Interviews

The Future of Social Commerce: Insights from Jörg Heinemann from Otto

In this episode of the EGN podcast, Jörg Heinemann, Innovation Evangelist at Otto, talked to us about several core components of a successful live shopping feed and the future of social commerce. Want to know more before watching? Scroll down and read!

We started our talk by discussing the transformative potential of live shopping and social commerce, highlighting their ability to address current e-commerce challenges by creating a more engaging and interactive customer experience.

Later our guest underscored the importance of authenticity in live shopping. We agreed that having hosts who genuinely understand the products and can interact sincerely with the audience is crucial. This authenticity, combined with the ability to inspire and engage viewers, creates a compelling shopping experience. The interactive nature of live shopping allows customers to ask questions and receive immediate responses, which enhances the overall experience. Furthermore, providing valuable advice and fostering a sense of community among viewers significantly boosts engagement and satisfaction.

Trends Ahead

Then our interview took a different turn and we started talking about future trends. Looking ahead, JörgHeinemann envisions an exciting future for social commerce. He anticipates the expansion and integration of live shopping into more platforms, coupled with the potential for immersive technologies such as Apple’s Vision Pro to revolutionize e-commerce. 

In his opinion, AI is expected to play a significant role in enhancing user experiences, from providing chat support during live shows to offering personalized shopping assistants. The rise of immersive shopping experiences using augmented reality (AR) and virtual reality (VR) will make it easier for consumers to visualize products in their environments, thereby reducing the need for returns and enhancing customer satisfaction.

Our guest made many more interesting points and also gave some advice to the businesses looking to capitalize on these trends. But to find out about it, we strongly recommend you to watch the full talk below. We’re sure you won’t regret it!

Can’t watch? No problem. It is also available on Spotify and Apple Podcast.

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