Reports

How to rock your Amazon sales?
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How to rock your Amazon sales? Statistics and tips for 2020.
You’re active on Amazon, and you sell a thing or two, but… you’d like more.  You are not active on Amazon anymore: you sold products in the past and got put off back then, but now you feel like you would like to be ready for rumble again. You think about entering Amazon just now, but you need to know more about Amazon sales. No matter which scenario applies to…
6 Common E-Commerce Marketing Mistakes You're Making
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6 Common E-Commerce Marketing Mistakes You’re Making
While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…
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29 Multichannel Marketing Statistics To Know in 2020
Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…
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How Content and AI can complement each other
Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…
Top 20 payment providers in the DACH region
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Top 20 payment providers in the DACH region
German customers are rather more conservative when they are shopping online. Germany offers lots of different payment methods, such as third party bank transfers, credit/debit card, PayDirekt, Direct Debits and E-wallet. If we take a closer look into which ones are doing better in the popularity, we can see that the E-wallet is dominating online as of right now.  E-wallet payments, consist of Paypal, Apple Pay and Android Pay, which…
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Good and bad software practices past and present
What makes robust software so special and why developers (and businesses) need it. Technical paper by Dr. Bernhard Scheffold, OXID eSales AG An essential part in the development of an OXID eShop solution for a medium-sized company is the integration of the shop with its surrounding systems. This includes enterprise resource planning systems, product information management systems, CRM systems and external search servers. The latter are often a necessity in…
E-commerce Folks News Reports
EBE 2019 – E-Commerce Trends 2019 – fear and desire of German online shoppers
E-commerce Berlin Expo 2019 was truly packed with amazing insights presented by knowledgeable and experiences speakers from all over the world. One of them was Erik Meierhoff, Head of B2B business in Idealo. Idealo is a price comparison website which allows users to compare prices on a range of products from hundreds of shops.  During EBE 2019, Erik decided to share a few data-driven conclusions, insights and statistics that apply…
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Top 20 e-commerce platforms in the DACH region
Custom e-commerce solutions are a significant part of the DACH market – did you know that they create around 40% of the total turnover? Studies suggest that 75% of German companies operate mainly via e-commerce channels. There are dozens of custom software providers on the market and choosing the leading one is quite hard, as the trends are changing really quickly.  With such a wide variety available, it’s easy to…
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The Complete Guide To Understanding The DACH Market
Every region has its own specifics and dynamics. DACH region is one of the most advanced in the world. A strong economy and a high standard of living have its reflection in the e-commerce industry. What is DACH? An abbreviation DACH stands for D — Deutschland (Germany), A — Austria, CH — Confœderatio Helvetica (Switzerland). Therefore, it refers to German-speaking Europe.  Source The shape of e-commerce in the DACH region…
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How customized online-stores are built in Czech & Slovak Republic: survey among e-commerce software houses
If you are looking for a supplier of customized online store solutions, there are currently 242 Czech and Slovak agencies to choose from, and trying to pick the right one can feel like an impossible task. How do the individual agencies differ? We’ve searched the entire market and have compiled information on how large e-shops are built, how long the construction takes, what technologies the agencies use, and how much…
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Optimize your e-commerce website
There is no doubt that e-commerce is a big thing. Numbers don’t lie: According to Statista, US e-commerce sales reached $396 billion in 2016 and is predicted to grow to $684 billion by 2020. American customers spent $5 billion online during 2017’s Black Friday only. However it’s China that is the biggest player. Chinese e-commerce revenue was estimated to be $672 billion in 2017, which makes up more than 40%…
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Retail in Germany: report
E-commerce is a dynamic industry where innovations drive development. Solutions that worked a few years ago, can’t be good enough today. How does Germany’s market adapt new technologies for e-commerce? Should German retailers look out for the foreign competition? Read on to find out!  Card payments Even though you might think that in Germany cash payments still are the majority, numbers claim the opposite. At the EHI Congress in May,…