Interviews

All Interviews
“Retail media will definitely establish as one of the key digital marketing activities for brands” – interview with Max Melching (Douglas)
Recently we had a chance to chat with Max Melching, Online Marketing Director at Douglas! Read on to learn about the challenges that Max is facing in his work and plans for 2020. You are Online Marketing Director at Douglas. What are your main responsibilities on a daily basis? I’m responsible for three departments at Douglas: The Online Marketing teams (SEA & PSM, SEO, Display, Affiliate) which handle the marketing efforts…
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“Community Management is the magic word” – interview with Daniel Kocher (Prinz Sportlich)
We are more than happy to share with you our interview with Daniel Kocher, Head of Strategic Management & Brand at Prinz Sportlich. Keep on reading to find out what is Daniel’s experience in affiliate marketing and how can it enhance online stores. You are specialized in affiliate marketing. How can this type of marketing help online stores grow? Affiliate marketing was always an important part of the general online-…
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“Data will be the centre of everything” – interview with Dana von der Heide (Parcel Perform)
We had a pleasure to chat with Dana von der Heide, Founder & CCO Parcel Perform, about her professional experience, parcel industry, cooperation with Nespresso, and much more! If you’d have to tell us in one short sentence – what is Parcel Perform? We’ve read that you’ve founded the company. What brought you to this?  We’re the leading carrier-independent parcel tracking software for enterprise clients, with over 600 logistics carriers worldwide integrated on…
Interview with Tina Hartmann
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“Our main goal has always been our customer” – interview with Tino Hartmann (Baby Sweets)
We’ve got another insightful interview for you! Tino Hartmann, CEO of Baby Sweets, answered our questions. Keep reading to find out how to run successful marketing campaigns for an online store. Can you tell us the story about the foundation of Baby Sweets? Tom and I know each other for several years, starting a business collaboration with a browser-based soccer management game which we turned into a small web design agency…
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Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene
Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…
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“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)
We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible?  My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…
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How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)
We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like?  The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…
All E-commerce Folks Interviews
There is no such thing as a typical day in the live industry – interview with Michael Jericho, Online Marketing Manager at Ticketmaster
We love interviews! This time, we decided to invite Michael Jericho, Online Marketing Manager at Ticketmaster, for a virtual cup of tea to talk about his work with the world leader at ticket sales. What brought you to Ticketmaster? Basically, my love for live music and entertainment. I always played in bands and even gathered my first working experience in the music business. I worked in a small booking agency…
All E-commerce Folks Interviews
Mobile shopping will change e-commerce on many levels – interview with Robert Bueninck, General Manager DACH at Klarna
According to The Guardian, Sweden’s Klarna becomes biggest fintech firm in Europe. That is why we are even more excited to publish our interview with Robert Bueninck, who plays a really important role at Klarna! What are you responsible for in Klarna? I have been Managing Director for Germany, Austria and Switzerland at Klarna since March 2018. Do you think Klarna can help people in managing their budget? We believe…
All E-commerce Folks Interviews
Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain
Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…
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Past, present, ​and future of CX – an interview with Christina Hirsch (Vodafone)
We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…
"I'm always inspired!": interview with Jon Marks, Head of E-commerce at Polaroid Originals
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“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)
We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today?  Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…