Kinga Edwards, Author at E-commerce Germany News

The Post-Covid world: the role and relevance of B2B marketplaces

The Covid-19 pandemic was spreading around the globe, businesses and customer habits are affected, which has fueled the use of marketplaces. Companies were able to continue operating during the pandemic because of their products and services. Consequently, B2B marketplaces have experienced increased growth, but they are also facing increased pressure from B2C marketplaces since customers’ expectations have also risen. Since the pandemic’s start, more than 50% of B2B buyers and…

Key takeaways from the Ecommerce Customer Care Guide

Some people say shopping online is now more normal than offline. Well, that’s big words, but they are true. However, people are expecting at least the same customer service online as offline. In this report from salesupply, you can find many details about ecommerce customer care – its trends and figures. But for now, stay with us to find the essential information about this topic! Changes & Develop As online…

Meet Poland’s most loved marketplace – how to sell on Allegro.pl

Perhaps you want to become an online retailer in Poland but don’t know where to start? The global development of e-commerce – including in Poland – is making this market increasingly attractive. In this article, you will learn more about Allegro – the excellent e-commerce platform that will help you achieve your goals. If you already have a business, but you don’t know how to transfer it from offline to…

European ecommerce overview: guide through ecommerce in Europe

Europe and its countries play an essential role in the global economy. Every country has its own consumers, its own sales dynamics, is governed by its own laws, or is influenced by other factors. The same is true of Europe and its countries. In this article, we have classified European countries into five groups, including Scandinavia, DACH, CEE, Balcans, and West Europe. Find out what their e-commerce secrets are with…

E-commerce Law in Germany: the nuts and bolts

The German market can indeed be challenging in some respects. To successfully run your e-business, you should understand the laws that control it. It doesn’t matter whether sales are made to entrepreneurs or consumers. The German Civil Code lays out a series of obligations. In that case, there may be questions about which legal requirements apply to e-commerce in Germany. In this article, you will learn about the significant legal…

7 powerful Shopify marketing tactics you need to try

Marketing your Shopify store can sometimes feel like you’re banging your head against a wall. But done right, it can have a tremendous impact on the growth of your store. Here are 7 Shopify marketing tactics that can take your store to a whole new level. Upsells and cross-sells This is the easiest activity for you to get started with. That’s because the customers whom you’ll be pitching to already…

The essentials of German e-commerce 2021

We can say a lot about German e-commerce. However, more and more articles and websites give out so much information that it’s sometimes challenging to sort it out. So we decided to create an article that contains all the articles we have written about the e-commerce market in Germany – you will always have all the information handy! We have described everything we know about German e-commerce in the following…

Target Audience vs Buyer Persona: What’s the Difference

Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales. Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…

Top 10 online supermarkets worldwide

There is a report provided by ecommerceDB which points to the top 10 online supermarkets around the globe. Most people consider supermarkets as places where they physically go, push the trolley, and put things in, rather than online shopping and having them delivered, so this comparison is quite unique. Nevertheless, online shopping for food and beverages is getting popular, especially since the pandemic forced us to turn on the online…

The importance of checkout design and four best in class examples

Arguably, there isn’t a single page on your website that rivals the importance of your checkout page. If a customer has made it to checkout, they are right on the cusp of making a purchase. Therefore, if it proves too complicated or long-winded, they can easily decide, in a flash, that actually this product isn’t for them. It doesn’t matter if you’re a pure D2C company or an omnichaller retailer,…

Enterprise Marketplace Index: key takeaways from the report

The digital-first era accelerated in 2020. Someone-stop shop digital giants secured their position as market leaders, but many legacy retailers were caught in the middle, losing a two-front battle. However, a pioneering group of retailers brought innovation to the traditional model of retail. Read the report below based on The Enterprise Marketplace Index to find out more about digital marketplace retailers. Marketplace growth The Index found that marketplace retailers outperformed…

The most critical insights from Adobe Digital Economy Index: COVID-19 Report

Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the only real-time barometer of digital buying and selling activity, analysing trillions of online transactions across 100 million product SKUs in 18 product categories. Read the report as it includes the most important and actual data. The Adobe Digital Economy Index The Adobe Digital Economy Index…