Logistics plays a huge role when scaling your eCommerce business globally. Managing inventory, shipping, and customer satisfaction across borders can pose a lot of challenges, especially when trying to maintain efficiency and speed. That’s where One Fulfillment by Allegro steps in. Today, we’ll not only explore what this solution offers and its many benefits, but more importantly, we’ll show you three real-life success stories that showcase just how impactful it can be for your business.
What is One Fulfillment by Allegro?
One Fulfillment by Allegro is a comprehensive logistics solution that allows eCommerce businesses to outsource their storage, packing, and shipping operations. It is designed to streamline the order fulfillment process, reducing lead times and enhancing customer satisfaction.
With Allegro handling the logistics, sellers can focus more on growing their business. Success metrics highlight its effectiveness: offers on fulfillment accounts see a 534% surge in page views compared to those on regular accounts, and 80% of offers achieve Purchase Value (PV) in the first month.
How does One Fulfillment by Allegro work?
The process of using One Fulfillment by Allegro is straightforward and efficient:
- Create a Seller account: First, you need to set up a new One Fulfillment seller account on Allegro. This gives you access to the platform’s fulfillment services.
- Prepare your offers: Select the products you wish to sell using One Fulfillment. These items will be shipped from Allegro’s warehouses, so it’s important to plan ahead.
- Send products to Allegro Warehouse: You ship your inventory directly to Allegro’s warehouse, where their team takes over the logistics process. They handle inventory management, order picking, and packing.
- Shipping: Orders are dispatched on the same day of purchase or within 24 hours, providing fast and reliable delivery to customers. Allegro also manages customer inquiries, returns, and provides multi-country delivery options (Poland, Czechia, Slovakia).
Benefits of One Fulfillment by Allegro
One Fulfillment by Allegro offers several key benefits that make it an indispensable solution for businesses aiming to scale efficiently:
- Cut logistics costs: Through outsourcing logistics to Allegro, you reduce warehousing, shipping, and operational costs. In turn, businesses are able to reallocate funds to marketing and product development, which fuels growth.
- Expand without storage limitations: Allegro provides the storage space you need, eliminating the constraints of physical inventory storage. You can expand your product line without worrying about additional warehousing expenses.
- Seamless international expansion: One Fulfillment supports businesses expanding into Poland, but also Czechia and Slovakia, providing fast cross-border shipping without the hassle of managing international logistics contracts. Tap into new markets with ease!
- Same-day delivery: Impress your customers with same-day or next-day delivery. A speedy delivery time enhances customer satisfaction, making repeat purchases more likely.
- Eco-friendly packaging: Allegro is committed to sustainability, using recycled materials for packaging. Besides reducing environmental impact, this also appeals to eco-conscious consumers.
- 24/7 support and hassle-free returns: Allegro’s professional customer service team handles order-related inquiries from 7:00 am to midnight CET and manages returns for you.
- Improve sales with better visibility: Products on One Fulfillment accounts benefit from higher visibility, with special badges like the Super Seller badge raising trust and attracting more customers. On top of that, participation in promotions and campaigns such as Smart Week and Black Friday can further increase sales.
1F by Allegro: success stories
No matter how well we describe the benefits of One Fulfillment, nothing speaks louder than the success stories of real businesses that have transformed their operations.
Hearing about tangible results from companies shows exactly how Allegro’s fulfillment services can take eCommerce to new heights – so, without further ado, let’s present them!
#1 FOREO
Learn more: https://allegro.pl/akademia/tip/success-story-foreo-europe-mini
FOREO, a global beauty tech company, entered the industry with a mission to bring spa-quality wellness treatments into the home. Their product range includes popular devices like the Luna facial cleansing brush, the Bare microcurrent facial toning device, and their latest anti-aging brand, FAQ. Despite their success in many markets, they faced challenges when expanding into Poland.
Initially, FOREO shipped products from Croatia to Poland, resulting in delivery times of up to five business days, which did not meet the high expectations of Polish consumers. Petra Vranješ, e-Key Account Specialist at FOREO, explains, “We switched to One Fulfillment in mid-2022, which meant for the Polish customers that they can get their package much faster.” This switch significantly improved delivery speed and allowed customers to choose from multiple delivery options.
