Abandoned Cart Recovery: 9 Steps

Abandoned carts are the bane of any online retailer. Every time someone fills up their cart and then leaves without making a purchase, you lose potential revenue.

In fact, according to a study by the Baymard Institute, the average cart abandonment rate is a whopping 69.57%. That means that almost 7 out of every 10 people who put items in their cart won’t complete their purchase.

1. Send a Cart Abandonment Email

Email marketing is one of the best ways to recover an abandoned cart. You can send a cart abandonment email to the customer who left their cart behind to remind them of what they were interested in and encourage them to complete their purchase.

You can use email marketing software to create an automated workflow that sends a cart abandonment email to customers who leave items in their cart. This makes it easy to stay on top of any abandoned carts and increase your chances of recovering those sales.

In your email, make sure to include a picture of the product and a link to the product page. You can also include a discount code or offer to sweeten the deal and encourage the customer to complete their purchase.

2. Use Push Notifications to Recover Abandoned Carts

Push notifications are a great way to recover abandoned carts because they allow you to reach your customers quickly and easily, no matter where they are.

You can use push notifications to send a message to customers who have abandoned their carts, reminding them to come back and complete their purchase. You can also use push notifications to offer customers a discount on their purchase if they come back and complete their order.

Push notifications are a quick and easy way to recover abandoned carts, and they can be a very effective tool for increasing your ecommerce sales.

3. Use Exit-Intent Popups

If you’re not sure what exit-intent popups are, you’ve probably seen them before. They’re the popups that appear on a website when a user is about to leave. They’re a great way to capture the attention of users who are about to abandon your website.

You can use exit-intent popups to offer a discount or other incentive to users who are about to abandon their cart. This can be a great way to recover sales and increase your conversion and retention rate.

Just be sure to use exit-intent popups sparingly. If you use them too often, they can become annoying and may even drive users away from your website.

4. Retargeting Ads

Retargeting is a popular form of advertising where you target your ads to people who have already interacted with your website.

In this case, you can use retargeting to show ads to people who have abandoned their carts. This is a great way to remind them of the products they were interested in and encourage them to make a purchase. Since Instagram is the most widely used social media platform today, you can use an AI Instagram ad copy generator to create a persuasive ad copy with a compelling call-to-action (CTA) to nudge the customer to purchase the product.

You can use retargeting ads on social media, display ads, instream and outstream video ads and more. Just make sure you’re targeting the right people with the right message.

5. Use a Live Chat

A live chat can be a great way to engage with potential customers who may have questions about your products or services. In addition, it can also be a great way to reach out to customers who have abandoned their carts.

With a live chat, you can engage with customers in real-time and answer any questions they may have. You can also use a live chat to send a quick message to customers who have abandoned their carts and remind them to complete their purchase.

If you don’t have the resources to staff a live chat 24/7, you can also use a chatbot to automatically engage with customers and answer their questions.

6. Offer a Discount

One of the most popular reasons for cart abandonment is that people are simply browsing and not yet ready to make a purchase. However, another common reason is that the product is too expensive.

To help encourage these potential customers to complete their purchase, you can send them an email with a discount code. This can help you recover sales that might have been lost due to the price.

Pro Tip: You can use a dynamic coupon in your email to offer a unique discount to each customer. This can help you personalize the offer and make it more likely that they’ll use it.

7. Ask for Feedback

You need to know why people are abandoning their carts. The best way to find out is to ask them.

Send an email to people who have abandoned their carts and ask them to take a brief survey. You can use a tool like Zonka Feedback, SurveyMonkey to create and send your survey.

You can also get feedback by adding a comments section to your abandoned cart emails. Ask people to tell you why they didn’t complete their purchase and then use that information to improve your emails and your checkout process.

By asking for feedback, you can get valuable insights that will help you reduce cart abandonment in the future.

8. Use Social Proof

Social proof is a powerful tool you can use to build trust with your potential customers and encourage them to complete their purchases.

There are a few different ways you can use social proof in your abandoned cart emails. For example, you could include reviews or testimonials from other customers who have purchased the product in the past.

You could also include a section in your email that shows how many other people have added the same product to their carts recently. This can create a sense of urgency and encourage the recipient to complete their purchase.

Finally, you could include a section in your email that shows how many other people have completed their purchases recently. This can help to build trust with the recipient and encourage them to complete their purchase.

9. Optimize the Checkout Process

The checkout process is one of the most common places for customers to abandon their carts. That’s because if the checkout process is too complicated or time-consuming, customers are more likely to leave the site and look for another place to make their purchase.

To optimize the checkout process, make sure you’re only asking for the information you need. The more fields a customer has to fill out, the less likely they are to complete their purchase. Only ask for the essential information and save things like creating an account for after they’ve completed their purchase.

You should also make sure your website is mobile-friendly. With more and more people shopping on their phones, it’s important that your checkout process is easy to use on mobile devices.


To sum up, the point is that it is always better to prevent than to cure. That’s why you should try to implement the best practices from the list and reduce the number of abandoned carts in your store.