The largest online shops in Switzerland 2026: Full ranking and key trends

Written by

Editorial Team

Published on

06.07.2026

Introduction

See the ranking of the largest online shops in Switzerland for 2026, with revenue data for the top B2C and B2B e-commerce players.

Chapters

Every year, analytics firm Carpathia publishes a detailed look at the largest online shops in Switzerland, covering both business-to-consumer (B2C) and business-to-business (B2B) e-commerce. The 2026 edition, based on 2025 financial year figures, shows a market that keeps expanding – and a leadership shake-up at the very top. Below is a breakdown of the largest online shops in Switzerland by revenue, along with the trends shaping the market.

Overview of the ranking

The 2026 report ranks the top 50 B2C shops and the top 15 B2B shops among the largest online shops in Switzerland. All figures represent pure online revenue in Swiss francs for deliveries within Switzerland during the 2025 financial year, based on company disclosures, public data, or Carpathia estimates. Figures include both proprietary and marketplace (GMV) sales, net of VAT, returns, and cancellations.

Together, the largest online shops in Switzerland captured a combined CHF 14.2 billion in the top 50 alone, representing roughly 90% of a total market estimated at CHF 15.8 billion.

Top 15 B2C Online Shops in Switzerland

Rank	Online shop	Revenue 2025 (CHF million)	Revenue 2024 (CHF million)
1	galaxus.ch*	2,300	1,650
2	zalando.ch*	1,820	1,700
3	digitec.ch*	1,050	1,150
4	temu.com/ch*	1,000	700
5	amazon.de*	950	910
6	ricardo.ch*	880	800
7	brack.ch*	581	570
8	coop.ch	375	341
9	migros.ch	362	365
10	aliexpress.com*	360	390
11	nespresso.com/ch/*	360	380
12	ikea.com/ch/	348	340
13	ch.shein.com*	290	250
14	interdiscount.ch*	252	235
15	apple.com/ch*	180	170

Asterisked figures are Carpathia estimates.

Galaxus Takes the Top Spot Among Switzerland’s Largest Online Shops

For years, Zalando and Digitec have traded places at the top of the ranking, but 2026 marks a turning point: Galaxus is now the clear leader among the largest online shops in Switzerland, pulling nearly CHF 500 million ahead of second-placed Zalando. Its growth, together with Temu’s rapid rise, accounted for a combined CHF 950 million of the market’s overall expansion.

This shift also means Switzerland now has four billion-franc players – Galaxus, Zalando, Digitec, and Temu – among its largest online shops for the first time. Meanwhile, Amazon’s German site continues to post only modest growth, a pattern Carpathia attributes to limited strategic focus on the Swiss market specifically.

Broader Trends Behind the 2026 Ranking

Several patterns stand out beyond the individual rankings of the largest online shops in Switzerland:

Marketplaces are thriving. The strong performance of the top six marketplace-style platforms confirms that Swiss shoppers have embraced the marketplace model.
Most players are growing. Around 80% of the top 50 shops either grew or held steady compared to the previous year, pointing to a generally healthy market.
Category shifts. Home electronics and fashion retailers are steadily gaining share in an increasingly competitive field.
Omni-channel pays off. Coop’s strategy of combining Interdiscount, Fust, and Jumbo under one roof illustrates that blending online and physical retail remains a viable path to growth.

Top 15 B2B Online Shops in Switzerland

The B2B side of the largest online shops in Switzerland tells a different story, led by wholesale and specialist distribution platforms rather than consumer retailers.

Rank	Online shop	Revenue 2025 (CHF million)	Revenue 2024 (CHF million)
1	mercanto.ch*	700	662
2	alltron.ch*	576	565
3	elektro-material.ch*	560	550
4	webshop.transgourmet.ch / integrale.ch*	550	325
5	hogashop.ch*	424	370
6	sonepar.ch*	350	390
7	my.webstar.ch	300	300
8	ottofischer.ch*	280	280
9	d-a.ch*	172	167
10	lyreco.ch*	165	165
11	vzug.com/ch*	160	n/a
12	opo.ch*	128	124
13	eshop.meiertobler.ch*	116	116
14	sfs.ch*	88	90
15	nussbaum.ch*	80	95

Asterisked figures are Carpathia estimates.

Mercanto remains the undisputed leader among B2B players, a position it has held since 2021. A notable newcomer this year is V-ZUG, entering the top 15 with CHF 160 million through its online portal for specialist retailers and kitchen builders. The combined Transgourmet/Integrale listing reflects Transgourmet’s 2024 acquisition of Saviva/Integrale, with the two brands’ future positioning still being worked out.

What’s Next for B2B E-Commerce

Among the largest online shops in Switzerland operating in B2B, electrical wholesale and foodservice have been the standout growth categories since 2021, expanding between 25% and 50%. Electrical wholesale did see a temporary slowdown this year, while HVAC, plumbing, and sanitation suppliers generally posted declines – Debrunner Acifer being a notable exception thanks to its broader product assortment.

Looking ahead, two forces are likely to shape the next few years for B2B e-commerce: smarter platform features that cut process costs and simplify buyers’ workflows, and the slow-building potential of BIM (Building Information Modeling) adoption in construction, which could eventually give B2B e-commerce a meaningful boost once penetration increases.

Final Thoughts

The 2026 ranking of the largest online shops in Switzerland shows a market that is not just growing but consolidating around a handful of dominant marketplaces, while niche B2B platforms continue to serve specialized trade sectors reliably. With Galaxus now setting the pace and newer entrants like Temu accelerating fast, next year’s ranking of the largest online shops in Switzerland is likely to bring further changes to watch.

Source: Carpathia Commerce Update, insights.carpathia.ch