We’ve all seen the potential of augmented reality (AR) technology in e-commerce. Whether it’s Facebook’s AR filters or Ikea’s Place app, there are endless possibilities…

Social commerce is not a buzzword any longer. Brands are trying to make the most of it and if they do not invest in it…

Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier.…

When it comes to the future of social commerce, the metaverse is hard to avoid. After all, there could be a sales channel here in…

Shoppable videos have become an important tool in the marketing mix, as a successful campaign immediately increases sales. However, not everyone is sure whether offers…

According to all forecasts, social commerce turnover will multiply by 2025, even if the figures are sometimes $1.2 trillion (Accenture) and sometimes $2.2 trillion (Statista).…

In eCommerce, staying ahead means keeping a keen eye on key performance indicators (KPIs). This year, understanding and optimizing these metrics is more crucial than…

In today’s digital world, businesses face many challenges that can impact their success. From cyber threats to scalability issues, it’s more important than ever for…

Within the vast landscape of ecommerce, push notifications function as gentle nudges towards engagement. They’re bite-sized messages popping up on user’s devices, serving as an…