Reports Trends

Top Beauty Brands in the DACH Region

Top Beauty Brands in the DACH Region

The DACH region, encompassing Germany (D), Austria (A), and Switzerland (CH), is renowned for its dynamic and diverse beauty and skincare market. It combines international giants with respected local favorites.

This market thrives not only in traditional retail but has also seen exponential growth in e-commerce, especially in Germany. According to Statista, the beauty and personal care e-commerce sector in this country has nearly doubled its revenue since 2017, which was propelled by advancements in technology and the influential role of social media and influencers in promoting global beauty trends. 

Personal care products like hair care, shower, and bath goods lead in revenue – in 2023, it reached almost 2.6 billion euros. What’s more, the total value of the German skincare market (with online and offline retail) was around 5.8 billion euros in the same year.

So, without prolonging, check out our list of some of the best beauty and skincare brands, including retail chains like DM, Rossmann, Weleda, Artdeco, and Marbert, which are well-known for their wide range of beauty products.

Nivea 

A flagship brand of the German company Beiersdorf, Nivea is globally recognized for its skincare products, particularly the classic Nivea Creme in its iconic blue tin. The brand offers a variety of skincare products designed for various skin types and concerns, emphasizing moisturization and protection. Nivea’s extensive product line includes body lotions, face creams, sunscreens, and more, making it a household name in skincare.

DM

A leading drugstore chain in the DACH region, DM (Drogerie Markt) shows an extensive selection of skincare, beauty, and personal care products, including their own brand, Balea, which is popular for its affordability and quality. DM prides itself on being a one-stop destination for health and beauty, as it provides customers with various products that cater to various needs and preferences. With its customer-centric approach, DM has become a favorite among consumers in the DACH region for everyday beauty and personal care essentials.

Rossmann

Another major drugstore chain, Rossmann, provides a wide array of beauty and skincare products. It is famous for its own brands like Isana, which deliver good quality at competitive prices. Rossmann’s extensive product list includes everything from hair care products to cosmetics and hygiene goods. The brand is committed to guaranteeing value for money and making high-quality beauty and personal care items accessible to a wider audience. With a strong focus on customer satisfaction and innovation, Rossmann continues to expand its product offerings and ensure a comprehensive shopping experience for beauty enthusiasts.

Douglas

Douglas is a premium beauty retailer with a wide presence in the DACH region. It sells a vast selection of high-end skincare, makeup, and fragrances from the most prestigious brands. Known for its luxurious shopping environment and personalized customer service, Douglas meets the needs of those looking for an elevated beauty experience. The retailer is committed to providing the latest cosmetic trends and innovations, and does so effectively because it carries a wide range of products from world-renowned brands as well as niche boutique labels. In 2023, their website reached almost eight million visits in December alone!

Rituals

Although Rituals was originally founded in the Netherlands, it has gained popularity in the DACH region for its vast array of luxury bath, body, and home products inspired by Eastern traditions. The brand emphasizes the importance of turning daily routines into more meaningful rituals – thus, it distributes products that encourage relaxation and well-being. From aromatic candles and fragrances to skincare and tea, this company aims to enrich the lives of its customers through high-quality, thoughtfully designed products. The brand’s philosophy of finding joy in the small things and creating a sense of tranquility at home resonates with many and brings success.

Weleda

Weleda is a Swiss brand known for its natural and organic skincare products. Founded on anthroposophic principles, Weleda’s offerings are designed to harmonize the body and soul by using biodynamic farming methods as a source of its ingredients. The brand is highly respected for its commitment to sustainability and ethical practices in all products – for facial care, body lotions, and baby care essentials too. Weleda’s skincare solutions are crafted to support the skin’s natural balance, repair processes, and promote a healthy, radiant complexion.

Dr. Hauschka

Dr. Hauschka is a German brand that offers organic and biodynamic skincare products. It’s well-regarded for its holistic approach to beauty and wellness. The brand’s philosophy centers on supporting the skin’s natural processes of renewal and balance. It shows a range of products from facial care to makeup and uses medicinal plants and natural ingredients to emphasize the importance of rhythmical processing to preserve their vitality. The brand’s commitment to sustainability, ethical sourcing, and quality has garnered a loyal following among those seeking effective, natural skincare solutions.

Alverde

Alverde is DM’s organic skincare and makeup brand, renowned for using natural ingredients and affordability. It carries a large selection of products, including facial care, body care, hair care, and cosmetics, all formulated without synthetic fragrances, colorants, or preservatives. The brand emphasizes the benefits of organic plant-based ingredients and is certified by NATRUE, which confirms that its products meet strict natural and organic cosmetics standards. Alverde is dedicated to making natural beauty accessible to a broader audience – it combines quality, sustainability, and affordability.

