In today’s digital age, ecommerce has become an essential part of the business world. With the rise of online shopping, businesses are increasingly turning to ecommerce platforms to sell their products and services. But, as the competition in the ecommerce market is fierce, it’s important for businesses to stay ahead of the curve and adapt to the latest trends and technologies. Businesses have to act fast and adapt to the latest trends in mobile application development, application marketing strategies, social media engagement and the use of data on their decision-making process.
Mobile applications are becoming an increasingly popular way for customers to shop online. They provide a convenient and user-friendly way for customers to browse and purchase products, and they also offer businesses valuable data on customer behavior and preferences. By analyzing this data, businesses can make data-driven decisions to improve their mobile ecommerce platform and increase sales.
In today’s fast-paced business world, time is of the essence. Businesses are always on the lookout for ways to streamline their processes and increase efficiency. One such solution is codeless mobile application development. This approach allows businesses to create mobile apps without the need for traditional coding, making it a quick and cost-effective way to develop a mobile presence.
App4Less, the ultimate codeless mobile application development solution for businesses of all sizes. With App4Less, you can create a professional mobile app without the need for traditional coding and/or any native IOS or Android development. Our platform offers rich mobile application development features, making it easy for even non-technical users to design and develop a mobile app in no time.
Ecommerce Data and Trends
According to research data from statista.com, mobile commerce (m-commerce) has been growing rapidly in recent years. In 2021, it is estimated that global m-commerce sales reached $3.56 trillion and by 2023, m-commerce is projected to account for 72.9% of all e-commerce sales. This data highlights the growing importance of mobile for ecommerce businesses.
Mobile applications are important for ecommerce businesses because they allow them to tap into this growing market by providing customers with a convenient and user-friendly way to shop on-the-go. With a mobile app, customers can easily browse products, make purchases, and track their orders from their smartphones or tablets. Additionally, mobile apps can also provide businesses with valuable data on customer behavior and preferences, which can inform marketing and product development strategies. Furthermore, push notifications and personalized offers can increase customer engagement and retention.
Statista also reported that mobile apps tend to have higher customer engagement and retention rates than mobile websites, and customers prefer the convenience of using apps for shopping, for example, apps allow for faster loading times, offline browsing, and easy access to saved items, orders, and loyalty programs.
Push notifications are important for mobile ecommerce because they allow businesses to communicate directly with customers and keep them engaged with their brand.
Push notifications can be used to send personalized offers and promotions, remind customers about items in their shopping cart, notify them of new products or sales, and inform them about order status updates. By sending relevant and timely notifications, businesses can increase the likelihood of customers making a purchase and drive more sales.
Push notifications can also be used to re-engage customers who haven’t made a purchase in a while or to remind them of abandoned shopping carts, which can increase customer retention. They can also be used to inform customers of loyalty programs and rewards, which can increase customer loyalty and repeat purchases.
Additionally, push notifications can be used to gather customer feedback, by sending surveys or asking for product reviews. This can help businesses understand customer preferences and improve their products and services accordingly.
Mobile Application Marketing
Mobile application marketing is important in ecommerce because it helps businesses promote their mobile app and drive app downloads. This can increase the visibility and accessibility of the business to potential customers, leading to more sales and revenue.
Marketing efforts for mobile apps can include tactics such as:
- App store optimization: This involves making sure the app is easy to find in the app store and is effectively marketed through the app title, description, screenshots, and reviews.
- Social media advertising: Businesses can use social media platforms to promote their app, by creating ads and sponsored posts that target specific demographics and interests.
- Influencer marketing: By partnering with influencers, businesses can reach a larger audience and increase the credibility and trust of their brand.
- Email marketing: By sending email campaigns to existing customers, businesses can encourage them to download the app and enjoy exclusive benefits or offers.
- Cross-promotion: Businesses can use their website, social media, and other marketing channels to cross-promote their app, by including a link to the app store or a QR code for easy download.
No-Code Mobile Application Development
Codeless mobile application development refers to a method of creating mobile apps without the need for traditional coding. Instead, it uses visual drag-and-drop interfaces and pre-built templates to build and design the app. This approach is often used by businesses or individuals who want to create a mobile app quickly and with minimal technical expertise.
Codeless mobile app development platforms, often called low-code or no-code platforms, allow users to design and develop an app by using pre-built templates, visual editors, and mobile web interface as a functionality. This means that users can create an app without writing a single line of code.
Some of the benefits of codeless mobile application development include:
- No coding required: This approach is ideal for non-technical users or any company who wants to keep the mobile application responsibility within the marketing and sales teams.
- Faster development: By using pre-built templates and visual editors, development time is greatly reduced, allowing users to launch their app quickly.
- Cost-effective: Codeless mobile app development platforms are generally more affordable than hiring developers, making it a cost-effective solution for small businesses and individuals.
- Customization: Many codeless mobile app development platforms allow for a high level of customization, giving users the ability to tailor the app to their specific needs.
- Easy maintenance: The visual interface of the codeless mobile app development platforms can make it easier for non-technical users to update and maintain the app.
Social Media in Ecommerce
Social media commerce sales are increasing because more and more people are using social media platforms to discover and purchase products. Social media platforms such as Facebook, Instagram, and TikTok provide businesses with an opportunity to connect with customers, showcase their products and drive sales directly from their social media pages.
The increasing trend of social media commerce can be attributed to several factors such as:
- Greater convenience: Social media platforms make it easy for customers to discover and purchase products without leaving the platform.
- Increased trust: Social media platforms provide businesses with the opportunity to build trust with customers through customer reviews and user-generated content.
