At the last E-commerce Germany Awards, Voyado took home first prize in the Best Omnichannel and Integrations Solution category with their innovative Voyado Customer Experience Platform. Curious about their winning strategy, we caught up with the team behind Voyado to find out what makes their platform stand out – and what’s next for this innovative brand.
Voyado started with a simple yet powerful goal: to bridge the gap between fragmented customer data and growing customer expectations. According to Voyado, their business was created out of a clear market need:
“We saw a growing disconnect between fragmented data, impersonal experiences, and rising customer expectations. We asked ourselves, what if we could unify customer data, product data, and engagement tools into one platform that marketers actually enjoy using?”, said Stefan Westman, Head of Marketing & Communications at Voyado.
From its humble beginnings as a marketing automation tool, Voyado has evolved dramatically into the comprehensive Voyado Customer Experience Platform. This growth has been closely guided by user feedback, transforming the way retailers deliver personalized experiences across channels.
How Voyado Customer Experience Platform makes a difference
Voyado focuses exclusively on retail and e-commerce sectors like fashion, beauty, sports, and consumer electronics. Yet, they assured us their Voyado Customer Experience Platform is flexible enough for any retail brand wanting a unified customer experience.
“With deep customer insights, real-time data, and automation at their fingertips, brands can engage smarter, sell more, and build long-lasting loyalty”, Stefan Westman, Head of Marketing & Communications at Voyado explained to us.
We asked Voyado’s team about what it’s like to implement their solution. They described the process as collaborative and user-focused, starting with discovery and seamlessly moving through integration, training, and continuous support. Voyado emphasized that they don’t disappear after launch; instead, they stay actively involved to ensure sustained success.
In our conversation, Voyado’s representatives also highlighted three major advantages of their Voyado Customer Experience Platform: true omnichannel integration, ease of use designed specifically for marketers, and features uniquely crafted for retail needs. These elements help Voyado stand apart from competitors and have been crucial to their success.
Voyado’s future plans
Looking ahead, Voyado remains strongly committed to continuous innovation. Their future roadmap emphasizes deepening the use of AI technologies to enhance personalization and predictive insights further. Voyado plans to expand their integrations with key commerce systems, ensuring even more seamless experiences for their customers.
We found out that the team is particularly excited about launching Retail Media, a groundbreaking initiative that will empower retailers to become publishers, enabling them to monetize their digital spaces by delivering curated, engaging content to their audience. This innovative approach is set to help retailers significantly influence consumer behavior and drive greater sales.
What industry trends does Voyado see?
We also asked Voyado’s team about emerging trends shaping the retail and e-commerce sectors. They provided detailed insights into several critical developments:
- First-party data & consent-driven marketing: With increasing privacy regulations and the gradual elimination of third-party cookies, retailers are shifting focus towards gathering, managing, and activating first-party data more strategically and ethically.
- AI and hyper-personalization at scale: Artificial intelligence will increasingly become integral to daily marketing tasks, allowing marketers to deliver hyper-personalized experiences with relevant content, recommendations, and promotions in real-time.
- Loyalty reimagined: Voyado predicts a significant evolution in loyalty programs, moving beyond traditional points-based models towards emotionally engaging, personalized, and experiential offerings.
- Seamless omnichannel journeys: Today’s consumers expect consistent experiences across online, in-store, and mobile interactions. Retailers will increasingly rely on advanced technology platforms like Voyado’s to unify these customer journeys seamlessly.
Winning at the E-commerce Germany Awards
Last but not least, we asked Voyado’s team about their participation in our E-commerce Germany Awards 2025. They told us that the motivation to take part in the competition was the possibility to showcase their real-world impact on retail brands. Winning first prize was a moment of immense pride and validation for their team, clearly recognizing the tangible benefits and innovation their platform brings to customers.
“Winning in the Best Omnichannel and Integrations Solution category was a huge honor—and a testament to the power of our platform and the success of our customers as we are challengers to the existing solutions in the DACH market”, said Stefan Westman, Head of Marketing & Communications at Voyado.
The event itself served as a vibrant hub of industry innovation, providing unparalleled networking opportunities. The Voyado team appreciated engaging directly with peers, exchanging insights, and witnessing firsthand the exciting advancements shaping the retail tech landscape in Germany.
When asked for their advice to future participants, Voyado emphasized the importance of clear communication, impactful storytelling, and showcasing real innovation – crucial elements highly valued by the judges.
Looking ahead
Voyado enthusiastically confirmed they’ll participate in the E-commerce Germany Awards again next year, perhaps expanding into other award categories due to their continually broadening product offerings.
What about you? Are you interested in our e-commerce contest?
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