Let’s figure out why you need a cover letter and how to write it so that they can hire you to work in the e-commerce field.
A cover letter is written in free form, but few people really know how to write it correctly. This applies especially to those who have just started their career in e-commerce.
What is a cover letter?
A cover letter is a short text that complements your resume. In it, you must explain to HR in a nutshell why they should hire you. It can be quite difficult for a person who hasn’t written such documents before. If you are such a person, you can get help on CustomWritings.com. You will receive a cover letter sample that will be extremely helpful in writing your document.
A bit of statistics
According to ResumeLab research, about 83% of employers say they are willing to consider a candidate and even invite them for an interview if they have written a great cover letter but do not have a strong enough resume.
Zippia also conducted a survey among recruiters. It shows that about 26% of specialists believe that writing a cover letter is important.
Why do you need a cover letter?
Globally, a cover letter serves two important functions:
- It allows you to bypass job site algorithms. For example, without it, your resume may simply not reach HR if, in their personal account, they set up a filter for candidates and immediately skip everyone who has not sent a cover letter for the vacancy. There is such a function.
- It helps to interest the employer. Such an important addition to your resume should sell you as a specialist.
You can’t get into the e-commerce industry without a cover letter (almost), especially if you are looking for a job using standard conservative methods – on job sites. The competition there is huge, and without a cover letter, your resume is highly likely to go unnoticed.
Yes, there are other search channels, but in any case, you still have to write a couple of lines about yourself and your experience.
Cover letter structure
And now, we come to the main thing in this article – structure.
The structure of a good cover letter may vary from vacancy to vacancy, but basically, it consists of approximately the following blocks:
- greetings
- interest in the vacancy
- what you can do
- what good things did you do at your last place of work
- conclusion
- contacts.
The length of a cover letter is 250-400 words. This means that everything needs to be written down briefly. And some of these points can be abandoned.
Greetings
Just write “Hi” or “Hello,” depending on the style in which the vacancy is written. For example, if it immediately goes on a first-name basis with the applicant and explains in a light form what is to be done, then “Hi” will do. In other cases, it is better to use “Hello.”
Interest in the vacancy
Emphasize that you are really interested in the position and want to work for this company.
For example, you can write like this:
“I have been following open vacancies in your company for a long time and even subscribed to it on social networks. Therefore, I am very glad that you are finally looking for [me, an e-commerce specialist].”
The phrase [me, an e-commerce specialist] needs to be replaced with your specific direction of development.
What you can do
At this point, briefly go through your experience: tell them what e-commerce techniques you use in your work.
For example:
“I’ve been working in the e-commerce field for 3+ years. During this time, I worked with a B2B model. I am skilled in promoting SaaS products.”
What good did you do at your last job?
Here, write how you benefited your previous employer and why it is important.
For example:
“I developed a promotional campaign that helped to increase website traffic by 30% and sales by 25% within a 2-month period. I implemented a client loyalty program that increased repeat purchases by 20% and customer retention by 15%. I analyzed metrics of website performance and identified areas that had to be improved. It increased the website speed by 35% and decreased the bounce rate by 25%.”
If there are really cool achievements, that’s very good. But if you don’t have them, like most people who start their career in e-commerce, don’t be afraid to mention even what you consider unnecessary or insignificant.
In the same paragraph, you can attach links to projects that you are proud of.
Conclusion
Thank them for their time and hint that you are ready to chat about the vacancy.
For example:
“Thank you for your time.
I will be happy to tell you more about myself during the interview.
I’m waiting for your response.”
Contacts
Yes, it sounds strange, “Why indicate contacts here if they are already in the resume?” Simply duplicating the contacts again will confirm that they are relevant.
Let’s figure out why you need a cover letter and how to write it so that they can hire you to work in the e-commerce field.
A cover letter is written in free form, but few people really know how to write it correctly. This applies especially to those who have just started their career in e-commerce.
What is a cover letter?
A cover letter is a short text that complements your resume. In it, you must explain to HR in a nutshell why they should hire you. It can be quite difficult for a person who hasn’t written such documents before. If you are such a person, you can get help on CustomWritings.com. You will receive a cover letter sample that will be extremely helpful in writing your document.
A bit of statistics
According to ResumeLab research, about 83% of employers say they are willing to consider a candidate and even invite them for an interview if they have written a great cover letter but do not have a strong enough resume.
Zippia also conducted a survey among recruiters. It shows that about 26% of specialists believe that writing a cover letter is important.
Why do you need a cover letter?
Globally, a cover letter serves two important functions:
- It allows you to bypass job site algorithms. For example, without it, your resume may simply not reach HR if, in their personal account, they set up a filter for candidates and immediately skip everyone who has not sent a cover letter for the vacancy. There is such a function.
- It helps to interest the employer. Such an important addition to your resume should sell you as a specialist.
You can’t get into the e-commerce industry without a cover letter (almost), especially if you are looking for a job using standard conservative methods – on job sites. The competition there is huge, and without a cover letter, your resume is highly likely to go unnoticed.
Yes, there are other search channels, but in any case, you still have to write a couple of lines about yourself and your experience.
Cover letter structure
And now, we come to the main thing in this article – structure.
The structure of a good cover letter may vary from vacancy to vacancy, but basically, it consists of approximately the following blocks:
- greetings
- interest in the vacancy
- what you can do
- what good things did you do at your last place of work
- conclusion
- contacts.
The length of a cover letter is 250-400 words. This means that everything needs to be written down briefly. And some of these points can be abandoned.
Greetings
Just write “Hi” or “Hello,” depending on the style in which the vacancy is written. For example, if it immediately goes on a first-name basis with the applicant and explains in a light form what is to be done, then “Hi” will do. In other cases, it is better to use “Hello.”
Interest in the vacancy
Emphasize that you are really interested in the position and want to work for this company.
For example, you can write like this:
“I have been following open vacancies in your company for a long time and even subscribed to it on social networks. Therefore, I am very glad that you are finally looking for [me, an e-commerce specialist].”
The phrase [me, an e-commerce specialist] needs to be replaced with your specific direction of development.
What you can do
At this point, briefly go through your experience: tell them what e-commerce techniques you use in your work.
For example:
“I’ve been working in the e-commerce field for 3+ years. During this time, I worked with a B2B model. I am skilled in promoting SaaS products.”
What good did you do at your last job?
Here, write how you benefited your previous employer and why it is important.
For example:
“I developed a promotional campaign that helped to increase website traffic by 30% and sales by 25% within a 2-month period. I implemented a client loyalty program that increased repeat purchases by 20% and customer retention by 15%. I analyzed metrics of website performance and identified areas that had to be improved. It increased the website speed by 35% and decreased the bounce rate by 25%.”
If there are really cool achievements, that’s very good. But if you don’t have them, like most people who start their career in e-commerce, don’t be afraid to mention even what you consider unnecessary or insignificant.
In the same paragraph, you can attach links to projects that you are proud of.
Conclusion
Thank them for their time and hint that you are ready to chat about the vacancy.
For example:
“Thank you for your time.
I will be happy to tell you more about myself during the interview.
I’m waiting for your response.”
Contacts
Yes, it sounds strange, “Why indicate contacts here if they are already in the resume?” Simply duplicating the contacts again will confirm that they are relevant.
