In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. He stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks with Longhurst’s optimism about the future, citing the adaptability businesses have developed, allowing innovative ways to engage with consumers.
Giles Longhurst: A Journey Through Two Decades of Digital Marketing
In this insightful segment, Giles Longhurst reflects on his journey through the evolution of digital marketing over the past two decades. He delves into the transformative shift from traditional analog methods to the dynamic world of digital, emphasizing how the rapid evolution of technology has reshaped marketing strategies. Longhurst’s extensive experience provides a unique perspective on the industry’s past and present, offering valuable lessons and insights for current and future digital marketers.
Unveiling the Dynamics of E-Commerce
Giles discusses the ever-changing landscape of e-commerce, exploring both its challenges and opportunities. He offers a comprehensive overview of how digital transformation has revolutionized retail, touching upon the impacts of technological advancements and changing consumer behaviors. This segment provides listeners with a deeper understanding of the complexities of e-commerce and strategic insights for businesses looking to navigate this evolving marketplace effectively.
Preparing for a Cookieless Future
Addressing one of the most pressing issues in digital advertising, Giles talks about the shift towards a cookieless future. He explores the implications of this change for marketers, stressing the need for compliance and innovation. Longhurst’s expertise shines as he outlines practical strategies for adapting to a world without cookies, highlighting the growing importance of first-party data in crafting effective marketing campaigns.
Retail Success in 2024: Strategies and Predictions
In this forward-looking segment, Giles shares his predictions and strategies for achieving success in the retail sector by 2024. He emphasizes the role of digital marketing techniques and the need to stay updated with emerging trends. His insights offer a roadmap for businesses aiming to succeed in the rapidly evolving retail landscape, with a focus on leveraging technology and consumer insights to drive growth and engagement.
The Role of Connexity in Today’s E-Commerce Ecosystem
Here, Giles delves into the role of Connexity in the current e-commerce ecosystem. He discusses how Connexity acts as a crucial link between publishers and retailers, facilitating connections that enhance both supply and demand. This segment provides an in-depth look at Connexity’s impact on digital marketing and its contributions to shaping the e-commerce industry.
Exploring New Markets: Challenges and Opportunities
Giles offers insights into the challenges and opportunities of entering new markets. He discusses the complexities of international expansion and strategic considerations for businesses looking to grow globally. This segment is especially informative for companies planning to navigate new markets, offering practical advice and highlighting key factors for successful market entry.
Online Marketing Tips for Small Businesses
In this valuable segment, Giles Longhurst shares his expertise on online marketing for small businesses. He advises a cautious approach, starting with small budgets and clear KPIs. Giles emphasizes the importance of finding a balance in channel diversification, focusing on what works and scaling gradually. He suggests leveraging partnerships with marketing experts who can provide the necessary guidance and support. This advice is crucial for small businesses venturing into the competitive world of online marketing, as it underscores the importance of strategic planning and execution.
Concluding the podcast, Giles reflects on the future of digital marketing and e-commerce with optimism. He highlights the agility and resilience businesses have developed during the pandemic, enabling them to explore innovative ways to engage with consumers. His closing thoughts serve as an inspiration for businesses of all sizes, encouraging them to embrace the challenges and opportunities presented by the evolving digital landscape.
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