The E-commerce Berlin Expo 2025 welcomes a new wave of innovators redefining how e-commerce works. These forward-thinkers go beyond following a playbook – they’re writing their own! With fresh strategies and unique perspectives, they’re setting trends and solving problems that matter. If you’re ready to hear what’s next for the industry, you should take front row at these sessions.
Who’s leading the way?
This year’s lineup of trailblazers features creative minds behind some of the most exciting new brands:
Snocks
In this talk, you’ll see how Snocks create over 100 ads each month by combining user-generated content (UGC) and automation. You’ll learn how their creative and performance marketing teams work together, how they use tools like Airtable and Notion to speed up their processes, and how they partner with creators to keep ads fresh.
Watch them:
Feb 20th, Stage E, 11:00
[ENG] UGC on Steroids: In-House Automation and Scaling at Snocks
- Edvin Dizdaric Head of Internationalization and UGC @ Snocks
Waterdrop
In today’s competitive e-commerce landscape, understanding your customer is essential to staying ahead. André Pavic will share how waterdrop® collects and leverages customer insights to drive growth. From identifying key methods — like NPS, behavioral data, and targeted surveys — to uncovering actionable insights, this session will show you how to turn data into decisions.
Watch them:
Feb 20th, Stage E, 11:45
[ENG] From Data to Decisions: Unlocking the Power of Customer Insights
- André Pavic Global Head of Growth Marketing @ waterdrop®
Notino
This session will explore the strategies Notino used to adapt its marketing campaigns to different cultural and consumer behaviors while maintaining a consistent brand identity. Learn how they tailored their marketing messages and product offerings to meet local demands and achieve rapid growth.
Watch them:
Feb 20th, Stage A, 10:15
[ENG] Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency
- Petra Pacáková – CEO @ Dotidot
- Ksenija Palia – Digital Ads Specialist @ Notino
- Angelika Halamová – Digital Ads Specialist @ Notino
Interesting, right? So make sure you don’t miss it!
Super Streusel
The baking decoration love brand Super Streusel will present insights on the topic of live shopping. Jan Lühring and Daniela Sichting are going to explain what makes interactive live shopping a unique customer experience. They will highlight success stories, hands-on guides, and proven methods. See that yourself!
Watch them:
Feb 19th, Stage D, 11:45
[DE] Kaufen, nicht nur gucken: Wie Super Streusel Live-Shopping als relevanten Revenue-Channel nutzt
- Jan Lühring Geschäftsführer E-Commerce & Technologie @ Super Streusel
- Daniela Sichting Gründerin und Geschäftsführerin Marketing & Vertrieb @ Super Streusel
Nø Cosmetics
Nø Cosmetics has shown that brick-and-mortar retail is anything but dead. Caroline R. Kroll will explain how her products made it into over 6,000 stores before taking off online. She will share her insights on retail challenges, how to stand out against the competition on drugstore shelves, and at the same time build a community on social media. This talk is a good idea for anyone looking to combine offline strategies with digital synergies!
Watch them:
Feb 20th, Stage D, 14:45
[DE] Offline schlägt Online: Warum Retail das Fundament unserer Marke ist
- Caroline Renée Kroll, CEO & Co-Founder Nø Cosmetics
Purelei & LOU8.
Join Philip Mieger (form. Stangner) for a high-energy, information-packed session revealing the secrets to building an 8-figure brand. Drawing on 12 years of experience, Philip will present over 50 secrets filled with practical advice, mistakes to avoid, and proven strategies for success. Prepare for a rapid-fire learning experience!
Watch them:
Feb 20th, Stage D, 12:30
[ENG] The Secrets to Building an 8-Figure Brand
- Philip Mieger (form. Stangner), Founder @ LOU8. / CMO PURELEI
VICINITY
Since its founding in 2020, VICINITY has grown from an idea born during the COVID-19 era into one of Germany’s most successful streetwear brands. In this talk, Kiyan Yildiz will share how VICINITY evolved from its first posts into an international brand. Key focus areas will include community building, brand scaling, and the challenges of adapting processes to meet worldwide demand.
Watch them:
Feb 19th, Stage C, 12:30
[DE] Vom ersten Social Media Post zur globalen Streetwear Brand: VICINITY packt aus
- Kiyan Yildiz, Gründer & CEO VICINITY
- Marvin Schneemann, Sales Team Lead Pickware
Why their stories matter?
These trailblazers have turned small ideas into powerful brands by embracing creativity, tackling challenges head-on, and staying laser-focused on what their customers want. Whether you’re launching a startup or scaling your business, their insights will show you how to:
- Build brands that stand out in crowded markets.
- Leverage data and community for growth.
- Take bold steps toward innovation.
If you’re serious about taking your business to the next level, this is where you should focus your efforts at the Expo.
Make these sessions part of your agenda
Hearing from these trailblazers is a great opportunity to reimagine how your own business can grow.
👉 Register for free today and reserve your spot at E-commerce Berlin Expo 2025. These speakers are ready to share ideas that could change the way you do business!
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