsta)
Logsta has joined forces with ANCLA to form Quivo, now one of Europe’s largest D2C fulfillment service providers. This merger combines ANCLA’s operational excellence in handling large omnichannel order volumes with Logsta’s innovative technology for seamless order processing and shop integrations. The company offers warehousing and storage solutions, particularly for businesses involved in water transport activities.
This fulfillment service, now operating as Quivo, was established in 2017 in Vienna. It employs from 101 to 250 people. Thanks to this firm, entrepreneurs can focus on growing their brands rather than logistics.
If you’re in e-commerce and looking for smarter logistics, Logsta is ready to deliver.
#4 Storebox
Storebox is redefining storage and logistics for e-commerce businesses and individuals alike. Since 2016, this innovative company has operated as a fully digitalized self-storage and logistics network in Europe (with locations in countries such as Austria, Germany, Switzerland, and the Netherlands). It aims to decentralize warehousing operations by bringing goods closer to customers through its extensive network of urban self-storage locations.
With $21.8 million in funding, Storebox combines tech and convenience to meet modern logistical needs. Under the leadership of COO Maximilian Illers-Leonhardt, Storebox has become a favorite for businesses needing flexible and efficient storage options.
#5 Pimcore
Data has power, and Pimcore helps businesses reign supreme. Based in Salzburg, this open-source software platform specializes in product information management (PIM), master data management (MDM), and customer data management (CDM). It enables companies to manage, aggregate, and distribute digital products and master data across various channels.
CEO and founder Dietmar Rietsch has combined innovation with flexibility, empowering businesses to harness their data like never before.
So, if your company needs better ways to manage information and engage customers, Pimcore may be the key.
#6 Shopstory
E-commerce just got smarter with Shopstory – a software platform that enables users to automate marketing and e-commerce workflows without needing to write any code. It features a visual, no-code page builder and allows non-technical users to create new pages or sections easily.
This Vienna-based startup employs a compact team of 11 to 50 people. Co-founders Robert Boehm and Lukas Hochmeister ensure the platform is intuitive, insightful, and geared toward sales success.
#7 HelloBello
Dogs deserve the best, and HelloBello is here to deliver. Established in 2019, this subscription service offers freshly cooked, human-grade meals tailored to your furry friend’s nutritional needs.
With a team of 11 to 50 employees and $2.32 million in funding, HelloBello is redefining pet care. Co-founders Patrick Etz and Stephan Freh have turned their passion for pets into a thriving business that prioritizes health and happiness.
If your dog’s diet matters to you, HelloBello makes it easy to spoil them responsibly.
#8 inoqo
Living sustainably can feel overwhelming, but inoqo can really help you. This mobile app has empowered users to make eco-conscious choices in their daily lives for more than 5 years. Its goal is to help retailers assess and manage the environmental, social and biodiversity impacts of their products.
Thanks to $2.38 million in funding, inoqo is making sustainability accessible. CEO Markus Linder leads a team committed to blending climate tech and user-friendly design. Whether you’re shopping for groceries or tracking your carbon footprint, inoqo helps you align your lifestyle with your values.
#9 finothek – halloSophia.com
Consulting goes digital with halloSophia.com, the flagship platform of Linz-based startup finothek. This innovative tool connects businesses with expert management consultants in just a few clicks. The startup boasts a team of 11 to 50 employees and $1.45 million in funding. As a result, HalloSophia.com makes professional advice more accessible than ever.
CEO Markus Waghubinger and CTO Johannes Mayer are building a future where one session can change everything. If your business needs guidance, halloSophia.com is the digital bridge to expert solutions.
#10 Trackbar
There’s also Trackbar – a place where fitness meets tech. The company is based in Vienna. It provides tools for strength training and offers a digital fitness solution that delivers real-time feedback with guidance to gym users during their workouts.
Trackbar brings a fresh approach to health tech. Founded by CEO Stefan Schade, this small team of 1 to 10 employees is making big moves in the fitness world. With $0.52 million in seed funding, Trackbar’s innovative tools are perfect for gyms looking to modernize.
Switzerland
#1 Scandit
Scandit has been taking barcode scanning to the next level since 2009. Based in Zurich, this enterprise-focused company combines augmented reality with cutting-edge technology to deliver fast, reliable scanning solutions.
Their technology enables enterprises and consumers to interact with everyday objects by allowing any smart device equipped with a camera to scan barcodes, text, objects, and IDs in real-time. Co-founder and CEO Samuel Mueller leads this innovative venture and employs over 251 people.
Whether scanning is core to your business or a new efficiency you’re exploring, Scandit has the tools to help.
#2 Jarowa
Jarowa is a fintech company from Zug that focuses on creating networks between service providers and institutional clients such as insurance companies and property management firms. It was created in 2017. With $12.77 million in funding, Jarowa provides businesses with tools to modernize and optimize their financial operations.
