Interviews

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Human Intuition Vs Marketing Data – is that a battle or cooperation between those two? -Interview with Sharon Magen
Sharon Magen – CEO DataWit Can humans be replaced by AI and should we, actually, be worried? We talked with Sharon Magen, CEO of DataWit, about changes for e-commerce and optimization. DataWit is a successful startup. How did the idea for founding DataWit come up? Was it your idea to create this solution? Actually the idea came from my partner who has been working on it about 6 months before we…
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“E-Commerce is not a bubble” – interview with Claes Larsson
Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…
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The future of voice search
Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…
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A few things about e-tailers’ challenges
Rolando Casanova, Managing Director at Internel, is going to tell us a few things about e-tailers’ challenges, during E-commerce Berlin Expo on the 20th of February. Before we meet in Germany (a month to go!), we decided to get a little sneak peek not only of his presentation but also an overview of his job. You are Managing Director at Internel, and as your website states, it is “Next Generation…
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What is the secret to successful Amazon Advertising?
What is the secret to successful Amazon Advertising? We hope to find out during the E-commerce Berlin Expo, where Nich Weinheimer, a Vice President of Kenshoo, will share best practices learned from 500+ brands. For now, our interview can play the role of a perfect sneak peek, keeping you in suspense and curiosity for another month! You are a Vice President of Kenshoo, the leading digital advertising technology platform. What…
Brille24 Products
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Brille24 sold 2M glasses to 1M million customers
Over a decade ago, online eyewear was an intransparent and high-margined niche, but Brille24 battled this problem with customer empowerment. In this interview, Brille24‘s Thorsten Ahlers tells how user-centricity helped the company reach both bargain hunters and affluent customers, and build an international business.   You work as the Head of Marketing at Brille24 – on online platform for shopping eyewear. How did your story at Brille24 start? Thorsten Ahlers,…
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Online car parts retailer kfzteile24 aims at €180 million annual turnover
Berlin-based kfzteile24 is one of the largest German online retailers of car parts and accessories with sales already in the triple-digit million range. Appetite comes with eating and in this interview we are taking a sneak peak at company’s activities and ambitions as told by their Marketing and Sales Director Thomas Kloubert.   As a member of the management team, you work as Marketing and Sales Director at kfzteile24, one…
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GLOSSYBOX: From beauty in a box to business success, unboxed
Website launched in 5 weeks, 50 boxes sold in the first thirty minutes, 500 customers in the first month – this is how GLOSSYBOX started. Now, following a lightning-fast growth, the company is becoming the number one beauty box in ten countries worldwide. And still, the next month’s box is always the most exciting one.   GLOSSYBOX is on its way to become the ultimate platform for beauty discovery. Since…
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Wellness travel in Germany equals 14M deals sold annually
What do you see when you hear wellness travel? There is you, sitting in a hot tub with a view of the mountains, sipping champagne? Roland Fricke and his business partners saw pampering treatments as an online business idea and turned Beauty24.de into a leading website with wellness travel deals for Germans.   You have made an impressive way from media and communication scholar to Internet entrepreneur. How did it happen? What…
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Omnichannel done right has turned MisterSpex into Europe’s leading online optician
In e-commerce, finding the right niche at the right time is the key. A decade ago, selling eyewear online in Germany was no man’s land and MisterSpex quickly spotted this opportunity. Mirko Caspar, Managing Director at MisterSpex, shares how omnichannel efforts helped the company grow to have 3M customers in ten European countries.   You work as the Managing Director at Mister Spex, a Berlin-based company running online shops with eyewear.…
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Stay close, interact, serve great content. And your customers will reciprocate
Christoph von Bülow, COO of HolidayPirates, tells how social media done right turned a university dorm room blog with travel deals into an international brand with 10M dedicated Facebook followers, 200+ employees and offices in Europe and North America. You are the Chief Operating Officer at HolidayPirates Group, one of the fastest growing Online Travel companies in Europe. What does your job entail? How does it affect people? Christoph von…
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Customers are now used to ‘better, faster, cheaper’
“The consumer pressure for more convenience is driving the race to reduce delivery lead times. (…) If everyone continues to want to drive in the ‘fast lane’, this will eventually lead to a traffic jam. And 2018 is predicted to be a particularly acute jam,” says Darko Atijas from Neopost Shipping. In this interview before his talk at the E-commerce Berlin Expo, he shares spot-on remarks on the current state…