Category: Industry catalogues

Marketing is more complicated than ever before, and technology is evolving at a rapid pace. But still, the best brands understand their customers and how to engage and delight them. Our report today examines the metaverse, how we already live in it, and our predictions for how immersive experiences will evolve along with other key technological advances.  So, stay with us to learn the most important data, or read the…

Over the past few years – especially in the last year – we have encountered many news stories and promises of technology making life easier. It seems that this promised world is increasingly connected to us because of the advances made, new innovations, and fortunes spent on developing new technologies.   In the modern world, technology and media play a key role in bringing about change. So what is the state…

Culture and technology fundamentally alter how people live, work, and play – and, most importantly for CPG brands, how we satisfy basic and aspirational needs.  So what will the future of the CPG industry look like, and what does it mean for CPG companies? We’ll talk about that in a moment. And if you would like to read the whole report from Accenture, click here. New Era of Innovation Consumer…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…

Video has entered a brand new era. The significant increase in video consumption and production that began in 2020 continued in 2021. As a result, businesses should view video as a critical part of a successful marketing strategy. Today we will show you some data about the state of video in 2022. Stay with us and check out the whole report here. Strategy The use of video is a critical…

While it seemed that we were slowly putting the pandemic behind us after more than two years, we all faced a major crisis – Russia’s attack on Ukraine. There is a reason we talk about this, as it also affected European e-commerce. In today’s article, we will give you the highlights of e-commerce in Europe in 2022. We also encourage you to read the entire report from Ecommerce Europe. Europe…

In a recent study, Sana Commerce has uncovered major failures in the integration of B2B e-commerce platforms. DACH managing director Melanie Volkmann explains how companies should proceed instead. Choosing the right e-commerce platform The selection of the right e-commerce platform should be well-considered, as it contributes decisively to a company’s success. In the B2B sector, however, IT specialists of all people are often not really involved. This leads to bad…

Do you know what the e-commerce market in India looks like? Or what are the top growth drivers, trends, and strategies for this country? If not, it’s a good thing you’ve come to us because today, we’re going to give you the highlights from the IBEF report about e-commerce in India. Let’s go! Indian E-commerce Overview But for starters, some data. E-commerce in India will reach US$ 99 billion by…

Have you ever wondered what retail expectations were for 2022? If not, today we present a report from Adyen. It’s a comprehensive guide to global and local trends affecting companies around the world. Ten thousand retailers from 23 countries were surveyed and asked about their plans, fears, hopes, strategies, and investments for 2022. Let’s see the results! Digital transformation and aspirations Companies around the world are investing in digital technologies…

AI (artificial intelligence) is a multidisciplinary field of science and engineering aimed at creating intelligent machines. As our world becomes increasingly digital and data-driven, it may be a force multiplier for technological progress. This is because we can find products of intelligence everywhere, whether in a culture or consumer products. This time, we provide you with a report about the State of AI. If you want to read it whole,…

Despite the increasing importance of marketplaces for sales, a company’s own online stores remain an important pillar of e-commerce for several reasons. On one hand, they serve as a very personal figurehead, and on the other hand, less profit has to be handed over to third-party providers. The E-Commerce Berlin Expo (EBE) and GFM Nachrichten have therefore taken a closer look at which platforms for setting up an online store…

How can entrepreneurs respond in the face of ongoing challenges and opportunities, such as social commerce? Square with Wakefield Research has surveyed 1,000 customers, 1,500 restaurant owners, and 1,500 beauty industry professionals to build the Future of Commerce reports for 2022. Prepare for many stats and learn more with us, or read the report here. Community Local businesses are increasingly appreciated across industries. Companies can use this fact in the…