Author: Editorial Team

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Chatbots and Messenger Marketing: What the Hype is about?
In today’s Ecommerce environment there is a large buzz around the aspect of messenger marketing. And there is a reason why! Understanding the way this system works, we first look at chatbots and what they are. What is a chatbot? Chatbots, in essence, are a computer programmed virtual assistant that can have many features throughout a company. A chatbot is basically a program based on Artificial Intelligence (AI) that will…
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How important is customer service for boosting sales?
Marketers who are responsible for the e-commerce promotion struggle with new ideas. The sales team does their best to research competitors, products and services, but they often fail. Agencies prepare strategies that may work… or may not. A lot of factors are likely to be taken into consideration while running an e-commerce business, but many forget about what really matters: customer service. And, while an unintuitive user interface and technical…
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Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events behind us at the end of the first quarter. After numerous discussions, workshops, lectures and product demos, it is clear: AI-based personalisation has the potential this year to change everything for online merchants and customers alike. Do you really know what the customer is looking…
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Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this store is always at a short distance. Sounds unbelievable? Actually, such stores do exist. Online. This, however, might be more of a curse than a blessing – an enormous offer is not helpful when you can’t find exactly what you are looking for, or you…
Reports
Personalisation: Get out of your children’s shoes
Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial intelligence, the “interest-related delivery of content” (content, products, offers…) or, in other words, “the right offer at the right time” in e-commerce is currently entering the hot phase. There is hardly an event, congress or newsletter where the topic is not brought closer to you.…
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3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about measuring advertising effectiveness is selecting the right metrics. While the trend of big data collection is fairly broad, many businesses focus on just getting as many numbers as possible. On the other hand, there is a certain sort of marketers who are not data-driven and…
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3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS
Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can eat up your entire ad budget in no time. Optimizing your Amazon PPC, specifically Sponsored products, is one of the most effective ways to increase the visibility of your products and boosting sales. But how can you make sure that you are winning the advertising…
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The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!
The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and industry predictions for 2019 were some of the most popular topics of the day. A successful fourth edition came to an end and there’s already plans for next year! Wednesday, 20 February 2019 – Germany’s capital gathered for the E-commerce Berlin…
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The 15 speakers you cannot miss at the E-commerce Berlin Expo
On the 20th of February, Station Berlin welcomes with open arms the e-commerce elite from all over the world. Each stage will be packed with knowledge, expertise and experience. Deciding who to watch is not the easiest nut to crack, but we are here to help you. Below, you’ll find a list of speakers whose talks you simply can’t miss during the Expo. The list is in alphabetical order! The…
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Google will continue to adapt to changing user behaviour and evolving environment – interview with Fili Wiese
If you want to know a bit more about SEO, there are two things you simply have to do: first of them, is to read our exclusive interview with Fili Wiese, SEO Expert at SearchBrothers.com. Then, you should do nothing but attend his session during E-commerce Berlin Expo 2019!   You are an ex-Google engineer. How do you like to work on the other side, as an SEO Expert? Fili…
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Payment will be quicker than today and invisible – interview with Thomas Ficht
Have you ever heard about an open invoice? Have you ever considered why people abandon their shopping carts? Think no more – read our interview with Thomas Ficht, Head of Payment at MyToys, who shares his insights about payment issues! Since February 2018 you’ve been in charge of payment, risk and receivables at myToys Group. That sounds like a huge responsibility. What kind of challenges do you face in your…
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The potential of reCommerce is enormous – interview with Shimon Koifman, Head of Product at reBuy
What are the main principles of great user experience? What is the future of re-ecommerce? We invited Shimon Koifman, Head of Product at reBuy, for some virtual Americano and cookies to share some insights with us! reBuy is an online marketplace that allows its users to buy and sell used electronics and media. How many users monthly visit reBuy? Does this number grow continuously? Some channels are growing fast, some…