Lavera

Lavera is a German natural cosmetics brand that sells a large line of items of organic skincare, makeup, and hair care products. Committed to using natural ingredients, Lavera’s products are certified organic and free from synthetic preservatives, fragrances, and colorants. The brand is renowned for its dedication to sustainability, employing eco-friendly practices in its production processes and packaging. Lavera caters to various skin types and concerns, as it provides solutions that include anti-aging, moisturizing, and sensitive skin formulas. This beauty company aims to provide effective beauty products that support the health and well-being of both the skin and the environment.

Babor

Babor is a luxury professional skincare brand from Germany, renowned for its innovative, high-performance products and treatments often found in spas and salons. This family-run company utilizes cutting-edge science and precision formulas to deliver visible results and luxurious skincare experiences. The brand boasts a diverse line of goods, including serums, creams, facial cleansers, and masks, all tailored to address various skin concerns and types. With a commitment to excellence and quality, Babor continues to set the standard for professional skincare, combining the best of nature and science to achieve optimal skin health and beauty.

Annemarie Börlind

Annemarie Börlind is a German brand that produces natural beauty products. It’s known for its use of pure plant extracts and sustainable practices. The brand’s commitment to environmental protection and ethical manufacturing is reflected in its eco-friendly packaging and renewable energy use. Annemarie Börlind’s product array spans skincare, makeup, and hair care, and addresses various needs with formulations free from synthetic additives. By combining the wisdom of nature with the latest scientific research, Annemarie Börlind ensures that its products are both effective and gentle on the skin.

Eucerin

Eucerin, another brand under the Beiersdorf umbrella, is renowned for its medical skincare products. Developed with dermatologists, Eucerin’s products offer solutions that combine cosmetic care with medical science and are designed to address specific skin concerns such as dryness, aging, and acne. The brand is particularly famous for its advanced formulas that target sensitive skin. Eucerin’s extensive product selection includes moisturizers, cleansers, sunscreens, and targeted treatments, all formulated to support the health and integrity of the skin barrier.

Artdeco

Artdeco is a leading German cosmetics brand, celebrated for its high-quality makeup products that guarantee luxury at an accessible price point. The brand provides a vast selection of makeup items, from foundations and eyeshadows to lipsticks and nail polishes. It addresses professional makeup artists and beauty enthusiasts alike. Artdeco’s customizable beauty boxes are particularly popular, allowing customers to create personalized makeup palettes.

Zoeva

Founded in Germany, Zoeva started as a brush and makeup tool brand but has since expanded into color cosmetics. Known for its high-quality brushes and vegan-friendly products, Zoeva shows a range of makeup that emphasizes pigmentation and blendability. The brand is committed to celebrating individual beauty and provides tools and products that encourage self-expression through makeup. Zoeva’s ethos is grounded in the belief that makeup is an art form and a mode of personal empowerment, leading to its reputation for products that not only perform exceptionally but also inspire creativity.

Schwarzkopf Professional

Schwarzkopf Professional, acquired by Henkel Corporation, based in Düsseldorf, is a globally recognized brand in the hair care industry. It features a broad line of goods designed for professional use. Recognized for its innovative hair color, styling, and care products, Schwarzkopf Professional caters to the needs of hairdressers and clients alike, providing high-quality solutions that deliver exceptional results. The brand’s commitment to education and excellence in the hairdressing community has made it a leader in the professional hair care market.

Bilou

Bilou is a vibrant beauty German brand known for its unique and innovative body care products. With a focus on delightful scents and playful packaging, Bilou offers a portfolio of shower foams, body sprays, and creams that not only nourish the skin but also provide a sensory experience. The brand prides itself on using high-quality ingredients and providing products that are vegan and cruelty-free. Bilou’s commitment to creating joyous and caring beauty routines has made it a favorite among younger consumers looking for products that are both effective and enjoyable to use.

BANANA BEAUTY

BANANA BEAUTY is a dynamic beauty brand from Berlin that has quickly made a name for itself in the cosmetics industry. Specializing in trend-driven makeup products, the firm focuses on vibrant colors, long-lasting formulas, and innovative beauty solutions that are designed for the modern consumer. The brand is mainly known for its lip products and eye makeup that provide intense pigmentation and performance. BANANA BEAUTY is committed to cruelty-free practices and emphasizes the importance of high-quality ingredients.

