Calling all e-commerce professionals – the E-Commerce Berlin Expo is back and it’s better than ever! Not only will you have the opportunity to learn from some of the most successful players in the industry, but you’ll also get to rub elbows with CEOs and entrepreneurs alike.
This is your chance to level-up. We’ve got the experience, recognition and the network to curate the best agenda for E-commerce Berlin Expo 2023 on February 23rd. Join us for top-notch exhibitors, exchanges of knowledge and insights.
Make sure you don’t miss it – discover the detailed schedule on our website today!
This is just a part of our All-Star roster:
Merchandising e-com at Borussia Dortmund – an unvarnished insight | Kerstin Zerbe Managing Director BVB Merchandising Borussia Dortmund
Are you passionate about football and e-commerce? If so, you won’t want to miss this presentation. Kerstin Zerbe will provide a unique look into the world of Merchandising e-com at Borussia Dortmund and share the challenges they have faced in growing their e-com store. From purchasing, licensing, selling, and operating their own stores, BVB’s online presence has become one of their most important sales channels.
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Mercedes-Benz Online Vehicle Sales: Luxury Omni-Channel Experience | Olga Spaet eCommerce Lead Region Overseas Mercedes-Benz Cars @ Mercedes-Benz
Not only has she been selected as a juror for the prestigious E-commerce Germany Awards, which recognizes excellence and innovation in digital retail, but she also has a unique perspective on luxury vehicle sales. Experience the difference that true luxury makes through Olga’s insights into Mercedes-Benz’s omni-channel approach to online vehicle sales. Tune in to get an inside view on how this company offers a truly upmarket approach to digital shopping.
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Merchandising as a Service – a new way for your e-commerce business in sports | Jens Brämer Managing Director @ Eventim Sports
Merchandising business used to be an agency business in the past and still often is. Individual requirements of fan focused managers in professional sports clubs rule the development of online shops for their fan equipment. Join Jens Brämer to hear about the positive effects to efficiency and business of SaaS models. “The Merchandising as a Service approach will reduce costs and save capacities in the organizations massively” – he says!
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Meta meets the future – Stepping into the Metaverse | Volker Harbrecht Head of eCommerce Disruptors @ Meta
Have you always been curious to understand the complexities of a Metaverse? Well, you’re in luck! Volker from Meta is here to provide you an insightful look into the endless possibilities of the virtual world. And if you’re looking for a unique experience that integrates virtual with reality, then look no further than The Creators of the Metaverse Fest (#COTMFEST23). Part of the E-Commerce Berlin Expo in 2023 that will start right after Volker’s introduction to the Metaverse.
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Key Success Factors For Introducing a Marketplace | Alisa Mattes Team Lead Marketplace @ Home24 & Sabrina Wolff Business Consultant @ Mirakl
There’s nothing quite like experiencing Home24 first-hand – if you’ve somehow never associated it with online shopping before, then now is the time to make that change! Don’t miss out on this one-of-a-kind educational opportunity to learn more about marketplaces from our knowledgeable professionals – check out Home24’s presentation during the EBE 2023.
We do it our way! Clinton Commerce with CAMP DAVID | Yaw Owusu-Afram Director of E-Commerce @ Clinton Commerce
Camp David, Clinton, and the German IT system: these three elements have become united in an extraordinary adventure brought to life by a charismatic speaker. For over 10 years, Clinton has been absent from the limelight, but now he is making an eagerly anticipated return with a wild tale detailing how resourceful German countrymen created their own IT system. Eager to learn more? Then head to this presentation and hear this captivating story firsthand.
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Impact, growth, and profit in the food industry: the right balance as a scale-up in an international expansion | Alexander Holzknecht Chief Commercial Officer @ Motatos
Motatos has done an incredible job in balancing all these aspects when it comes to expanding their reach into the international food industry. Come and listen to their story!
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How good buying advice works – COMPUTER BILD’s take on value-added journalism and content commerce | Christian Wolf Managing Director @ COMPUTER BILD
Christian Wolf, Managing Director at COMPUTER BILD, is here to unveil the successful formula behind their value-added journalism and content commerce. With his presentation, you can get an in-depth look into how good buying advice works – so don’t miss this unique opportunity!
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How the sex toy brand AMORELIE empowers employees with OKRs to create sexually fulfilled humans everywhere | Marcel Bogumil Commercial Director @ Amorelie & Noreen Reiter Head of Strategic Business Development @ EQOM
At Amorelle, they understand that success requires modern teams to work quickly and efficiently in a changing environment which is why they offer their employees the effective OKR framework. This gives them the ability to focus on what matters most, create clear lines of communication amongst their teams, increase collaboration and foster engaged workforces pushing for progress! Get an inside view on how this is accomplished and more by tuning into their presentation – you won’t regret it!
Establishing a sustainable content marketing approach that will last for years | Peter Hartmann Digital Marketing Manager @ Henkel AG & Co. KGaA & Matthäus Michalik Mitgründer & Geschäftsführer @ Claneo GmbH
Get ready for a one-of-a-kind presentation when Matthäus and Peter, known to always deliver top-caliber expertise at various events., take center stage. This dynamic duo hails from global companies Henkel and Claneo, making them the perfect pair to discuss a surefire way to develop an approach that will take your marketing forward for years to come.
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A dog’s tale – exploring the D2C subscription model and marketing learnings from tails.com | Emmanuelle Buchs Senior Partnerships and Affiliates Manager @ tails.com & Mareike Hoeft Affiliates & Partnership Executive @ tails.com
When it comes to finding new and creative ways to give the best care and attention possible, the direct-to-consumer (D2C) subscription model has become a business life raft for many pet entrepreneurs. But what makes this proposition so effective? Tails.com recently shared their story at a presentation – one that revealed important insights into the model as well as key digital marketing strategies necessary to make it successful – so don’t miss out!
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How Tools & AI will change your Marketing forever | Norman Nielsen VP of Growth @ Omio
With AI already revolutionizing almost every business field, it’s no surprise that marketers are re-strategizing how they operate in order to maximize their reach. So come and watch this presentation – because together we’ll take a look at how these new tools and advancements continue to shape the world of marketing into something extraordinary.
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How we are creating the most inspiring online shopping experience for musicians | Jöran Eitel Managing Director & Ralph Cibis Culture Lead – Thomann.io
Rather than focusing only on the obvious products, they are devising an ecommerce solution that looks beyond what is commonplace in the musical realm. Their presentation gives an inside look into the clever strategies they have employed to create an immersive experience that is sure to leave visitors with a renewed desire to shop for music-related items. Tune in for an amusing yet professional discussion about how Thomann.io is shaping the future of musician shopping!
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Buy now from anywhere – How smart localization IS helping online retailers successfully adjust their global content strategies to meet fast-changing global buyer trends | David Ruane Digital Content and Partnership Manager @ XTM & Alex Katsambas Senior Head of Localisation Services @ Farfetch
Many online retailers are quickly learning that clever localization is their best bet when trying to meet ever-changing global buyer trends. This presentation (one of our hot topics from Call for Papers) offers an in-depth look at how some of the biggest retailers are doing just that – offering insights on how you, too, can leverage this concept to take advantage of these new opportunities.
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Let’s meet in Berlin!
Choosing only a few presentations to bring closer to you isn’t easy, but we believe that these are the ones you definitely don’t want to miss. So join us in Berlin for this one-of-a-kind event! Learn from industry leaders, explore new technologies and gain insights into what’s next – see you soon!
