Author: Editorial Team

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E-commerce Berlin Virtual 2021: all you need to know
We initially did not plan this, but the (almost) post-pandemic world left us with no choice. If we wanted to deliver e-commerce insights in 2021, then we would have to move our stage to a fully virtual environment.Looking at the agenda, we believe we nailed it. The formula of E-commerce Berlin Virtual This year, we anticipate thousands of attendees to watch the conference online and exchange their opinions in the…
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Growth twice as strong as the e-commerce average: why marketplaces are the way to go and 6 tips & tricks to start selling
E-commerce has become a lifeline for many physical retailers in Europe that had to close their doors during the COVID-19 outbreak. So, it is no surprise that online marketplaces are growing rapidly and have experienced a year-on-year increase of 81 percent in the fourth quarter of 2020. This demonstrates growth that is more than twice as strong as that of the e-commerce industry average. This is shown by the Enterprise…
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„Expand product catalogue by opening PIM to your partners using PimCore“ : interview with Jan Żaba TIM SA Tech Lead
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Jan Żaba from TIM SA for a virtual cup of coffee to talk about “Expand product catalogue by opening PIM to your partners using PimCore” topic. Enjoy! Can you share with us a story on how you joined TIM S.A.? I’ve joined TIM about two years ago. I was first hired…
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How to activate the current customer base to visit eCommerce?
Consumer markets changed rapidly and unexpectedly when COVID-19 hit and accelerated the shift from physical stores to e-commerce. In competition against Amazon and Zalando,  great in person customer service or fitting room possibilities were no longer an asset. Everybody was forced to shop online. But the question is, will the trend continue even after we are all free to shop wherever we want? And how can retailers get customers to…
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The Underrated Website Feature That Can Boost Your Sales By 30%
Year after year, the statistics show that consumers are gravitating toward online shopping to get the things they want and need. As a result, the e-commerce industry is booming. For businesses to thrive, they need to adjust to selling their products in the online environment. Having a high-performing e-shop with features that focus on putting desired products in front of customers is a hugely important aspect of online sales, one…
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“Three essential data collection tips for aspiring e-commerce businesses”: Interview with Or Lenchner, CEO at Bright Data (formerly Luminati Networks)
Businesses are now re-engineering online strategies to support change, whilst ensuring business continuity. Crucially, digital transformation has accelerated, fast-forwarding us into an e-commerce universe that is governed by new rules, priorities, and expectations. During the pandemic, new shoppers came online, bringing e-commerce sales to an all-time high. In fact, data from the ONS indicates that e-commerce sales, in particular online sales in the fashion and textile category, have picked up significantly…
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„Der “E”mployees Faktor in E-Commerce“ : interview with Matthias Genz MediaMarktSaturn Kaufmännischer Geschäftsführer
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Matthias Genz from MediaMarktSaturn for a virtual cup of coffee to talk about “Der “E”mployees Faktor in E-Commerce” topic. Enjoy! You joined MediaMarktSaturn almost 17 years ago! That’s really impressive. Can you share with us your story of how you joined it? In 2004 it was a pretty big thing for me…
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„Operational Excellence“ : interview with Claes Larsson Head of Enterprise Applications flaconi
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Claes Larsson from flaconi for a virtual cup of coffee to talk about “Operational Excellence” topic. Enjoy! Hey Claes! Long time no speak – I remember you rocking the E-commerce Berlin Expo stage. How are you doing? Hello! Thanks very much for having me again – really honored to be here! It…
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„Global SEO: Think Global, Act Local“ : interview with Matthäus Michalik Managing Director Claneo
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Matthäus Michalik from Claneo for a virtual cup of coffee to talk about “Global SEO: Think Global, Act Local” topic. Enjoy! You’ve been running Claneo since November 2017. How did your journey begin? I founded Claneo with two work colleagues who are now good friends. With the knowledge and  experience gained from…
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„ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen“ : interview with Tom Maier Account Executive Channable
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Tom Maier from Channable for a virtual cup of coffee to talk about “ROAS vs. POAS – In 3 Schritten zu gewinnoptimierten Kampagnen” topic. Enjoy! Can you describe the journey you took to join Channable? I started my digital career in affiliate marketing and worked for leading affiliate networks. Since 2012, I…
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„The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants“ : interview with Efe Acunaz Head of Communications ePages
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Efe Acunaz from ePages for a virtual cup of coffee to talk about “The Greta effect in retail – How to reach a new generation of conscious shoppers: Insights from merchants” topic. Enjoy! How did you start your journey in ePages? Leaving my career in diplomacy behind, at the end of 2017…
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„55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO“ : interview with Julia Rittereiser CEO KORA MIKINO
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Virtual conference. Today, we decided to invite Julia Rittereiser from KORA MIKINO for a virtual cup of coffee to talk about “55 Marketing Mistakes we made since launching our period underwear brand KORA MIKINO.” topic. Enjoy! What’s the story behind KORA MIKINO? 50% of our population menstruates – at least parts of their lives – but the product and…