The 2024/2025 Call for Speakers (CFS) contest has come to a close – and it’s time to get to know the names of the industry experts who will influence the E-commerce Berlin Expo 2025!
How the Call for Speakers shapes EBE’s conference lineup
What makes the E-commerce Berlin Expo conference stand out?
E-commerce Berlin Expo is both an expo and a conference, gathering industry professionals for an in-depth look at the latest in e-commerce.
With the return of the E-commerce Berlin Expo (EBE) conference comes the Call for Speakers (CFS) contest, where the best industry minds compete for a chance to share their insights. This year’s contest reached new levels, showcasing record-breaking engagement with 646 submissions across nine categories and over 24,000 public votes.
Refreshed selection process and record participation
The CFS contest spans nine categories, each designed to bring different areas of expertise and innovation to the EBE conference stage. Topics ranged from AI in e-commerce to customer journey optimization and real-life client case studies, all reflecting the diversity and innovation of the e-commerce field.
A two-stage selection process
The selection process consisted of two stages:
- Public voting: E-commerce enthusiasts cast thousands of votes to select the top five finalists in each category. This crowd-sourced input helped bring the most compelling ideas to the forefront.
- Advisory board review: After public voting, an Advisory Board composed of 30+industry leaders from companies such as Hubspot, MediaMarktSaturn, Odoscope, Ikea, Meta, C&A, home24, KoRo, or Kleinanzeigen (among others) evaluated the finalists. The goal was to select one winner in each category based on originality, relevance, and actionable value.
The stars of the show: 2024/2025 CFS winners
Here are the winners from each category who will present at the E-commerce Berlin Expo 2025!
AI IN E-COMMERCE
ReifenDirekt.de / Dr. Andreea Kremm / ChatGPT Enterprise Usecases @ ReifenDirekt.de / https://ecommerceberlin.com/vote/235005
MARKETING
Digital Tigers / Sang Truong / 7 Suprising Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. “Bringing Sexy back” / https://ecommerceberlin.com/vote/235078
CUSTOMER JOURNEY
Breuninger & Pentaleap / Daniel Grafe & Emma Helsloot / Fashion marketplace innovation: how retail media networks can drive revenue and enhance customer experience / https://ecommerceberlin.com/vote/236399
FUTURETECH
Tabbler / Felix Harms & Louisa Lerdo / Beyond Roblox: Join Your Customers in the Mobile Gaming Universe / https://ecommerceberlin.com/vote/236211
SHOP SYSTEMS & E-COMMERCE SOFTWARE
XPLN / Sebastian Klumpp / Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends / https://ecommerceberlin.com/vote/236401
SUPPLY CHAIN & LOGISTICS
Fielmann & BORIS Consulting / Stefan Wolk & Boris von Brevern / Die Evolution von Multi- zu Omnichannel – Maximierung der Kundenzufriedenheit / https://ecommerceberlin.com/vote/234934
CROSS-BORDER & INTERNATIONAL EXPANSION
Dotidot & Notino / Petra Pacáková, Ksenija Palia, Angelika Halamová / Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency / https://ecommerceberlin.com/vote/236368
FINTECH
Pliant / Lukas Gottschick / Empowering E-Commerce: BitterLiebe’s Financial Strategy / https://ecommerceberlin.com/vote/234604
LEADERSHIP & STRATEGIC MANAGEMENT
Zalando / Raluca Bujoreanu / Pushing Boundaries: Crafting the Future with Bold Innovation / https://ecommerceberlin.com/vote/236488
These winners offer practical solutions to real-world industry problems.
However, this year, we offer even more than this.
Introducing the Wildcard winners
The 2024/2025 CFS contest includes an exciting addition: the Wildcard Selection.
The Advisory Board selected twenty additional submissions for their original perspectives across all categories – regardless of public votes.
