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Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events behind us at the end of the first quarter. After numerous discussions, workshops, lectures and product demos, it is clear: AI-based personalisation has the potential this year to change everything for online merchants and customers alike. Do you really know what the customer is looking…
Reports
Personalisation: Get out of your children’s shoes
Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial intelligence, the “interest-related delivery of content” (content, products, offers…) or, in other words, “the right offer at the right time” in e-commerce is currently entering the hot phase. There is hardly an event, congress or newsletter where the topic is not brought closer to you.…
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Conflicting SEO Signals
Sites fail to live up to their full potential in Google Search because their on-page signals are conflicting, rather than consistent. These are the Top-5 most common pitfalls. One of the most fundamental and consequential mistakes when it comes to SEO is failure to display consistent signals. As a result search engine bots and algorithms are frequently confused and unable to rank landing pages as prominently as they could. Few…
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E-Commerce Experience 2019: 6 success factors investigated
Which trends are currently driving German e-commerce? At the beginning of the year, forecasts and trend predictions are a welcome. But today – vice versa – we want to take a closer look at recent success stories to verify which forecasts of the past months have actually proved to be true. Customer experience seems to be the crucial topic that determines success ors failure. But which measures precisely help to…
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How to Choose a B2C E-Commerce Suite
As the e-commerce industry became extremely competitive and fast-paced, it was only a matter of time before online retailers recognized the need to offer seamless user experience and customer service. Generally speaking, the faster and more secure the whole shopping process, the better for your business. And there’s a way to make that happen. Turning to business-to-consumer (B2C) e-commerce software, as well as various integrations available, can make your online…
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ALLEGRO – all you need to know about the best Polish online marketplace
The popular online marketplaces to trade your goods in most European countries include eBay and Amazon. However, the same platforms will not bring you the desired sales if you are in Poland. Why? People from Poland prefer Allegro to these platforms, as their favorite online marketplace to get all the items they want. And with over 14 million customers, 90% of which shops regularly on Allegro.pl, Allegro has managed to…
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Preparing for the Future with Voice Search
We live in the Digital Age, and new technologies surround us all the time and help us with everyday activities. One of the emerging solutions is voice search. It’s successfully gaining popularity, mainly in the most developed countries, and experts predict that this phenomenon will continue to grow.   Voice search is when a person speaks to the device instead of typing. It’s also seen as a digital assistant. Nowadays…
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Black Friday 2018: key takeaways from the shopping fever
One of the busiest and most long-awaited days of the year has just passed. And it is all about… Brands and shops, both online and offline, started their Black Friday campaigns in October (or even earlier) to inform their customers about all of the special offers they have prepared. Did Black Friday 2018 break the online shopping records regarding the amount of money that shoppers spent? Did it open the…
Payment methods in German Ecommerce
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A guide to payment methods used by German ecommerce businesses
  The German ecommerce market is one of the largest in Europe and is growing rapidly. By 2021, it’s expected to reach an estimated value of €104bn — equal to France and just behind the UK. The opportunities for ecommerce are huge.   But you might be surprised to learn that e-wallet style payments, such as PayPal, and even debit or credit card payments have only started to rise in…
Ranking of Top 100 online retailers in Germany in 2018
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Ranking: Top 100 online retailers in Germany in 2018
German e-commerce sales grow year after year. In 2017, top German 100 e-commerce retailers generated sales worth €30.5 billion. Compared to the previous year with sales at the level of € 27.4 billion, this represents an increase by 11.3 percent. These figures have been revealed the study “E-Commerce Market Germany 2018” conducted by the EHI Retail Institute. The study features a ranking of German online retailers based on their annual…
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12 leading marketplaces in Europe
In the previous part, we have listed the leading marketplaces in North America. Now it’s time for some facts and figures on marketplaces that dominate the European ecommerce landscape. In Europe, the ecommerce market revenue is worth $363 billion, with an expected annual growth of 7.3%. Experts estimate that by 2022 the European market volume will be worth as much as $481 billion. This is a lot considering the fact that…
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17 leading marketplaces in Asia
In our 2018 overview of leading marketplaces in different regions of the world, we already looked at top marketplaces in North America and top marketplaces in Europe. Time for part three: Asia. The scale and growth rate of ecommerce in Asia really sets it apart from other parts of the globe. China alone is the largest ecommerce market in the world. This year, China’s predicted total revenue is said to…