The company is run by a forward-thinking team, including COO Albrecht Bereuter and co-founders Cyril Kaegi and Roy Vayalathu. Jarow’s commitment to transforming the fintech landscape makes it stand out in the Swiss startup ecosystem.
#3 Pabio
Home design meets flexibility with Pabio. Established in 2020 and headquartered in Bern, this startup offers a rent-to-own furniture service combined with personalized interior design.
Whether you’re looking to furnish a new space or refresh your current one, Pabio makes it easy to create a home you love. Operating with a small, dynamic team, they’ve already raised $3.2 million in funding to fuel their vision. Pabio Technologies drives its mission to make home ownership accessible and stylish.
#4 Experify
Experify helps undecided shoppers make confident decisions. Created in 2019, this SaaS company from Zurich connects potential customers with existing ones to boost e-commerce conversions.
Their innovative approach has secured $4 million in funding, and their solutions are already transforming how businesses interact with their audiences. Founder and CEO Rene Pfitzner is passionate about building trust in online shopping.
Experify’s platform ensures that word-of-mouth recommendations don’t just happen. They thrive.
#5 yamo
Healthy food for kids is getting a fresh twist with yamo. This direct-to-consumer company from Zug delivers nutritious, delicious options designed for children. It specializes in creating fresh and tasty organic baby porridge and other plant-based food products. All to enhance the quality of life through healthy eating.
Yamo’s commitment to quality and sustainability has resonated with families, earning them $13.5 million in funding. From picky eaters to adventurous little foodies, yamo is revolutionizing the way parents think about children’s nutrition.
#6 i2 Group
i2 Group is shaking up traditional banking with its innovative financial technology company. Established in 2017 in Zug, the firm offers fresh solutions to modernize financial systems. Their approach has drawn $3.78 million in funding, signaling strong support for their vision.
Gregor Stadelmann, the CEO, is spearheading their efforts to make lending more accessible and efficient.
For anyone exploring smarter financial tools, i2 Group is more than worth checking out.
#7 Enuu
Enuu is redefining urban mobility with its shared fleet of light electric vehicles. Headquartered in Bern, this mobility startup doubles as an innovative advertising platform. Since its founding in 2017, Enuu has raised $3.46 million to expand its eco-friendly approach to last-mile transportation.
With a compact, innovative team, Enuu focuses on offering sustainable solutions for city dwellers while providing brands with unique ad opportunities. Their service combines convenience, sustainability, and creativity.
This mix makes urban transport smarter.
#8 Mycamper
Camping enthusiasts rejoice: Mycamper is making finding a camper easier than ever. The brand was established in Basel in 2015. This platform connects private owners with renters and creates a community-driven approach to travel.
With $1.43 million in funding, Mycamper supports adventurers looking to explore without the hassle of ownership. Co-founder and CTO Anders Lisspers has shaped the platform into a user-friendly space that makes planning your next road trip a breeze.
Whether you’re a camper owner or a nature-loving traveler, Mycamper is an interesting player in the DACH market for you.
#9 Guuru
Customer service gets an AI-powered upgrade with Guuru. Launched in 2015 in Zurich, this platform uses artificial intelligence to connect businesses with customers needing support. For 10 years, Guuru has built a reputation for delivering responsive, reliable service solutions.
The business is driven by about 11-50 employees and CEO Tonio Meier. Together, they aim to enhance online customer experiences and facilitate authentic live conversations between shoppers and brand communities.
Businesses looking to streamline support and keep customers happy should look no further than Guuru.
#10 Jurata
Jurata is changing how people access legal help. This legal tech startup from Zurich leverages artificial intelligence to assist private individuals and small to medium-sized enterprises (SMEs) in addressing their legal challenges in a simple, quick, and cost-effective manner. It provides access to various professional services, including legal, accounting, and tax consultations.
Since its founding in 2020, Jurata has raised $540,000 in pre-seed funding and established itself as an important player in the Swiss legal landscape. It just helps users discover and connect with lawyers online, in seconds.
What do these startups show to the DACH region?
As you can see, the main categories making waves are e-commerce, logistics, fintech, foodtech, and sustainability.
E-commerce and logistics are leading the charge. Simply put, they show how efficiency and user experience remain priorities in the region. Fintech startups like Jarowa and L2 Invest signal a big shift toward smarter, tech-driven financial solutions. Meanwhile, foodtech pioneers like yamo and HelloBello are proof that consumers are demanding healthier, eco-conscious choices.
What’s clear is the DACH region’s ability to mix tradition with technology.
From AI-powered tools like Guuru to sustainable platforms like Enuu and inoqo, the market is setting trends. All the mentioned startups show where the future could go: greener solutions, smarter tech, and user-focused innovation.
If the DACH region keeps this pace, it’s not only adapting to change – it’s defining it.
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