Author: Editorial Team

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The time has come! Our annual Call for Paper voting phase is underway – and we’re waiting for your votes.
With our in-person event back in Berlin after a one-year physical absence, it’s a fantastic chance for you to contribute to what you see on stage! What is the Call for Papers contest? Every year, our E-commerce Berlin Expo stage welcomes presentations from experts from all over the world. While we have speakers we would always want to watch on repeat, we believe there are many amazing presenters and presentations…
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3D Virtual Photography is 6x More Cost-Effective for Online Product Imagery – CGTrader ARsenal Reports
Virtual photography up to 6 times cheaper than traditional photographyThe global average price of photography for five-product photoshoots is $11,0763D virtual photography can deliver the same number and quality of visuals for just $2,000 New research released by CGTrader ARsenal shows that 3D virtual photography – also known as 3D rendering – is now the most cost-effective means of creating a substantial product image bank for retail businesses. The global…
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Win or lose on marketplaces is up to your content
The ecommerce world is rapidly evolving, both from business to business, and the business to customer aspects. Ecommerce customers search for products and find them on various sites and roughly these can be split into 2 categories – retailer’s sites and numerous marketplaces.   Online retailers realize the situation and understand that they need to provide customers with a consistent shopping experience across this variety of channels. That is why…
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Top 10 Mistakes to Avoid in eCommerce Search and How To Do It The Right Way
We’ve all experienced the frustration of trying – and failing – to find the right product in our favorite ecommerce store. Why can it be so difficult to find the products you already know you want to buy? Here’s why: 61% of all sites perform below average on site search tests. These poorly performing sites often repeat these common errors: 61% only show results if shoppers use  exact matches to…
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From the web to your doorstep: a package’s journey from the moment of purchase
A combination of advanced logistics, innovative technology and skilled employees are the key to getting an online purchase to consumers in a timely manner. Shipment tracking is an essential tool for tracking a package, and is very useful to know the current status of the goods, whether they have arrived at their destination or whether they are still on their way. Germany, 15th September 2021 – The last year has…
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Top 10 Insights about Web Push Notifications in DACH 2021
Signalize, a free push notification solution, recently released the Benchmark 2021 in Push Notification Marketing for the DACH region. The report is based on a representative sample of 25 million opt-ins and 50 million push notifications sent via the Signalize platform in DACH (Germany, Austria, Switzerland) 2020. Push notifications are clickable short messages sent from a website to site’s visitors who have previously opted-in for receiving them. Recipients get the…
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DACH e-commerce trend analysis: What’s driving German & Austrian online consumer behaviour in 2021 and beyond?
New European e-commerce research by Sendcloud surveys thousands of shoppers, providing a detailed overview of online shopping behaviour today. How do DACH shoppers compare with their counterparts in other major markets? And how can e-commerce retailers in the region cater fully to customers’ fast-changing preferences and expectations? Anyone who’s been watching the boom in online shopping in the DACH region over the past two years can tell you what a…
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How to enhance Content Operations for hybrid e-commerce teams
Why is Content Operations important to achieving your eCommerce targets and goals? The key to maintaining a successfully operated and profitable eCommerce business is to ensure you are continuously upgrading the Customer Experience (CX) and your personalization-at-scale strategies. CX and personalization are ultimately about understanding your customers, identifying shifts in their behaviours, and knowing how to adapt accordingly to match their needs and expectations. Creating loyal customers leads to a…
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Hurry up: submissions for the 2022 EBE Call for Papers are now open!
With doubled power, the E-commerce Berlin Expo is back on-site after a year of absence! A sixth edition of the E-commerce Berlin Expo will be held next year! At one of the most electrifying e-commerce events in Europe, e-commerce enthusiasts will gather again at STATION, Berlin, on the 9th of February 2022. Moreover, it presents the opportunity to showcase e-commerce insights on one of the stages. How would it feel…
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9 Upselling Strategies to Get More Revenue for Your Online Store
If you want to know a simple method to increase your average order value and boost sales, you must use upselling in your store. In this article, we are going to share some proven upselling strategies to implement for revenue boosting. Upselling is one of the top methods to increase sales on your ecommerce store. It does not require any extensive efforts to get extra revenue for your online business.…
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SMS Communication for E-commerce [2021 Guide]
This guide will lead you through the basics of SMS communication for e-commerce. You will learn about the most important applications of text messaging in online business and how to implement them, as well as means to optimize your SMS campaigns and databases. A brief history of texting Bulk text messaging is a bottom-line tool of e-commerce, and so it is often overlooked as not on par with modern technology.…
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E-commerce trends in the DACH market 2021
Over 100 million potential customers. Wealthy countries with high internet penetration and customers willing to buy online. That’s how we can shortly summarize the DACH market – the Western European region consisting of Germany, Austria, and Switzerland. What trends are currently shaping this market concerning online retail? And what should you do if you want to sell your products here? Let’s discover the full e-commerce potential of the DACH market.…