- Personalization: Social media platforms allow businesses to personalize their marketing efforts by targeting specific demographics and interests.
- Influencer marketing: Social media influencers can drive sales by promoting products to their followers.
To catch up with the trend of social media commerce, businesses can take the following steps:
- Create a social media strategy: Develop a plan for how to use social media platforms to connect with customers and drive sales.
- Use social media platforms to showcase products: Use social media platforms to showcase products, share customer reviews and testimonials, and create personalized marketing campaigns.
- Leverage influencer marketing: Partner with social media influencers to promote products to their followers.
- Use social media commerce features: Many social media platforms now offer commerce features such as shopping tags, product catalogs, and in-app checkout, make use of these features to make it easy for customers to purchase products.
- Create a seamless experience: Make sure the process of buying products on social media is easy, fast and secure.
- By following these steps, businesses can increase their social media commerce sales and stay competitive in the e-commerce industry.
Picking the right ecommerce platform is crucial for the success of your online business. Here are some key factors to consider when selecting an ecommerce platform:
- Scalability: The platform should be able to handle your current and future needs as your business grows.
- Payment options: The platform should support the payment methods that your customers prefer to use.
- Integrations: The platform should integrate with other tools and platforms that your business uses, such as accounting software, shipping and inventory management, and email marketing.
- Design and customization: The platform should offer a design that is consistent with your brand and allows for easy customization.
- SEO and Marketing: The platform should have built-in SEO tools and the ability to easily integrate with marketing and advertising platforms.
- Mobile optimization: As more and more consumers shop on mobile devices, it is important to have a platform that is optimized for mobile.
- Security: The platform should have robust security features in place to protect both you and your customers from fraud and data breaches.
- Support: The platform should offer a variety of support options, including documentation, community forums, and phone or email support.
- Cost: The platform should be within your budget and offer pricing plans that align with your business needs.
- User-friendly: The platform should be easy to use, with a user-friendly interface and clear instructions for setting up and managing your online store.
It’s also a good idea to research and compare different ecommerce platforms, read reviews and talk to other business owners who have experience with the platform you are considering. Additionally, try to get a free trial or demo of the platform before you commit to it, to make sure it works for your business.
Data analytics is important for mobile ecommerce because it provides valuable insights into customer behavior and buying patterns, which can inform business decisions and improve the overall performance of the company.
By analyzing data on website traffic, sales, and customer demographics, businesses can identify:
- Popular products and categories: Data analytics can reveal which products are most popular among customers, allowing businesses to focus on those products and improve the customer experience.
- Customer demographics: Data analytics can provide information on the age, gender, location, and other demographic information of customers, which can help businesses tailor their marketing efforts and product offerings to specific segments.
- Mobile user behavior: Data analytics can track customer behavior on mobile devices, such as how long they spend on the app, which pages they visit, and which products they view. This can help businesses optimize the app for better user experience and improve conversion rates.
- Abandoned cart analysis: Data analytics can reveal why customers are leaving items in their shopping cart, providing insight into potential issues with the checkout process or product pricing.
- Retention and loyalty: Data analytics can provide information on customer retention, such as how long customers stay engaged with
Ecommerce in DACH Region
The DACH region (Germany, Austria, and Switzerland) is a large and lucrative market for ecommerce businesses, with a strong economy and a high penetration of internet and mobile usage. However, to be successful in the DACH region, there are certain considerations that ecommerce businesses should take into account:
- Localization: To cater to the German-speaking market, it’s important to have a localized website and customer service, including translations of products and customer service in German language.
- Payment and logistics: Payment methods and logistics vary in the DACH region. It’s important to ensure that the ecommerce platform supports the most popular payment methods, such as SEPA and credit card, and that the logistics infrastructure can handle the different regions.
- Legal compliance: The DACH region has strict laws regarding data protection and consumer rights, it’s important to ensure that the ecommerce platform is compliant with these regulations.
- Mobile optimization: Mobile usage is high in the DACH region and it’s important to ensure that the ecommerce platform is optimized for mobile devices.
- Marketing strategy: The DACH region has a high penetration of social media, it’s important to consider social media as part of the marketing strategy, as well as using SEO and other digital marketing techniques.
- Influencer Marketing: Influencer marketing is popular in the DACH region, it’s important to consider partnering with influencers to reach the target audience.
- Branding: German consumers tend to be loyal to local brands and they value quality over price, so it’s important to focus on building a strong brand and reputation.
- By taking these considerations into account, ecommerce businesses can increase their chances of success in the DACH region.
In conclusion, ecommerce is a rapidly growing industry and businesses must stay ahead of the curve to be successful. Mobile applications, data analytics, and codeless development are all important tools that businesses can use to improve their ecommerce strategy. Mobile apps provide customers with a convenient and user-friendly way to shop, while data analytics can help businesses understand customer behavior and make data-driven decisions. And codeless development allows businesses to create mobile apps quickly and cost-effectively. By incorporating these tools into their ecommerce strategy, businesses can increase sales, improve customer engagement, and stay competitive in the ever-evolving ecommerce market.
About the authors:
App4less is a codeless mobile application development platform that allows businesses to create a mobile app quickly and cost-effectively. With App4less, businesses can design and develop a professional mobile app without the need for traditional coding within two weeks!
Our platform is designed to help businesses streamline their ecommerce strategy by providing a range of services that are essential for a successful mobile app, such as; mobile application marketing, push notification services, social media marketing, measurable analytics inside and more!
Meet us at the event at C1.1 to learn more about App4less technology or book a meeting at: https://ecommerceberlin.com/exhibitors/webimpactoes