Author: Editorial Team

Running smoothly: with plentymarkets, the shoe manufacturer JOSEF SEIBEL has successfully gone digital. Today, the company earns up to 15 percent of its revenue with e-commerce – and enjoys continuous growth. Read our success story to discover attractive solutions for D2C sales. Do you want to learn even more and discuss e-commerce as a whole? Then visit plentymarkets at the E-Commerce Berlin Expo, booth D3.3, and don’t miss our talk…

So you have taken on the DACH market and succeeded. What is next? For many brands, European expansion is the next key step in their growth. The EU is an ideal place to scale your brand internationally, as the single market and customs union make moving goods much simpler than across other country borders. However, there are many key operational decisions that can shape the way you expand and grow…

E-commerce is the fastest-growing industry we’ve ever encountered. According to the latest research, in 2023, e-commerce sales are expected to surpass one-fifth of global retail. It’s more than certain that these numbers will go up significantly in the nearest future. The market is growing and so does competition among retailers. Therefore, more and more retailers seek effective solutions that will allow them to develop their businesses and beat the competition.…

The exponential growth of the e-commerce market has made cybersecurity a priority for businesses worldwide. Data from Juniper Research suggests that by 2023, online fraud will result in global losses of $48 billion, with Europe particularly vulnerable to cyberattacks. This was highlighted by the events of 2022, which prompted companies to prioritize their cybersecurity measures. The Ukrainian experience provides a valuable lesson for companies looking to protect their e-commerce business…

2023 has just started – time for new beginnings. What do your customers expect from your online shop? And what should your business consider improving when it comes to international deliveries this year? These questions will be answered in this article.  How to meet delivery expectations by the customers in 2023 One of the toughest challenges for online businesses is to meet the customers’ delivery expectations. Whereas shipping costs are…

The e-commerce landscape is a cutthroat and ever-changing beast. On top of that, customer behavior changes with every new trend that pops up. The job of retailers, big or small, is to keep up and meet customer expectations as they come. Right now, German customers are showing interest in shopping via e-commerce websites, social media, price comparison sites, and marketplaces. Are your products available on these platforms? If your answer…

In today’s digital age, ecommerce has become an essential part of the business world. With the rise of online shopping, businesses are increasingly turning to ecommerce platforms to sell their products and services. But, as the competition in the ecommerce market is fierce, it’s important for businesses to stay ahead of the curve and adapt to the latest trends and technologies. Businesses have to act fast and adapt to the…

The business-to-business sector has been seen as playing catch-up almost from the moment that Jeff Bezos started selling books online out of his parents’ garage. As Amazon and eBay reinvented retail by rolling out one technological innovation after another, the pressure grew on B2B to get its act together and start selling online. The sector was caricatured as set in its ways, hopelessly “analogue” in its cultural instincts, and fatally…

E-commerce marketing and sales strategies traditionally rely on inbound traffic. Sometimes this can feel like a frustrating waiting game. First, you generate traffic and then hope these website visitors will make a purchase. But it doesn’t have to be that way. To increase your e-commerce conversion rate, you need to engage with your website visitors while they are on your website. Here are four strategies to activate your website visitors…

The first touchpoint in the delivery of goods to recipients is your packaging, which represents your company and your brand from the very first moment. The customer also associates the quality of the contents with it. In addition to product protection and advertising effectiveness, the right e-commerce packaging also gives you the opportunity to provide your customers with an unforgettable unboxing experience. After all, rarely is a customer more receptive…

Globally, 82% of consumers now say they use two or more digital touchpoints during their journey. While this is good news for online brands and retailers, the number of e-commerce sellers is also up — and it’s getting pretty crowded.  Perhaps you’ve noticed an increase in channel competition in recent months. On Amazon alone, more than 1.9 million active sellers are vying for consumer attention.  Is there any hope of…