The benefits didn’t stop there. Through joining Allegro’s One Fulfillment service, FOREO earned the coveted Smart! badge, which guarantees free delivery and returns for customers. By earning this badge, FOREO not only gained customer trust, but was also able to take part in key promotional events. Vranješ highlights the importance of this strategy: “Participate in all the campaigns you can, and of course, if you have the possibility, switch to One Fulfillment, definitely.”
FOREO actively takes part in major Allegro campaigns, such as Black Week and Christmas, driving visibility and sales. During Black Week 2023, for example, they sold over 800 products, illustrating the power of Allegro’s promotional opportunities. The company also emphasizes the importance of optimizing product listings on Allegro, making them clear and high-quality to attract customers and maintain sales momentum.
With the help of One Fulfillment and Allegro’s promotional tools, FOREO has not only solidified its presence in Poland but also expanded into Czechia and Slovakia. Vranješ notes, “We truly appreciate our customers and the trust we get from Allegro platform”.
#2 Trust
Learn more: https://allegro.pl/akademia/tip/success-story-trust-international-bv-mini
Trust is a leading player in the consumer electronics industry, specializing in gaming accessories, mobile accessories, and computer peripherals. Their focus is on providing high-quality electronics for home office environments, and when the company decided to expand into Poland, Allegro stood out as their first choice for entering the marketplace.
With Allegro being their first marketplace experience, Marialena Panagiotidou, Marketplaces Specialist at Trust, explains the logic behind their decision: “We started it in the Poland market and that’s because we thought it’s the right way to go because of its prominence in the Polish market.” Trust saw immense potential in Allegro’s reach, particularly due to the platform’s visibility and established customer base.
Given the low average order value of their products, Trust quickly realized that delivering from their base in the Netherlands would be both costly and inefficient. They opted for One Fulfillment by Allegro early on to ensure faster delivery times, reduce logistics overhead, and ease the burden on their customer service team. “We did go with One Fulfillment right away for fastest delivery, less effort from our side, from customer service, logistics, etcetera,” says Panagiotidou.
In addition to speeding up logistics, One Fulfillment played a pivotal role in helping Trust earn the Super Seller Badge. This badge boosted their visibility on the platform, enabling Trust to participate in key Allegro campaigns like Smart Week, Black Friday, and Christmas promotions. For instance, their participation in Smart Week in May saw a surge in monthly revenue. Trust also found that sponsored offers were the most effective paid advertising option, driving strong conversion rates.
Want to go a different route? That’s possible as well
Bonus success story: Electronic Star
“Allegro became the one and only alternative for us, and it became evident that we must be on the Allegro,” says Jana Lacková, Head of Marketplace CEE at Electronic Star.
Learn more: https://allegro.pl/akademia/tip/success-story-electronic-star-mini
Electronic Star is a multi-category retailer with a broad range of over 250 product categories, including electronics, home appliances, and garden items.
The company successfully entered the Polish market, and although they recognized the benefits of optimizing logistics, they have chosen to operate without Allegro’s One Fulfillment for now. Still, being on Allegro allowed them to reach thousands of new customers in Poland. Jana Lacková mentioned several opportunities worth exploring, such as the Allegro Smart! badge, which helped them gain better visibility. She also said that she would encourage every international seller to start selling on Allegro, emphasizing the benefits that Electronic Star has experienced firsthand.
However, switching to One Fulfillment by Allegro is on their agenda for the future. Lacková explains that adapting to Allegro’s fulfillment model is a key challenge for them, but they see tremendous potential in doing so. “We would like to, of course, try One Fulfillment of Allegro. It’s one of the challenges for us to change the processes within our company and to adapt them to Allegro models,” she says, noting that faster deliveries and improved customer service could help boost their sales and revenue significantly.
Electronic Star also has ambitions beyond Poland, with plans to expand into Czechia, Slovakia, and other Allegro markets as they open. They have the products and infrastructure ready in these regions, so this expansion is high on their priority list.
Ready to Switch to One Fulfillment by Allegro Yet?
If handling logistics feels like juggling too many balls at once, One Fulfillment by Allegro might just be the answer you’ve been looking for. With faster delivery, less hassle, and badges that boost your visibility, it’s ideal for businesses ready to level up in Poland and beyond.
Brands like FOREO, Electronic Star, and Trust have already experienced smoother operations and increasing sales thanks to this service.
Why not let Allegro handle the logistics while you focus on growing your brand? Ready to make the switch? See how One Fulfillment by Allegro can take your eCommerce to the next level!
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