Logistics in e-commerce: the core competence that drives your business
When looking at e-commerce success factors, for many, SEO, advertising, and UX are the first things that come to mind. However, it’s logistics and fulfilment that are playing an increasingly crucial role for etailers, enabling them to surpass the competition and ensure long-term growth. Nabil Malouli, VP of Global e-commerce at DHL, agrees, “It’s becoming clearer how logistics gives companies a competitive edge, which wasn’t the case previously. A successful…