The Masterclasses at E-commerce Berlin Expo 2025 can become your path to practical, advanced knowledge delivered by industry experts. Dozens of exclusive sessions are designed to equip professionals with tailored insights and cutting-edge tools to tackle real-world challenges in e-commerce. Check the lineup below!
Or maybe you don’t have a ticket for our Expo yet? If not, now is a good chance to get it!
Beware: registration for the Expo is not unambiguous with registration for masterclasses. There’s a different link for that at the end of our article under the lineup.
Why apply for a masterclass?
Masterclasses go beyond inspiration: they’re about transformation. Masterclasses will be held at the E-commerce Berlin Expo venue, behind Stage A, entry through the Visitor Lounge. Each session lasts 35 minutes, with a 30-minute presentation followed by a 5-minute Q&A for direct interaction with the host.
Does it sound persuasive already? Read what makes them an unmissable part of the Expo:
- Exclusive access → Get direct insights from top professionals shaping the industry, in an intimate, interactive format.
- Tailored content → Each session explores current trends and emerging challenges, ensuring relevance to today’s state of the industry.
- Networking opportunities → Connect with like-minded professionals, industry leaders, and potential collaborators.
- Practical takeaways → Leave with strategies and skills you can immediately apply to your business or projects!
Full masterclass lineup
The masterclasses will run across 2 tracks simultaneously.
[ENG] and [DE] stand for languages: English or German (Deutsch). M1 and M2 stand for two tracks, located next to each other.Day 1: 19 February
M1 10:30 [DE]
Next Level E-Commerce: Wie die besten Onlineshops wie Intersport oder Gerry Weber ihre Profitabilität mit Conversion Optimierung maximieren
Thomas Gruhle – CEO & Gründer @ LEAP Digital Marketing
M2 10:30 [DE]
Von der Suche zur Retoure: Warum Kunden unsere E-Mail Deliverability lieben
Daniel Hikel – General Manager DACH @ Optimizely
M1 11:15 [ENG]
Unlocking Profitability: Mastering Performance Max in 2025
Mike Ryan – Head of Ecommerce Insights & Christian Scharmüller – Chief Client Officer @ Smarter Ecommerce
M2 11:15 [DE]
Wie Paul Hewitt seinen E-Mail Umsatz mit Klaviyo verdoppelt hat
Fiona Clarius & Thomas Grabner & Nils Schönburg @ Klaviyo, MAILODY GmbH & PAUL HEWITT
M1 12:00 [DE]
Von präzisen Daten zu Loyalität: effektive Tools für langfristige Kundenbindung in 2025
Patrick Brück – Head of Sales DACH & Sarah Yates – Field Marketing Manager @ Brevo
M2 12:00 [DE]
Marketing Automation in 2025: 7 Power-Tipps für konstruktives Newsletter-Marketing
Katharina Opiela @ construktiv & Franz Riedl @ Intuit Mailchimp
M1 12:45 [DE]
Conversational Shopping mit GenAI: Das moderne Online-Einkaufserlebnis
Marco Plaul – Senior Solutions Architect @ AWS Amazon Web Services
M2 12:45 [DE]
Kundenbewertungen als Erfolgsfaktor: Mit Vertrauen zu mehr Umsatz und nachhaltigem Erfolg
Lena Grosse Head of Marketing DACH @ Trustpilot
M1 13:30 [ENG]
Internationalization with the Kaufland marketplaces: five countries – one registration
Miroslava Biresova – Operational Lead Sales CZ/SK Market @ Kaufland Global Marketplace
M2 13:30 [DE]
Content. KI. Wachstum: Mit smarten Strategien effizienter ans Ziel
Sebastian Thiel – Marketing Manager @ Solution 360
M1 14:15 [DE]
Next-Level Google Ads: Scaling zu 6- und 7-stelligen Monatsumsätzen in 2025
Damian Zielinski – Founder @ Searchperts
M2 14:15 [DE]
Microservices vs. Monolithischer Ansatz im E-Commerce – Was macht wann Sinn?
Chris Jakob – Head of Sales & Marketing @ 4SELLERS
M1 15:00 [DE]
E-Katalog 2.0 | Befreien Sie sich vom Excelwahnsinn durch Automatisierung. Ein SAP Ariba Use Case
Michael Wieczorek – Geschäftsführer @ Pro3Con GmbH
M2 15:00 [ENG]
Market Entry for Challengers: Successfully Establishing a Foothold in German E-Commerce with Your Software, Payment, or Service for Online Retailers
Arne Vogt – Independent Go-to-Market Leader @ ARTAVO
M1 15:45 [ENG]
Boost Sales with Better Delivery Options at Checkout
Luc Altorf – Delivery Solutions Expert & Frida Wikingson – Solutions Architect @ nShift
M2 15:45 [ENG]
eCommerce logistics in the fastest growing region of CEE: fulfillment, cross-border deliveries, and COD explained!
