Category: Interviews

Since the fulfilment of the American dream of GANT’s founders nearly seventy years, ago, the company has grown into a global brand. In this interview with Swana Walters from GANT Germany you will learn how the company is adapting to the ultra-dynamic online and retail reality without discarding its heritage. [Paulina, EC] You work as Marketing Manager eCommerce at GANT Germany, a branch of an American lifestyle brand offering premium…

These straightforward-but-true words come from the very source of great content: Zalando and its Teamlead Content Marketing Strategy Tina Nord. In this interview, as a prelude to her virtuoso talk at the E-commerce Berlin Expo 2018, you will learn how Zalando empowers their customers to find the right content in every micro moment – and how you can start doing this, too. Paulina, E-Commerce Capitals: You work as Teamlead Content…

In this interview, Robin von Hein from the Simplesurance Group explains how the digital change paved their way to success and how e-commerce companies and their customers can benefit from insurances made easier. Also, in the run up to his talk at the E-commerce Berlin Expo on 2nd February 2017, this interview will definitely inspire you to simplify things for your customers too. And perhaps, to insure your pet with…

Jack Ma, the founder of the Alibaba group, once said “in other countries, ecommerce is a way of shopping. In China, it’s a way of life”. In this interview Nenad Cetkovic, the Chief Operating Officer at Lengow, shares his expert insights on the changes in ecommerce technologies and tools, and tips on how European businesses should approach the Chinese market to seize its incredible potential. Paulina, E-commerce Berlin: Lengow is…

As THE change in e-commmerce, programmatic advertising is inevitable and will impact you sooner or later. It depends on you whether it will be a severe blow or a motivational kick. In this interview with genius Bjorn Espenes, the Founder & CEO of Finch, you will learn why you cannot afford to ignore it, how Finch built its enviable position and expertise in the paid search industry, and why you…

“There is a significant chunk of revenue tucked away in that long tail that is always at risk of being overlooked. Your C-Items may not be top sellers, but it doesn’t mean that no one wants them… They just need to find the right audience!”, says Fernando Angulo, the Head of International Partnerships at SEMrush. In this interview before his SEO-oriented talk at the E-commerce Berlin Expo, you will learn…

“But it is hard to grow and sustain success on a long-term basis”, he adds. In this interview, Hugo Smoter, the Chief Commercial Officer of Spreadshirt, explains how the company built its success by being positively disruptive – and how it hit the global revenue of nearly 85M€ in 2015 by selling and sharing ideas. If you want to know how they became international and survived, read this text and…

“Very good content that ranks high organically can attract visitors to your website for months and years after publishing”, says Karsten Köhler from HubSpot. In this interview, you will learn how marketing has changed, explore the advantages of inbound marketing over paid ads, and get a handful of advice on how to approach your marketing activities today – this all straight from the expert’s mouth. Plus, be sure to take…

8 million unique users monthly from desktop, 11 million app downloads, half a million available listings – since 1998 ImmobilienScout24 revolutionized the German real estate market. In this interview with Frank Schlesinger, the Head of Technology at ImmobilienScout24, you will learn how the company keeps this leader’s position by ensuring agility, growth, innovation and great end user experience. Paulina, E-commerce Berlin: Let’s start by reminding everyone that you work as…

You know the frustration of buying clothes online? Browsing tens of pages with clothes your grandma wouldn’t even want to wear. End to this. ABOUT YOU has taken personalized online shopping to the next level and in this interview you will learn how the Hamburg-based company with 300 employees has built its success by engaging clients and giving them exactly what they want – to see, to wear, and to…