When you visit a store, do you stick to buying just what you planned, or do you sometimes end up with a few extra items in your cart without even realizing it?
It’s completely normal. You do it, and so does everyone else.
As an eCommerce Manager, you might have a good handle on your customers, but there’s always room for some unpredictability in their shopping behavior.
Your customers might change their minds, swap products, add complementary items, or just throw in a few extras at random.
Doofinder, with over a decade of experience providing search solutions for eCommerce, understands this perfectly. They know the ins and outs of how customers search for and discover products.
That’s why they’ve introduced a major upgrade.
To make online shopping as smooth and natural as possible, they’ve launched a new product recommendation feature.
This new solution works seamlessly with their search engine, helping eCommerce sites get the most out of their performance and offering a richer shopping experience.
More Organic Shopping Experiences, Fuller Carts
Doofinder has always had two goals in mind. On one hand, to make the online shopping experience as similar as possible to that of a traditional brick-and-mortar store, and on the other hand, to help increase the sales of that eCommerce store.
This is exactly what product recommendations are all about.
Offering your customers related, complementary, and useful products they may not have known they needed or weren’t interested in because they didn’t know they existed.
That’s the key. Helping your customers discover interesting products that can complete or refine their purchase.
Imagine a salesperson who assists and guides customers to find everything they need and gently suggests products they might be interested in.
Doofinder brings this image to eCommerce through algorithms and artificial intelligence, which track search patterns to offer personalized experiences based on data.
One of the most relevant aspects of Doofinder’s recommendations is that it automates cross-selling in a highly efficient and straightforward way.
It also gives you the option to configure recommendations manually with specific rules to perfectly align them with your strategies and business needs.
This has a positive impact in three different ways:
- It saves you a tremendous amount of time, allowing you to focus your efforts on strategy.
- It improves customer satisfaction by accurately suggesting products personalized to each user.
- It increases sales by boosting the average order value through complementary product recommendations.
How Doofinder Recommendations Work
With Doofinder’s recommendations, you can automatically create recommendation carousels based on the criteria you choose, on the pages you want, while the AI uses real-time search data to improve the quality and relevance of the recommended products.
The setup is very straightforward and doesn’t require programming knowledge to get the most out of it.
The customization of recommendations lets you choose from 8 different recommendation algorithms, allowing you to configure them as you see fit:
- Most Popular Products Shows products that stand out for their popularity
- Most Searched Products Displays items that are clicked most frequently during the search process and are relevant to the user.
- Viewed Products History Recommends products that the user has viewed during their entire browsing session.
- Specific Selection Manually select the products you want to highlight or use pre-set rules for a quick and easy setup. This way, you can showcase products based on your business needs, depending on your stock interests, promotions, margins, etc.
- Similar Products Recommends products with similar characteristics based on the product’s features.
- Visually Similar Products AI-driven image recognition provides recommendations based on the visual similarities of products.
- Viewed by Other Customers When a product is displayed, it recommends other products that other customers who viewed that product also looked at.
- Personalized Related Products Import a file containing information about product relationships, such as items frequently bought together. This allows you to leverage data from all your channels to recommend relevant products.
Doofinder’s recommendations cover a wide range of suggestion criteria, increasing the chances that eCommerce customers will increase their purchases.
Doofinder: The Most Comprehensive Search & Discovery Solution
Since 2010, Doofinder has been adding value to the eCommerce sector by providing advanced and accessible solutions to over 10,000 clients worldwide.
Their decade of experience in helping online stores with their advanced search engine is a testament to their understanding of eCommerce customer behavior and their ability to make life easier for eCommerce Managers.
They also always make it easy to access their technologies. As mentioned earlier, their solutions are extremely easy to implement and manage, but they also offer a 30-day free trial with no commitments, allowing anyone to see and measure the positive impact their solutions can have on their business.
Take the step to enhance your eCommerce shopping experience here.
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