Hildegard Braukmann

Hildegard Braukmann is a German brand specializing in natural cosmetics. It combines traditional herbal remedies with modern skincare science. The brand’s products are formulated with plant extracts and essential oils, and target various skin concerns. Hildegard Braukmann sells solutions for every skin type and underscores the brand’s commitment to inclusivity and holistic health. The brand’s approach to beauty, rooted in nature and reinforced by scientific innovation, makes it a trusted name for those seeking effective, natural skincare.

Kneipp

Kneipp, founded by Sebastian Kneipp, a 19th-century Bavarian priest and one of the forefathers of the naturopathic medicine movement, is best noted for its holistic wellness products. The brand boasts an assortment of bath and body products, including bath salts, oils, and shower gels, formulated with natural herbs and essential oils to promote physical and mental well-being. Kneipp’s philosophy centers on the healing power of water and nature and reflects its founder’s belief in the benefits of hydrotherapy and herbal medicine.

M. Asam 

M. Asam, a family-owned German brand, is renowned for its anti-aging skincare products based on grape seed oil, a powerful antioxidant. The brand combines traditional vinotherapy techniques with modern technology to create effective skincare solutions that target signs of aging. M. Asam’s product line includes serums, creams, and masks designed to nourish and rejuvenate the skin. This makes it a leading brand for those who want to fight the signs of aging with natural, powerful ingredients.

Marbert

Marbert is an established German skincare brand with a long history of innovation in skincare and is one of the pioneers in developing the first anti-aging cream. The brand boasts a range of skincare items that cater to different skin types and concerns. Marbert’s philosophy is to combine traditional skincare knowledge with contemporary science and meet the highest standards of performance and safety. With a legacy of skincare excellence, Marbert remains dedicated to providing solutions that help maintain healthy, youthful-looking skin.

Sans Soucis

Sans Soucis, a German brand based in Baden-Baden, specializes in skincare products that incorporate thermal spring water from Baden-Baden, which is known for its healing properties. The brand features solutions for various skin concerns, utilizes natural ingredients, and the latest skincare science to develop formulas that promote healthy, balanced skin. Sans Soucis’ commitment to harnessing the unique benefits of thermal spring water, along with its dedication to innovation and quality, has made it a preferred choice for those seeking effective, natural skincare solutions.

Lederhaas

Lederhaas is an innovative brand from Austria that specializes in organic cosmetic products. Renowned for its commitment to sustainability and natural beauty, it provides a variety of skincare and body care products crafted from high-quality, organic ingredients. The brand emphasizes minimalism and efficacy, with formulations designed to nurture and protect the skin while respecting the environment. Lederhaas takes pride in its eco-friendly production processes, packaging, and ethical sourcing practices, and ensures that each product not only benefits the user but also contributes positively to the planet.

Susanne Kaufmann

Susanne Kaufmann is a luxury skincare brand from Austria as well. It’s famous for its holistic approach to beauty and wellness. Founded in the Bregenzerwald region, an area renowned for its rich tradition of herbal medicine, the brand harnesses the power of alpine plant extracts and natural ingredients to create effective, natural skincare solutions. Susanne Kaufmann’s products are designed to offer a comprehensive skincare experience and address a wide selection of concerns from anti-aging to hydration. The firm’s commitment to combining traditional alpine knowledge with modern skincare science has resulted in a line of products that are both gentle and potent.

Juvena of Switzerland

Juvena of Switzerland is known for its pioneering work in skin rejuvenation, combining Swiss precision with luxurious skincare. The brand focuses on innovative anti-aging technologies and sells products that preserve the skin’s youthfulness and vitality. Juvena’s skincare line is designed to meet the needs of different skin types and provide solutions that enhance skin’s natural beauty. This company leverages the latest scientific advances to create skincare products that offer both immediate and long-term benefits.

Conclusion

The beauty and skincare landscape in the DACH region is remarkably diverse – it encompasses an array of brands and retailers that target a myriad of consumer preferences and skincare needs. 

This comprehensive assortment includes luxury skincare lines renowned for their pioneering anti-aging technologies, professional hair care brands favored by industry experts, and innovative cosmetic companies that combine trend-setting colors with cruelty-free practices. Also, the region is home to a variety of natural and organic brands that prioritize sustainability and ethical sourcing.

Consumers in the DACH region and beyond are increasingly seeking products that not only deliver exceptional results but also align with their personal values, whether those involve environmental stewardship, animal welfare, or the pursuit of wellness through natural remedies. 

So, whether you’re looking for high-end skincare, natural beauty products, or affordable personal care items, the DACH region has a wealth of options to explore.