Vichren Bisset – Chief Commercial Officer @ euShipments.com
M1 16:30 [ENG]
Excellence beyond borders: Scaling premium brands
Verena Schröder, Director Business Development and Solution Design (Luxury & Premium Fashion) & David Pelster, Director Digital Products @ Arvato
M2 16:30 [ENG]
Google Analytics in 2025: Compliant Tracking without Consent
Max Lucas – Senior Consultant & Managing Director @ DWC Consult
Day 2: 20 February
M1 10:30 [ENG]
Converting Visitors to Buyers: Boost revenue recovery with ActiveCampaign’s AI-powered automations and personalization
Jake LaFrance – Senior Product Manager @ ActiveCampaign
M2 10:30 [ENG]
Headless Commerce and Omnichannel Strategies – How To Deliver Seamless Personalized Shopping Experiences
Dr. Angela Bischoff – Vice President @ Arvato Systems
M1 11:15 [ENG]
Sell more with RCS Conversations
Simon Schlephorst, Solutions Manager & Toni Kuschan, Solutions Architect @ Vonage
M2 11:15 [ENG]
How 3D Modeling is Changing the Way We Shop
Tymon Kowalski – 3D & VFX Studio Director &
Michał Cieciak – Growth Director @ MUUN Animation Studio
M1 12:00 [ENG]
Data as the differentiator for GenAI
Kevin Kennell – Solutions Architect, Amazon Web Services &
Giovanni Luca Randisi – CPTO, home24
M2 12:00 [DE]
Hyperpersonalisierung mit KI: Bessere Kundenbindung, mehr Umsatz, höherer CLV
Iryna Kyselova-Marchenko – Head of Marketing & DACH Representative @ Beinf
M1 12:45 [DE]
Erfolg durch kundenzentrierte Customer Journey & Omnichannel
Holger Müller – Geschäftsführer &
Philipp Kunstmann – Senior Digital Advisor @ JustRelate Group GmbH
M2 12:45 [DE]
Vom Start-up zum Global Player: Mit Reybex dein Wachstum meistern
Selcuk Acar – Geschäftsführer @ Reybex &
Cyril Meyer – Geschäftsführer @ PNT Group AG
M1 13:30 [DE]
Von Audi über Coop bis Flughafen Zürich: Wie Generative AI den E-Commerce revolutioniert
Marc Funk – CEO & Co-Founder @ Frontnow
M2 13:30 [DE]
Effiziente Ticket-Automatisierung in Greyhound: Ein Praxisbeispiel bei Schiesser
Felix Stelzer – CEO @ melibo & Niklas Straßner @SCHIESSER
M1 14:15 [DE]
Hilfe, mein Kunde zahlt nicht
Philipp Kadel – CEO @ Diagonal Gruppe
M2 14:15 [ENG]
Conquering complexity to digitize sales: Proven strategies from three enterprise companies
Pawel Wiacek – Director of Solutions Consulting @ Zoovu
M1 15:00 [ENG]
Innovation Boost for E-Commerce: Smart Public Funding Strategies!
Dessislawa Thordsen – Key Account Managerin, Industry and Services &
Raphael Kube – Head of Customer Consultancy Department @ Investitionsbank Berlin
M2 15:00 [ENG]
Pricing psychology and how to effectively present your promotions – an interactive training
Amadeusz Bathelt – Product Manager @ Dealavo
How to secure your seat?
Applications for Masterclasses open today on 4th of February 2025. Here’s how it works:
- Visit the Expo website: Submit your preferences for the sessions you wish to attend.
- Wait for confirmation: Since capacity is limited, hosts will review applications and select participants based on relevance.
- Check your inbox: Selected attendees will receive confirmation emails with all necessary details.
All applications are free of charge, but a confirmed spot guarantees you a front-row seat to hands-on learning with the best in the business. You can apply for 10 masterclasses tops and then you will see how many confirmations you will receive. However, please remember that one person can take part only in 5 masterclasses total. So after the first 5 acceptances you’ll get, the rest of remaining applications will be canceled.
Make the most of your masterclass experience
No matter if you’re into tackling AI, improving logistics, or perfecting marketing strategies – or, maybe all of it? – The Masterclasses at E-commerce Berlin Expo 2025 give you the tools to lead and innovate.
👉 Apply for your chosen Masterclasses here.
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