E-commerce: How to futureproof your checkout page

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The checkout experience is a crucial part of any e-commerce business. A smooth and efficient payment process can reduce cart abandonment, increase conversions, and build customer trust. However, as payment technologies and consumer expectations evolve, businesses must ensure their checkout pages remain adaptable and future-proof.

Key strategies to futureproof your checkout page

1. Prioritize User Experience
A slow or complicated checkout process leads to lost sales. Optimize for speed, minimize form fields, and enable guest checkout options to ensure customers can complete purchases quickly.

2. Offer Multiple Payment Methods
Consumers expect flexibility in payment options. Supporting credit/debit cards, digital wallets (such as Apple Pay and Google Pay), and local payment methods relevant to your market can significantly enhance the checkout experience.

3. Ensure Mobile Optimization
Mobile commerce continues to grow, making mobile-friendly checkout essential. A responsive design, auto-fill capabilities, and simplified navigation help create a seamless mobile payment experience.

4. Enable Global Transactions
For businesses targeting international customers, supporting multiple currencies and languages ensures a localized experience. Features like Dynamic Currency Conversion allow shoppers to pay in their preferred currency.

5. Leverage Data and Insights
Analyzing payment success rates and customer behavior provides valuable insights to optimize checkout performance. Understanding why transactions fail can help reduce abandoned carts.

How Viva.com’s smart checkout helps futureproof your business

Viva.com’s Smart Checkout is designed to adapt to the ever-changing e-commerce landscape, ensuring a seamless and secure payment experience.

Seamless and optimized payment processing

With an industry-leading average payment completion rate of 87.6% across Europe (and 97.2% for customers with saved cards), Viva.com Smart Checkout ensures higher transaction success and improved conversion rates.

Support for 40+ payment methods

Viva.com supports all major international card schemes and local payment options such as Klarna and Bancontact. Digital wallets, including PayPal, Apple Pay™, Google Pay™, and Samsung Pay™, are also integrated, ensuring a diverse payment ecosystem.

Personalized checkout experience

The intelligent system remembers customer payment preferences across merchants and countries, enabling a frictionless checkout. With support for 17 languages and 48 currencies, businesses can cater to a global audience effortlessly.

Effortless integration and automatic updates

Viva.com Smart Checkout can be integrated with just one line of code, making setup quick and easy. The system automatically updates, ensuring businesses always stay compliant with evolving payment regulations and security standards.

Compatibility with leading e-commerce platforms

The solution integrates with platforms like Shopify, WooCommerce, and PrestaShop, allowing businesses to customize their checkout experience while accessing detailed analytics to track sales performance and payment activity.

Advanced security and compliance

The Smart Checkout solution leverages advanced fraud protection powered by Machine Learning algorithms, ensuring ensures that transactions remain secure. The solution is fully compliant with local regulations, meaning businesses stay ahead of constantly evolving rules and regulations.

By implementing future-proof checkout strategies and leveraging a smart payment solution, businesses can enhance customer experience, drive more conversions, and stay ahead in the competitive e-commerce landscape. Investing in a flexible and secure checkout system today means fewer headaches and greater revenue opportunities in the future.

With Viva.com’s lightning-fast onboarding, businesses can instantly start accepting payments, enjoy 0% transaction fees using the Viva.com business debit card, experience zero downtime, access features such as real-time settlement and more, and benefit from a single value-driven platform featuring omnichannel payment acceptance, fiscalisation services, card issuing, and loans  -all within Viva.com’s all-in-one business solutions.

Learn more about Viva.com Smart Checkout here 

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