Shop the Looks from Your Favorite Shows: Sven Gronemeyer from UFA Serial Drama on TV Shopping Revolution

Welcome to another episode of the EGN Podcast that you won’t want to miss! Join our host, Efe von Thenen, as he dives into a riveting conversation with Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama. Together, they explore the groundbreaking collaboration between RTL Plus, Zalando and UFA Serial Drama which introduces in-stream shopping to the beloved German TV series “Good Times, Bad Times.”

Imagine watching your favorite TV show and being able to buy the stylish outfits worn by the characters directly from your screen! This is the vision brought to life by the collaboration between RTL Plus, Zalando and UFA Serial Drama. In the interview, Sven shared the behind-the-scenes story of how this innovative idea came to fruition.

A visionary idea

Our guest recounted the initial concept of combining video and shopping back in 2012 and how technological advancements have now made it possible. With a focus on user experience, the team developed a smooth interface for the RTL Plus app, initially targeting iOS users. This feature allows viewers to pause their favorite shows, explore details about the characters’ outfits and purchase similar items seamlessly.

The pilot phase has garnered impressive feedback, indicating a positive user response to this innovative feature. In our talk  Sven emphasized the importance of a non-disruptive, engaging user experience. He also shared with us how users interact with the feature and explained the exciting potential it holds for transforming the viewing and shopping experience. Watch out, this segment is a must-listen for anyone curious about the future of interactive media!

AI integration and future prospects

In the conversation Sven also painted an exciting picture of the future where AI and machine learning will play pivotal roles in content creation and user interaction. He shared his predictions about using AI to automate processes, enhance storytelling and even bring back beloved characters through synthetic voices and face-swapping technology. 

The interview took a thoughtful turn as Sven addressed the ethical implications of AI in the media. He underscored the importance of balancing technological advancements with ethical responsibilities, ensuring that AI complements rather than replaces human creativity. This segment is a thought-provoking exploration of how technology and humanity can coexist harmoniously.

Interested to hear about it yourself? We bet you are! You can watch the full talk here:

Can’t watch? No problem. It is also available on Spotify and Apple Podcast.