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Reports
E-commerce Law in Germany: the nuts and bolts
The German market can indeed be challenging in some respects. To successfully run your e-business, you should understand the laws that control it. It doesn’t matter whether sales are made to entrepreneurs or consumers. The German Civil Code lays out a series of obligations. In that case, there may be questions about which legal requirements apply to e-commerce in Germany.  In this article, you will learn about the significant legal…
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Made-to-order: Understanding consumer behaviour to drive effective personalisation in retail
Discounts and coupons, though effective, do very little to nudge consumers to buy from you instead of your competitors. As consumers transition towards online shopping, their expectations from a virtual shopping experience has grown beyond the “10% Discount” coupon codes. A recent survey-based report commissioned by MoEngage brought forth a central theme in terms of consumer expectations from retail brands. 27% of the survey respondents said “Irrelevant products or content”…
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The essentials of German e-commerce 2021
We can say a lot about German e-commerce. However, more and more articles and websites give out so much information that it’s sometimes challenging to sort it out. So we decided to create an article that contains all the articles we have written about the e-commerce market in Germany – you will always have all the information handy!  We have described everything we know about German e-commerce in the following…
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Top 6 SEO tips for eCommerce websites in 2021
The importance for eCommerce websites to rank at the top of search engines continues to grow.  While paid searches can lead to quick success, they are very costly in the long run. This is where search engine optimization (SEO) comes into play: SEO describes measures that help online shops to appear as high as possible when relevant search terms (keywords) are entered on  search engines like Google & Co. The…
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Enterprise Marketplace Index: key takeaways from the report
The digital-first era accelerated in 2020. Someone-stop shop digital giants secured their position as market leaders, but many legacy retailers were caught in the middle, losing a two-front battle. However, a pioneering group of retailers brought innovation to the traditional model of retail. Read the report below based on The Enterprise Marketplace Index to find out more about digital marketplace retailers. Marketplace growth The Index found that marketplace retailers outperformed…
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The most critical insights from Adobe Digital Economy Index: COVID-19 Report
Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the only real-time barometer of digital buying and selling activity, analysing trillions of online transactions across 100 million product SKUs in 18 product categories. Read the report as it includes the most important and actual data. The Adobe Digital Economy Index  The Adobe Digital Economy Index…
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Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries of the situation, and to examine how the saga continues this year, Neticle analysed the online reputation of Amazon.de. The large ecommerce service had more than 800 thousand public mentions on the German internet during the first four months of 2021, and especially many in…
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Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s purchase. Customers can select their preferred coupon for another partner shop. Thus, partner shops can generate new revenue, whilst the publishing shop can boost its after-sales profit. Checkout marketing offers a variety of benefits which will be explained below. Benefits for customers and participating shops…
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Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?
Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is the limit,” watch out for the Value Added Tax (VAT) trap ahead! As of July 1st of this year, an EU-wide sales tax reform for eCommerce goes into effect. According to the EU Commission, this is the “biggest VAT reform since 1993.” The new rules…
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Marketplace Ecosystem Overview: The Paypers Report
Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…
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Next Generation PIM: Product Experience Management (PXM)
Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce manager strives for, regardless of whether the company produces goods itself or sells goods from other manufacturers. Today, detailed product descriptions are often no longer sufficient to achieve these goals. The customer’s personal experience with the products is decisive. The product experience along the entire…
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Global expansion in e-commerce: 5 major obstacles of selling internationally
We have all been there: Your e-commerce business is going great, but it gets increasingly difficult to attract new customers. To reach a greater market, you are thinking about selling internationally. And why should you not? – the potential of cross-border e-commerce is huge. But is it really that easy to go global? The short answer: International expansion is one of the best and quickest ways to increase your customer-base,…