Consumption trends in Germany 2025
Discover 2025 consumption trends in Germany, exploring consumer behaviors, financial constraints, and sustainable purchasing decisions from the latest European consumer study.
Latest articles
One-click cancellation for online purchases
EU plans one-click contract cancellations to protect online shoppers and ensure consumer-friendly digital services.
How to enter the German e-commerce market: A starter guide for international brands
Ready to dive into the German e-commerce scene? Check out our starter guide packed with tips for international brands looking to make their mark!
Best small business opportunities in Germany: Online & offline
Dive into Germany’s top small business opportunities! From online startups to local shops, explore ideas that can turn your passion into profit.
German retailers show little interest in influencer marketing
Most German retailers are hesitant to embrace influencer marketing despite social commerce growth. Learn why influencer collaborations remain rare in German retail.
E-commerce in Germany 2025: Online retail growth returns amid shifting consumer trends
Online retail in Germany returns to growth in 2025. Discover key trends in sales, AI usage, and market shifts driving e-commerce forward.
How Refurbed and Back Market compete for the future of consumer electronics eCommerce
Refurbed and Back Market are reshaping the consumer electronics market with rapid growth in refurbished tech. Explore ECDB’s latest insights to see how these two rivals are redefining value in eCommerce. (Ad)
European e-commerce overview: United Kingdom
What does the UK e-commerce market look like in 2024? What are its characteristics? This and much more in this article.
Top social media strategies in DACH: What actually works in 2025
Learn the top social media strategies for the DACH region in 2025. What truly works to elevate your brand and engage your audience effectively?
The decline of third-party cookies and its impact on digital advertising
Learn how the decline of third-party cookies is reshaping digital advertising and why first-party data is now essential for marketers.
Small online shops in the DACH region are struggling despite e-commerce growth
E-commerce in the DACH region is growing, but small online shops face falling sales, declining traffic, and intense competition. Learn why and what it means.
Top beauty brands in the DACH region
The DACH region is renowned for its dynamic and diverse beauty and skincare market. It combines international giants with respected local favorites. Let’s read about its top beauty brands.