Making an ecommerce site more user friendly is a critical component of success. If shoppers can’t find what they’re looking for or have a difficult time checking out, they will likely leave your site and never come back. In this blog post, we will discuss some tips to make your ecommerce site more user friendly and improve the shopping experience for your customers!
Simplify the checkout process by using one-page checkout
A one-page checkout process can help to simplify the checkout process by reducing the amount of steps that a customer has to take in order to check out. This can help to make the checkout process faster and easier for customers, which can lead to a better shopping experience overall.
According to Intelivita UK, for businesses with a medium budget of between £10k and £40,000, it is recommended to opt for WooCommerce or OpenCart. Both these solutions provide customised eCommerce experiences.
Additionally, a one-page checkout process can also help to improve conversion rates, as it can be less confusing for customers and they may be more likely to finish the checkout process if it is on just one page. By putting all the information they need on one page, customers can quickly and easily check out without having to jump through hoops increasing the problem of the cart abandonment..
One thing to keep in mind, however, is that one-page checkout can be more susceptible to errors if customers aren’t careful. So it’s important to make sure all the information is accurate and up-to-date before submitting it.
Let customers create an account to save their information and track orders
Another way to make the shopping process more user friendly is to allow customers to create an account on your site. This can help to save their information so they don’t have to enter it every time they make a purchase, and it can also allow them to track their orders.
Creating an account can also help build loyalty among your customer base, as they will have a reason to keep coming back to your site. And if you offer rewards or discounts for creating an account, that can further incentivize customers to sign up and ultimately become repeat customers.
Make sure your search function is effective
Your ecommerce site should also have a search function that is effective in helping customers find what they are looking for. The search function should be easy to use and allow customers to search for products by keyword, category, or other criteria.
It’s also important to make sure that the results of the search are relevant to what the customer is looking for. If the search function returns a bunch of irrelevant results, it will only frustrate the customer and make them less likely to find what they’re looking for.
You may also power up your search with voice search features or filters to further help customers find what they need. With voice search, customers can simply speak their query into a search box and get results. And with filters, they can narrow down the results of a search to find exactly what they’re looking for.
Showcase product reviews and ratings
Product reviews and ratings can also be helpful in making your ecommerce site more user friendly. Customers often like to see what others have said about a product before making a purchase, and reviews can provide valuable insights into a product. They work as social proof, so customers can feel more confident about a purchase if they see that others have had positive experiences with it.
Ratings can also be helpful, as they provide a quick way for customers to gauge the quality of a product. When they see that a product has a high rating, they will be more likely to purchase it.
Display product images that are high quality and zoomable
It’s crucial to have high quality product images on your ecommerce site. Customers need to be able to see what they’re buying, and low quality images just won’t cut it.
Additionally, customers should be able to zoom in on product images so they can get a closer look. This is especially important for products like clothes or jewelry, where customers need to be able to see the details. With such high-resolution images, potential customers can imagine how the product would look in their own homes.
Increasing your customer base through webinars
Using different types of webinars to engage your customers, build your brand, and boost sales is a great strategy. Check out these ways your ecommerce site can benefit from webinars:
– You can sell products through webinars. You could invite potential customers to a webinar about how to use XYZ product. In this case, you would wish to demonstrate all the features of the product and explain how it works in detail.
– Webinars are useful for customer service. Many companies conduct webinars where they answer questions about their products or services. It’s a good way to show that they care about their customers and want them to have a positive experience with their brand.
You can also use webinars to generate leads. The more people attend your webinar, the more likely they are to buy from you in the future since they’ve already shown interest in what you have to offer!
Use clear, concise text throughout the site for easy reading
The text on your ecommerce site should be clear and concise so that customers can easily read it. Use short sentences and paragraphs, and avoid using technical jargon or industry-specific terms.
It’s also important to use proper grammar and spelling throughout the site. This will help to create a professional image for your business and instill confidence in potential customers. Consider using a pro grammar and spelling checker to proactively prevent disasters. Grammarly is the industry’s standard and a free trial version is available.
Finally, make sure the text is easy to read by using a font that is not too small or too fancy. Arial or Times New Roman are both good choices.
Offer customer support through multiple channels, including phone, email, and chat
If you want to make your ecommerce site more user friendly, it’s important to offer customer support service through multiple channels. This way, customers can reach out to you if they have any questions or problems.
The most important channels to offer are phone, email, and live chat.
Live Chat is becoming increasingly popular as a means of customer support, as it is quick and easy. Offering chat also shows that you are up-to-date with the latest technology trends.
Email is still a very important channel for customer support, as it is asynchronous, which means customers can reach out to you at any time and don’t have to wait for a response.
Phone support is also important, as it allows customers to speak to a live person. This can be helpful when they need immediate assistance. You can also hire a virtual assistant to help you with customer service.
All of these and other elements of customer support should be announced immediately, in order to accurately calculate the cost of developing a website.
Test your site on different devices to ensure compatibility
What good is a user-friendly site if it’s not compatible with the devices your customers are using?
Make sure to test your site on different devices, including computers, tablets, and smartphones. This will ensure that customers can access your site no matter what device they are using.
Test different browsers so you can be sure that your site looks and functions the way it should on all of them. Google Chrome, Mozilla Firefox, and Safari are all popular browsers that you should test.
Organize your products into easily navigable categories
If you want customers to be able to find the products they’re looking for, it’s important to have a well-organized site.
Organize your products into categories, and then create subcategories as needed. For example, if you sell clothes, you could have categories for men’s clothing, women’s clothing, and children’s clothing.
Make sure the products in each category are clearly labeled and easy to find. Use descriptive names for your categories and subcategories so that customers will know what to expect when they click on them.
Provide excellent mobile shopping experience
In today’s world, it’s important to provide an excellent mobile shopping experience. More and more people are using their smartphones to do their shopping, so you need to make sure your site is optimized for mobile.
This means having a responsive design that automatically adjusts to the size of the screen. It also means simplifying the checkout process so that it can be completed in a few clicks.
Finally, make sure your mobile site is fast and easy to navigate. Customers should be able to find what they’re looking for without any trouble.
By following these tips, you can create a user-friendly ecommerce site that will provide a better shopping experience for your customers. By doing so, you’ll be more likely to convert prospects into paying customers.