These unique voices will add a new dimension to the EBE stages:
- MediaMarktSaturn Retail Group / Michael Jaschek / Logistics service offers at MediaMarktSaturn: Immediate delivery in under 90 minutes and maximum flexibility in the store / https://ecommerceberlin.com/vote/236225
- Google / Christiane Adler & Rene Zimmermann / Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google AI / https://ecommerceberlin.com/vote/237563
- everstox / Kristina Mertens / Swipe, Shop, Repeat: Why Social Commerce is the Next Big Thing / https://ecommerceberlin.com/vote/236480
- TikTok / Nele Odzuck / Unlocking true performance / https://ecommerceberlin.com/vote/236307
- Galeria, Esprit, Metro / Mihai Popescu / Why big retailers fail at eCommerce / https://ecommerceberlin.com/vote/236413
- asgoodasnew / Tim Seewöster / Refurbishing the Future: How Marketing Drives Growth in the Pre-Owned Market / https://ecommerceberlin.com/vote/236082
- TAG Heuer & JustRelate Group / Philipp Kunstmann & Nicolas Guillen & Etienne Bateau / TAG Heuer x Dartagnan: The power of email marketing as the centerpiece of your performances / https://ecommerceberlin.com/vote/236904
- nüchtern (Null Prozent Ventures UG & Pickware / Isabella Steiner & Marvin Schneemann / Cheers auf Kiez & Klicks: Die digitale Markenstrategie, die nüchtern.berlin zur alkoholfreien Top-Adresse macht / https://ecommerceberlin.com/vote/236198
- Amorelie & Sendcloud / Rob van den Boogaard & Viktoria Danielzok / Beyond the Box: How Shipping Intelligence Transformed Amorelie’s Delivery Experience / https://ecommerceberlin.com/vote/236461
- Lakrids by Bülow & Voyado / Michel Ewald Hansen, Kolja Oswald / The Sweet Science of Loyalty: Lakrids by Bülow’s Approach to Unified Commerce / https://ecommerceberlin.com/vote/235321
- WeCreate, influData & 9:16 / Adil Sbai / Warum Fokus auf Messbarkeit eine Marke killt: Effektivität schlägt Effizienz – und warum selbst Nike & Adidas daran scheiterten / https://ecommerceberlin.com/vote/235847
- REWE eCom / Joris Kalle / Data driven omnichannel solutions / https://ecommerceberlin.com/vote/234859
- Spryker / Guido X Jansen / The Collapse of Traditional Commerce: Why Innovation is No Longer Optional / https://ecommerceberlin.com/vote/237005
- Statista / Koen van Gelder / The e-commerce customer journey in 2025 and beyond / https://ecommerceberlin.com/vote/235913
- Microsoft Advertising / Stephanie Boedige / You and AI: Transforming creativity and campaign success / https://ecommerceberlin.com/vote/236217
- Jasmin Deniz Karatas / The New Luxury: Experience – How to Create Meaningful Emotions in a Digital World / https://ecommerceberlin.com/vote/236463
- Appinio & Zalando / Dr. Tizian Bonus & Joanna Lindenberg / Solving the growth code for eCommerce and CPG – what can we learn from each other? https://ecommerceberlin.com/vote/236471
- Userlike & Witt Group / Pascal van Opzeeland / Ok, Boomer! How Witt Group built a scalable WhatsApp marketing channel to get even closer to their best-ager audience / https://ecommerceberlin.com/vote/236710
- Lampenwelt / Christoph Sternstein / Synergies between Pricing Strategies and Performance Marketing: How to accelerate bottom line impact / https://ecommerceberlin.com/vote/235763
- Hunkemöller & nShift / Luc Altorf / How Hunkemöller Gains Real Value From Returns / https://ecommerceberlin.com/vote/236603
Catch them at the E-commerce Berlin Expo in February 2025!
See the winners live in February 2025
Want to see these innovative ideas live? We’re not surprised! The winning 29 presentations (and more!) will occur at the E-commerce Berlin Expo on February 19-20, 2025. Don’t miss the chance to hear directly from the experts – for free!
Get your free ticket here: click
We would like to thank everyone who participated in the contest, whether you submitted a proposal, voted, or simply supported the initiative. Your involvement makes the Call for Speakers contest so special – and this event wouldn’t be possible without your engagement.
We’re looking forward to seeing you in Berlin!
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