Author: Editorial Team

Interviews
TikTok for Brands: Insights from a TikTok Expert
In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…
Events
Lifestyle & Sustainability for Increased Fan Revenue? FanCommerce Forum is Back
On the occasion of the Merchandising Fair Hamburg, the 2nd FanCommerce Forum will take place on November 15th and 16th. The congress is aimed at decision-makers in the merchandising and licensing industry. Sustainability in merchandising, data for revenue enhancement, and artificial intelligence in e-commerce are some of the numerous topics that over 30 speakers will present. Representatives from FC St. Gallen, Wacken Open Air, Union Berlin, and Data Talks are…
Trends
How to choose a perfect e-commerce platform in DACH?
Did you know that e-commerce users in Germany are expected to hit 69.7 million by 2027? Small and medium businesses (SMBs) with online stores are projected to earn a revenue of USD 108.80 billion in 2023. Pretty impressive, right? If you aren’t using e-commerce platforms, it’s time to get in on the action. Whether you are starting an online business in Germany from scratch or want to expand your digital…
Trends
Fulfillment in the Czech Republic as a tool for expansion into Eastern and Central Europe
In today’s dynamic world of e-commerce, the concept of fulfillment is becoming increasingly important as a key tool for expansion into Eastern and Central Europe. The location of the fulfillment warehouse plays an important role in successful expansion. According to surveys, the Czech Republic is a strategic choice, which is not in vain referred to as the heart of Europe. 1. Strategic geographic location: The Czech Republic is strategically located…
Events
Seamless Europe 2023: Unveiling the Future of Fintech and E-commerce in the Heart of Berlin
The Seamless global series is set to launch its third international, Seamless Europe, live from Berlin. The Seamless global series is proud to announce the launch of its enormously successful fintech and e-commerce international event series, Seamless Europe, live from Berlin. Europe has been at the heart of the fintech and digital commerce revolution over the past 2 decades. Technological innovation, evolving consumer expectations, and a regulatory environment that favours…
Interviews
The Power of Print in E-commerce: Breaking Digital Barriers for 100% Delivery and 901% ROI
In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…
Expo and Awards
Empower the Stage: Your Vote, Your Voice in the Call for Papers 2023
The annual Call for Papers for the E-commerce Berlin Expo 2023 is thrilled to announce the opening of its public voting stage. Now you have the power to shape the event! Cast your vote here Why Your Vote Matters Your voice has the power to influence the event’s agenda, speaker line-up, and how the event will look. With an impressive range of topics ranging from e-logistics to international expansion, your vote…
Industry catalogues Trends
12+ leading marketplaces in Europe
In the previous part, we have listed the leading marketplaces in North America. Now it’s time for some facts and figures on marketplaces that dominate the European e-commerce landscape. The European e-commerce market continues to exhibit robust growth and resilience. With so many online marketplaces, the region’s e-commerce revenue is projected to reach 1 trillion dollars relatively soon. This marks a significant recovery and expansion from previous years, driven by…
Trends
6 tips to nail your Black Friday 2023 pricing strategy 
Maximizing success during the frenzy of Black Friday requires more than just slashing prices—it demands a carefully crafted pricing strategy. In order to outshine the competition and maximize shoppers, retailers must navigate a landscape of discounts, promotions, and consumer expectations.  With the retail battleground set to heat up once again, this article highlights six key tips to master your Black Friday pricing strategy. From setting clear objectives to wielding the…