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Interviews

Mobile shopping will change e-commerce on many levels – interview with Robert Bueninck, General Manager DACH at Klarna

According to The Guardian, Sweden’s Klarna becomes biggest fintech firm in Europe. That is why we are even more excited to publish our interview with Robert Bueninck, who plays a really important role at Klarna! What are you responsible for in Klarna? I have been Managing Director for Germany, Austria and Switzerland at Klarna since March 2018. Do you think Klarna can help people in managing their budget? We believe…

Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain

Inspirational conversations about e-commerce are definitely our cup of tea. This time, we decided to drink it with Maggie Flick, who is in charge of business operations at Outbrain. What do you do at Outbrain? As Head of Business Operations, I am responsible for business operations in 13 countries across LATAM, APAC and EMEA. This includes increasing efficiency in and between individual departments and optimising cooperation between the regions. I…

Past, present, and future of CX – an interview with Christina Hirsch (Vodafone)

We had a pleasure to chat with Christina Hirsch, Director Customer Experience & Digital Care Journeys at Vodafone Germany. As an expert in the field, she shared some interesting insights about the state of customer experience at Vodafone and in general. You’re currently the Director of Customer Experience and Digital Care Journeys at Vodafone. What are your main responsibilities? The role is quite broad. It covers Customer Experience for the…

"I'm always inspired!": interview with Jon Marks, Head of E-commerce at Polaroid Originals

“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)

We are excited to present the result of our virtual chat with Jon Marks, Head of E-commerce at Polaroid Originals. Find out what is Jon’s experience in e-commerce and how does his team improve the customer journey. How have your past experiences in different jobs led to the role you are in today? Very unexpectedly! Around the time I was looking to leave my career in law, an opportunity arose…

Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS,…

The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always…

Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)

We had a pleasure to chat with Deniz Macura (Strategic Partner Lead E-commerce – Global Partnerships, EMEA at Google) about his professional experience, e-commerce trends, Google Assistant and more. How does your architecture background help you in your current position? In architecture you’ll face new challenges every day because no building is identical to another – each building requires a new approach and in order to solve the challenges ahead, you…

Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)

Your favourite series of interviews with e-commerce professionals is officially back! We decided to invite Tobias Schlotter (General Manager for Central- & Eastern Europe at Akeneo) for a virtual cup of coffee and talk about a few interesting things related to his role and e-commerce in general. What is your role in Akeneo? I am the General Manager for Central- & Eastern Europe. In that role, I am responsible for…

“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle

Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand to more markets quickly. Pouya agreed to share his insights with our readers, and we were thrilled to ask him a few questions! “Leading up a company from 0 to 100 MIL SEK without any financial invests or backups.” This is how you describe your…

E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho

We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019! You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead of Solutions Exponea My role is two fold, (1) to demonstrate how Exponea can solve problems customers might be facing to reach their objectives and (2) to qualify so that we only work with clients where we believe we can deliver some value. How large…

Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher

Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr, for a virtual cup of coffee and some small talk about site search, but not only. Attend her session during E-commerce Berlin Expo 2019! You’re a Creative Content & Marketing at Sooqr. How does your usual day at work look like? Kylie FletcherCreative Content…

We need to think about an ecosystem of ideas – interview with Christina Keller

We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture. Attend her session during E-commerce Berlin Expo 2019! You are a Regional Head of Creative Shop at Facebook. Can you tell us more about your work? What are your responsibilities? Christina KellerRegional Head of Creative Shop Facebook We are a team of former advertising people – copywriters, art directors, filmmakers, planners – with a huge hunger for big and innovative ideas. We are no internal agencies but see…

12 leading marketplaces in Europe In the previous part, we have listed the leading marketplaces in North America. Now it’s time for so...
13 leading marketplaces in North America In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a proj...
17 leading marketplaces in Asia In our 2018 overview of leading marketplaces in different regions of the world, we already looked at...
The Complete Guide To Understanding The DACH Market Every region has its own specifics and dynamics. DACH region is one of the most advanced in the wor...
ALLEGRO – all you need to know about the best Polish online marketplace The popular online marketplaces to trade your goods in most European countries include eBay and Amaz...
A guide to payment methods used by German ecommerce businesses The German ecommerce market is one of the largest in Europe and is growing rapidly. By 202...
E-commerce trends for 2020 Since the early 1990s, e-commerce has faced exponential growth in different corners of the world. I...
2019/2020 DACH E-commerce Events List Here is a list of the most important e-commerce events in the Deutschland, Austria and Switzerland...