When we opened entries for the last E-commerce Germany Awards, we expected impressive solutions from across the industry but minubo’s entry stood out from the start. A first-time participant, minubo clinched 1st place in the Best Analytics & BI Solution category, thanks to their all-in-one business intelligence suite designed specifically for the complexities of e-commerce.
We sat down with minubo’s CEO, Andreas Fischer, to understand what sets their solution apart, how it helps businesses tackle modern e-commerce challenges, and what winning this award means for them.
Meet minubo: Experts in e-commerce intelligence
During our conversation it was made clear that minubo isn’t just another BI provider. With over a decade of hands-on experience in e-commerce and data analytics, the team behind minubo has created something uniquely tailored for retailers and brands.
“At minubo, we’ve brought together a team of true e-commerce experts who understand the specific data needs of this industry,” Andreas Fischer, CEO of minubo told us. “Our minubo Suite goes beyond standard BI tools – it’s a comprehensive, all-in-one solution that unifies data across all systems and channels.”
With a focus on real-time transparency and AI-based insights, minubo helps businesses optimize profitability at every level, from products and campaigns to channels and customers.
Their award-winning solution: minubo Suite
minubo entered the competition with its flagship solution, the minubo Suite, a BI platform engineered specifically for e-commerce’s fast-moving, data-heavy environment. Despite it being their debut appearance at the awards, the solution impressed both the jury and voters, earning the top spot.
“This was our first time applying, and winning right away was something special,” added Andreas Fischer, CEO of minubo.
Who can benefit most from this solution?
We couldn’t help asking about crucial things for solutions – benefits for its users. In case of the minubo Suite, we found out that there are in fact significant:
“Our tool is ideal for e-commerce retailers and brands with €10–200 million in revenue,” Andreas Fischer explained. “Especially those selling across multiple channels and dealing with high data complexity.”
Imagine having a live profit and loss statement that can be broken down by product, campaign, or customer segment. That’s exactly what minubo delivers. By giving businesses full visibility into what’s working (and what’s not), the solution empowers them to make truly data-driven decisions.
“Retail is detail,” said Andreas Fischer. “We ensure our users always know where they’re making or losing money – and why.”
Fast onboarding, real results
One of the standout features of minubo is how quickly businesses can get started. Integration of all relevant data sources, including validation and onboarding, takes just two to six weeks. From there, reports and dashboards are ready to go.
The company also offers hands-on support through their Success Team, ensuring users can act on their insights right away. But that’s not all they have in store. During our talk we asked what sets minubo apart from its competitors. This list of critical advantages was the answer:
- Full transparency for maximum profitability
Custom dashboards show how products perform across channels, helping businesses quickly increase profitability and ROI. - Breaking down silos with AI-driven insights
Designed specifically for e-commerce, minubo ends data silos and generates actionable AI insights that fuel cross-team collaboration and growth. - Instant reporting with ongoing support. Say goodbye to Excel chaos. With minubo, teams get smart, shareable insights at the push of a button plus long-term strategic guidance.
What’s next for minubo?
Looking ahead, minubo is investing in enhancing its AI capabilities, improving how insights are delivered, and refining pricing and tracking features for even more detailed analysis.
The mission remains clear: wanting to support retailers and brands during challenging times that we’re all going through right now as only those who know their numbers precisely can help them operate profitably.
Why minubo entered E-commerce Germany Awards
Last but not least we had to ask the most important question: Why did minubo decide to participate in the last E-commerce Germany Awards? And we were happy to hear that our reputation precedes us:
“It was based on the strong recommendation from our network – and it turned out to be absolutely the right decision.” shared Andreas Fischer, minubo’s CEO.
We also couldn’t omit talking about highlights of the E-commerce Germany Awards gala. Our interviewee told us what was most unforgettable for minubo besides winning:
“The incredible atmosphere at the award gala. We had an amazing night with partners like Descartes, Odoscope, 7Learnings, PlentyONE, and TrustedShops.” said Andreas Fischer.
And yes, we also found out that they’re already planning to return next year!
What about you? Are you ready to participate in our next contest?
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