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Logistics in e-commerce: the core competence that drives your business
When looking at e-commerce success factors, for many, SEO, advertising, and UX are the first things  that come to mind. However, it’s logistics and fulfilment that are playing an increasingly crucial role  for etailers, enabling them to surpass the competition and ensure long-term growth. Nabil Malouli, VP of Global e-commerce at DHL, agrees, “It’s becoming clearer how logistics gives companies a  competitive edge, which wasn’t the case previously. A successful…
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3 consequences of the third-party cookie ban – and what to do about it
The way e-commerce marketers connect with their customers is continuously evolving. If you have been in the industry for the last decade, you have seen it with your own eyes: what worked five years ago may not work today, and what works today may be obsolete tomorrow. This has a lot to do with how big players such as Google and Apple are taking actions to reduce the analytics data…
News
The Cross-Border Payments and Ecommerce Report 2021–2022 – Key Insights on Cross-Border Trade
The Paypers has published the Cross-Border Payments and Ecommerce Report 2021–2022, the ultimate source of information for players interested in selling across borders. Nowadays, there is a world of opportunity beyond borders, and the cross-border ecommerce market does not show any signs of slowing down. In fact, predictions indicate a CAGR above 20% for the cross-border B2C ecommerce market over 2020–2027 and an earned revenue estimated to reach more than…
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Key Insights on Cross-Border Payments and Cross-Border Ecommerce – The Paypers Report
Did you know that the growth of the cross-border ecommerce market does not show any signs of slowing down? As the COVID-19 pandemic has drastically changed consumer behaviour, bringing the digital universe into people’s lives to a greater degree, it is imperative to elaborate on how the changes from the last couple of years impacted the cross-border market. So, what developments should you pay attention to? Which trends should you…
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How to choose a target audience if you decide to expand your business internationally?
Article by: Anna Jelonek, Head of International Executive Department at iCEA Group. It has happened – you are starting your business of a lifetime. You’ve found a niche or something you want to share with people and did a business. Your brand started to be recognized in your country and your traffic is increasing month by month. Over time it starts to convert. And then comes that moment when you decide…
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Why affiliate marketing is the growth tactic you’ve been missing
A question commonly asked is, ‘Which is the best marketing channel to reach my target group online?’ Those who can answer this question precisely are one step ahead of their competition. Investing in several marketing methods to reach new customers is crucial in order to hold one’s own against the big players in the industry. But how can you achieve this? The answer is to utilise the marketing mix to…
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How embedded payments are changing the face of B2B commerce
– Article prepared by TreviPay – Customer expectations of payments are changing. While the adoption of traditional credit cards by consumers remains lower in Germany than many other European countries, the trend for the next few years remains a constant upward trajectory and alternative payment options based on credit are emerging.The appeal of Buy Now Pay Later (BNPL) propositions have grown quickly across Europe. In Germany, BNPL was around 10…
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Preparing for the customer of 2030
Today’s generation of children have grown up in a world of technology – of Snapchat, TikTok, and ‘Hey Siri’. It’s a radically different upbringing to that of Baby Boomers, Generation X, Millennials, or even Generation Z. The first members of this generation – coined ‘Generation Alpha’ – were born in 2010, the same year the iPad launched. With information and entertainment just a touch away, the way they communicate with…
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Ecommerce Berlin Expo 2022 Recap: Find Out What Happened at the Conference
The Ecommerce Berlin Expo 2022 conference took place just a few hours ago, and it’s safe to say that it was a huge success! If you attended, you probably learned a lot of new things about the ecommerce industry. But if you didn’t go, don’t worry – here’s the recap of everything that happened at the conference. Keep reading to find out all about the latest trends and learnings from…
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The E-commerce Germany Awards 2022 Winners Announced!
One of the Germany’s most prestigious ecommerce awards ceremonies, the E-commerce Germany Awards, took place last night in Berlin. The winners of the coveted trophies were announced at a star-studded event, attended by some of the biggest names in the German ecommerce industry. Here is a list of all the winners! What are E-commerce Germany Awards 2022? This prestigious award ceremony celebrates the best and brightest in the German ecommerce…
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How to Forecast Demand. The Unique Benefits of Trend Scouting
More than two billion people purchased goods or services online in 2021 with sales exceeded $4.9 trillion globally, according to Statista. We know what these people purchased but cannot predict with certainty what they will want to buy in the future. With the invention of new technology, such as machine learning one can collect and analyze user data more accurately. This makes it easier for companies to research and discover…
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The marketplace model: the key to the circular economy?
As future plans become increasingly collaborative, the desire to protect the environment and natural resources has come to the forefront for both individuals and companies. With the launch of the EC2022 collective, built around the shared goals of increasing purchasing power, developing domestic industry and safeguarding the planet, more measures are constantly being implemented to care for the environment. Although ecology and economy can seem difficult to reconcile, these two…