(Image Source: www.douglas.group/en/newsroom/media-library)
Douglas, Europe’s largest beauty retailer, has officially implemented the AI agent alfred. developed by Berlin-based gocomo GmbH – into its social media operations across all European markets. The rollout marks a significant step in Douglas’ digital transformation strategy, aimed at simplifying internal workflows, accelerating insights, and enabling more strategic content creation.
A Europe-wide rollout of AI agent alfred.
With this deployment, Douglas implements AI agent alfred. as a central tool for its social media teams. alfred. replaces manual processes and traditional dashboards with an on-demand AI assistant that delivers fast, actionable insights. It also handles repetitive tasks, freeing up internal teams to focus on high-impact, creative, and strategic work. Here’s what representative of gocomo said about the integration on his Linkedin:
“Big News. 💥 Douglas hires alfred. Europe’s biggest beauty retailer (and longtime gocomo partner) is now rolling out our AI Agent alfred. across all its European markets,” announced Marin Ivanković, Managing Director of gocomo GmbH.
About the agency
gocomo is a data- and AI-driven full-service social media agency, empowering global brands with cutting-edge solutions since 2018. At the heart of its success are two core pillars: proprietary technology and deep-rooted social media expertise. These foundations enable gocomo to deliver scalable, insight-led strategies tailored to each client’s goals.
The agency is structured into four specialized units:
📊 gocomo analytics & consulting – Powered by proprietary tools, this unit aggregates and analyzes vast amounts of social media data to create actionable insights.
🚀 gocomo buzz – A one-stop hub for daily social media operations. From influencer marketing and user-generated content (UGC) to channel management, community management, and full-scale content production.
💼 gocomo invest – A forward-thinking arm that harnesses social media data to inform venture capital and private equity decisions, providing a competitive edge in the investment landscape.
🤖 alfred. – gocomo’s proprietary AI-powered social media agent and enterprise SaaS solution. alfred. automates and enhances social performance, streamlining workflows and delivering measurable results through intelligent technology.
Why Douglas chose alfred.?
The result of a good collaboration
Douglas has a long-standing partnership with gocomo in the field of social analytics. Not long ago, they partnered in order to transform Douglas’ social media from a brand awareness tool into a high-performance revenue generator. The goal was to prove that social media can drive measurable business outcomes, not just impressions. To achieve this, gocomo deployed its 360° Social Analytics Bundle, which included:
- A social landscape analysis covering five markets and up to 20 accounts per market, across Instagram and TikTok, to uncover content and collaboration strategies used by competitors and influencers.
- An in-depth consumer insights analysis to explore the online behavior of Douglas’ core demographic—female followers aged 18–35—across Instagram, analyzing up to 10,000 consumers per country.
- A global social media strategy designed to align all local teams under a unified brand voice, content structure, and influencer framework.
- Ongoing strategic consulting, with gocomo acting as an embedded extension of the Douglas social media team.
The insights uncovered by gocomo’s proprietary technology revealed an untapped “white spot” in Douglas’ social media ecosystem. This hidden opportunity led to a highly targeted influencer activation that generated 7-figure revenue within 48 hours, accounting for 20% of total e-commerce revenue during that time frame and many additional benefits that you can learn more about on their official website.
As Yassin Hamdaoui, Head of Global Social Media & Commerce at Douglas said about the collaboration in recommendation visible on gocomo’s website:
“gocomo has helped Douglas to move away from gut-feeling towards a data-driven social media strategy. The Consumer Analysis resulted in Douglas tapping into a new customer segment by activating influencers, who generated 7-figure revenues within 48h. We have one global partner for analysis, strategy and execution which makes it truly efficient and easy to work with.”
The decision to implement alfred. across Europe is a natural progression of that successfull cooperation. By leveraging AI to automate reporting and data analysis, Douglas is modernizing its internal marketing processes at scale.
The goal is clear: work smarter with social data, reduce operational overhead, and make better decisions faster.
“We’re beyond excited to support the Douglas teams in working smarter with their social data – faster insights, less manual work, more headspace for creative strategy,” Marin added.
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Strategic benefits for Douglas
The implementation of AI agent alfred. allows Douglas to:
- Gain real-time, actionable insights from social data
- Reduce reliance on manual reporting and analysis
- Allocate more time to creativity and high-level strategy
- Scale consistent marketing intelligence across all European markets
This aligns with Douglas’ vision to lead the beauty industry not only in product innovation but also in digital infrastructure.
A milestone for gocomo
For gocomo GmbH, this rollout is a major milestone in establishing alfred. as a standard in AI-powered marketing support. The company sees this partnership as a validation of their long-term investment in tools that enhance human work with smart automation.
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