Key Takeaways from the “Amazon Determines Consumer Behavior Online and Offline” Report
The ECC KÖLN study delves into consumer behavior on prevalent online marketplaces. It particularly focuses on Amazon’s influence, which extends from online to offline shopping behaviors. The study is part of the Trend Check Handel Vol. 8 series and explores the current state of online marketplace business in Germany. Amazon’s Dominance in Online Marketplaces Consumer Preference The study reveals that 73% of consumers find online marketplaces to be a convenient…