Category: Reports

It goes without saying that the coronavirus outbreak has already changed a lot in the economy, not only in the DACH region. Many industries and businesses had to rethink their strategy and adjust their communication to better suit and serve their clients in these turbulent times.  Ecommerce Europe decided to conduct a special survey among its National E-commerce Association members. The survey covert the general situation per country, forecasts and…

Setting up an online store is no longer a difficult task. Where WordPress offers the ease to start a website, the WooCommerce plugin makes it easier for the offline store owners to take their business online and set up a store. Even startup enthusiasts and entrepreneurs have their way when planning to test their career in the eCommerce industry.  Sign up on the WordPress website, download the plugin, add products…

More than 50 speakers, 180 exhibitors and 7000 visitors from all over the world came to Berlin to exchange knowledge and gather unique e-commerce insights. E-commerce Berlin Expo took place in STATION Berlin for the fifth time in a row and was bigger and more successful than ever before. EBE2020 was special for a few reasons. It was a jubilee edition of this prestigious conference, and it has been gaining…

The topic of “personalised customer service” is on everyone’s lips in online retail. Encouraged by the rapidly increasing technical possibilities of using artificial intelligence, the “interest-based offer of content” (products, offers, listings…) in e-commerce is currently entering a hot phase. A smart way to approach a complex topic with manageable effort and at attractive prices. Many dealers have recognized the relevance of the topic and implement appropriate solutions. One company…

The cross-border ecommerce space shows tremendous growth potential: it is estimated that it will reach USD 1 trillion in 2020 – and some of the key enablers of growth are currency, infrastructure, language, internet penetration, and the diminishing complexity for consumers and merchants. Structured in three comprehensive chapters, each depicting a main frame of the cross-border picture, the Cross-Border Payments and Commerce Report is dedicated to international retailers, global shipping…

You’re active on Amazon, and you sell a thing or two, but… you’d like more.  You are not active on Amazon anymore: you sold products in the past and got put off back then, but now you feel like you would like to be ready for rumble again. You think about entering Amazon just now, but you need to know more about Amazon sales. No matter which scenario applies to…

While e-commerce has become a lucrative industry benefiting a great many people, it isn’t an automatic path to success and profit. A lot of strategies come into play when you’re attempting to gain the attention and loyalty of potential customers online. And while a great product or service can sometimes accomplish some of this on its own, or via word of mouth, good marketing is crucial in order to differentiate…

Gone are those days when customers used to be completely dependent on brick-and-mortar stores. Consumers today shop across multiple channels on multiple devices. This change in consumer behavior forms the core of multi-channel marketing. With a multi-channel marketing strategy in place, a company leverages a number of channels to interact with the customers. Presence across more than one channel helps a brand to fulfil a customer’s needs and wants which…

Everybody is talking about content marketing. But not all content fits every customer. While buyer personas address this challenge on a conceptual level. Artificial intelligence now has the potential to take content experience to a new level. by Caroline Helbing, Senior Analyst at OXID eSales AG For a few years already, content marketing is the new state of the art in customer communications. Yet, the importance of content marketing is…

German customers are rather more conservative when they are shopping online. Germany offers lots of different payment methods, such as third party bank transfers, credit/debit card, PayDirekt, Direct Debits and E-wallet. If we take a closer look into which ones are doing better in the popularity, we can see that the E-wallet is dominating online as of right now.  E-wallet payments, consist of Paypal, Apple Pay and Android Pay, which…

What makes robust software so special and why developers (and businesses) need it. Technical paper by Dr. Bernhard Scheffold, OXID eSales AG An essential part in the development of an OXID eShop solution for a medium-sized company is the integration of the shop with its surrounding systems. This includes enterprise resource planning systems, product information management systems, CRM systems and external search servers. The latter are often a necessity in…