Big names bring big ideas, and E-commerce Berlin Expo 2025 is bringing the industry’s heaviest hitters to the stage. From household names in retail to the most innovative tech leaders – this year’s lineup is your chance to hear directly from the companies shaping the future of e-commerce. If you want to know what’s driving change and how to stay ahead, you won’t want to miss these sessions!
Agenda highlights
Some names don’t just lead the industry. They define it. Let’s break down who’s taking the stage and why you should be there:
Google: The future of cookies? Strategies for successful marketing with first-party data and Google AI
Google’s Heidi Menz and Sandra Pfeifer, experts in Data & Measurement, will show you how to best prepare for situations without 3P cookies.You’ll also learn how to use the power of your own first-party data to better understand your target groups and address them in more personalized manner.
Microsoft Advertising: You and AI: Transforming creativity and campaign success
Stephanie Boedige, Global Agency Director, will share how AI is reshaping the advertising landscape, why it’s more critical than ever, and what Microsoft Advertising is building to drive more conversions and, ultimately, more success for your brand.
TikTok: Unlocking the Future of Commercial Success on TikTok: Exclusive Whitepaper Launch with Deloitte Digital
With Nele Odzuck (Group Vertical Director Consumer Goods for Client Solutions @ TikTok) and Samy El-Menshawy (Senior Manager @ Deloitte Consulting), this session will show you how to drive, scale, and measure true performance on TikTok.
Adobe: AI for more efficient acquisition, more conversion and larger shopping baskets – the potential of generative AI in e-commerce
Hartmut König, CTO Central Europe Adobe, will talk about the potential of generative AI in e-commerce. Discover how Generative AI not only increases efficiency, but also creates a seamless and personalised customer experience. Prepare for the next generation of e-commerce strategies and give your company a decisive competitive advantage!
REWE: Data-Driven Omnichannel Solutions
Joris Kalle, Team Lead Art Direction at REWE eCom, weinfreunde.de, will focus on showing the relationship between online customer insights and the point-of-sale. They use webshop data, UX-Lab data, and point-of-sale data to bring customers from the webshop to the point-of-sale and vice versa.
IKEA: AI-Powered Project Management: The Next Frontier
In this session, IKEA’s Farzin Saber, Vice President, Digital Project Office at IKEA, will discuss how AI is reshaping project management by streamlining processes, predicting risks, and driving smarter decision-making. This session will delve into real-world applications of AI, showcasing how it empowers project managers to overcome challenges, optimize resources, and deliver better results.
MediaMarktSaturn: Logistics service offers at MediaMarktSaturn: Instant delivery in under 90 minutes and maximum flexibility in the store
Michael Jaschek is going to lead the conversation on MediaMarktSaturn’s latest service innovations, which are aimed at improving our customers’ shopping experience and responding even more closely to their needs. The focus will be on two outstanding projects: the cooperation with Uber for instant delivery of online orders and the introduction of parcel shops (parcel-drop-off-and-pick up points / PUDO) and parcel locker.
Deutsche Telekom: Hyperpersonalization and the role of telcos in it
Peter Arbitter, SVP Magenta API Capability Exposure (MACE) Deutsche Telekom, will discuss how hyperpersonalization is shaping the future of retail and why telcos are playing a central role in this transformation.
Amazon Freight: How Amazon manages Uncertainty
Tim Ludwicki, Senior Business Developer, will provide a behind-the-scenes look at how Amazon Freight navigates uncertainty and sets the standard in delivery solutions.
Why are industry giants a must-watch?
These companies are leaders setting the pace for the entire industry. Their presentations at EBE 2025 will give you insights into:
- The strategies that keep them ahead of the curve.
- How they tackle challenges like logistics, personalization, and scalability.
- The future trends shaping e-commerce from both retail and tech perspectives.
👉 Register for free today and join us at E-commerce Berlin Expo 2025 to hear directly from the industry giants. Don’t miss this opportunity to learn from the best and see what’s next in e-commerce innovations!
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