Marketing & customer journey at E-commerce Berlin Expo 2026
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Check out marketing and customer journey talks at E-commerce Berlin Expo 2026 and gain unique, actionable insights.
Marketing is something that makes your heart beat faster? Customer journey is a thing that always interests you? Then you’re in a good place! Take a look at the article & see what you can expect at our event.
And if you don’t have tickets for the Expo yet – make sure to register below!
Marketing talks at E-commerce Berlin Expo 2026
Brace yourself for unique marketing insights! Here are examples of presentations on this topic:
Day 1, 11:25
[DE] Swipe right für Umsatz: Affiliate-Marketing als Matching-Maschine
Discover the secrets of affiliate marketing with Marcus Seidel, learn how it becomes a powerful matching machine and what it can do for you.
Speaker: MARCUS SEIDEL, ADCELL | Firstlead • Gründer & CEO
Day 1, 12:05
[DE] Entschlüsselung der neuen Performance-Marketing-Ära: Chancen, Trends und Perspektiven
In his keynote speech, Smarketer Group CDO Jan Honsel will provide insights and outlooks on how advertisers should now position their Guardians of Growth in order to benefit from the opportunities presented by all the changes happening in the marketing world right now.
Speaker: JAN HONSEL, Smarketer Group • Chief Division Officer
Day 1, 12:05
[EN] Douglas’ solution for group-wide holistic business steering – Combining data & experience for an optimized marketing mix
The Douglas group retails beauty across 22 countries, engaging customers at every step of their digital journey. Discover the process behind managing multi-million-euro marketing budgets across Europe, navigating diverse, market-specific challenges simultaneously thanks to this talk.
Speaker: PAUL GEBEL, Douglas • Senior E-Commerce Performance Manager
Day 1, 15:25
[DE] Neue Märkte, klare Struktur: Wie Inkster Paid Social international denkt
In this talk, Inkster will show how paid social campaigns can be successfully scaled across national borders: from market selection, account setups and creative strategies to reporting, testing and team structures. It’s a talk for anyone who wants to think about paid social not only nationally, but strategically internationally.
Speakers: MELVYN WITTWER, Inkster • CEO & Founder & DANIEL SCHRÖDER, Stronger • CEO & Founder
Day 1, 16:05
[DE] Online-only ist tot. Was passiert, wenn du 50.000 € in einen Showroom statt in Ads investierst?
André and his founding team built Mozart Bett from zero to 37.5 million euros in four years – purely online, without investors. Then they did something unexpected: they opened showrooms.
The result? Online sales increased. CAC fell dramatically. Returns dropped massively. Customers paid significantly more per order.
In this keynote, André reveals why online-only models are dying and how physical touchpoints actually make your digital business more profitable – not more expensive.
Speaker: ANDRÉ JONKER, Mozart Bett | Comfort One • Co-Founder & CEO
Day 2, 11:25
[DE] Määägha: 50 Schafe gehen zu Penny – Real-Time-Marketing für Business Impact
In this presentation, Pascal Fiedler will reveal the power of real-time marketing and how it can boost your brand, and accelerate business success at the same time.
Speaker: PASCAL FIEDLER, charles & charlotte • Co-Founder
Day 2, 12:05
[EN] Building Consideration at Scale: OTTO’s Social Media Mid-Funnel Playbook
Attendees will gain practical insights into structuring mid-funnel strategies, aligning stakeholder goals and unlocking the full potential of social media as an integral part of the overall marketing mix. Do you need any more encouragement than that?
Speaker: JANNIKE JUNGCLAUS, OTTO • Senior Online Marketing Manager
Day 2, 13:25
[DE] Wenn niemand Dein Produkt versteht: Mit TikTok Storytelling wachsen & Kunden gewinnen
Products that require a lot of explanation have a fundamental problem in e-commerce: customers won’t buy them without understanding their benefits. TikTok offers unexpected opportunities here: brands can use creative storytelling to reduce complexity, create proximity and tap into new customer groups. Come to this talk and see how to do it!
Speakers: NELE MARIE OTT, BARFER’S • Creative Strategist & MIA-MALAIKA LANGE, BARFER’S • Head of Marketing
Day 2, 14:45
[EN] Brand Engagement: How Flix diversifies its marketing mix through football, art, and festivals
Find out how Flix diversifies its marketing tools & possibilities to achieve brand engagement.
Speaker: ALEXANDER SCHLÜTER, Flix • VP Marketing & Customer Product
Of course it’s only a tiny portion of what we really have in store for you when it comes to this topic! You can search for more marketing related talks in our agenda here.
Customer journey presentations at our Expo
The customer journey is a topic that never grows old. See what you can expect at our event when it comes to tackling it:
Day 1, 10:45
[DE] E-Grocery 2026 and Beyond: Trends, Herausforderungen und was Kunden wirklich wollen
The presentation will provide facts, figures and trends – and discuss what retailers really need to consider now and how to get customers to place orders despite the crisis mood of recent years, challenges brought by new players and AI.
Speaker: PROF. DR. MATTHIAS SCHU, Prof. Dr. Matthias Schu I retail I ecommerce I internationalization strategy • Industry Advisor
Day 1, 10:45
[EN] NFL, DFB, Formula 1… and 900 more: How to delight fans with product, story, agility
How to satisfy your customers thanks to product, good storytelling and agility? Come to this talk and find out!
Speaker: DR. ARMAND FARSI, Fanatics • General Manager Germany
Day 1, 16:45
[DE] Die Bedeutung physischer Stores in einer digital geprägten Welt: Dein nächster Wachstumstreiber ist keine weitere Ad
In this presentation, you will learn why physical stores are becoming the next big growth driver for e-commerce and D2C brands – not in the traditional sense of brick-and-mortar retail, but as immersive brand experience platforms. From pop-up stores to permanent experience centres: we show how offline touchpoints can help reduce acquisition costs, build trust, strengthen community and achieve a measurable impact on the online channel.
Speaker: PATRIC BÖKEMEYER, Kapten & Son • COO
Day 2, 12:45
[EN] From Listening to Acting: Decoding Customer Feedback to Outperform the Market
85% of companies think they deliver a great customer experience – only 8% of customers agree. Is your business living a lie? Most companies are stuck in ‘The Data Trap,’ treating feedback as a dead metric, not a map to untapped growth. It’s time to stop checking the box and start treating your customers’ voices as your biggest competitive advantage. Find out how in this presentation.
Speaker: DAVID RISSMANN, flaconi • Head of Strategy & Chief of Staff
See our agenda for more talks related to customer experience, the customer journey, and building a community around your brand.
Ready to go and listen to these inspiring talks? If so, you know what to do!
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