Author: Kinga Edwards

After the rush of year-end business, online retailers are gearing up their business for the best possible sustained high sales in the new year. Find out from UX expert Johannes Altmann and ePages, a leading European manufacturer of commerce platforms in the cloud and exhibitor at the E-Commerce Berlin Expo (EBE), which content in the online store has an impact on sales and why “simple” sells better. The home page…

The world’s major corporations are increasingly relying on Spryker’s solutions to implement innovative business models. For example, the company is working with the US offshoot of Aldi to implement a new online grocery shopping experience – including delivery and curbside pickup. GFM Nachrichten, in collaboration with the E-Commerce Berlin Expo (EBE), spoke with Spryker CEO Alexander Graf about the reason for its continued success and his view of the current…

If you want to be active on the one online marketplace in Poland, you can’t get past Allegro – the local offering is too dominant. In an interview, Emilia Gregorczyk, Business Development Partner at Allegro International Sellers, exhibitor at E-Commerce Berlin Expo, explains how to overcome entry hurdles, what distinguishes a good local and international marketplace strategy, and who stands out in her views. What potential do marketplaces hold for…

We live in the marketing clutter era: every day we receive several thousand advertising messages. Ad fatigue is a condition that arises when an Internet user is tired of seeing too many ads. It causes resistance for commercials and moreover can induce negative sentiment towards a brand. Because of this marketers can witness the reduction of ROI (Return of Investment). Ad avoiders generation The numbers speak for themselves: 64% of…

As eCommerce continues to grow, the construction materials industry has also seen more and more opportunities for success in online sales. In fact, there are plenty of reasons why construction material eCommerce can proliferate. In this post, we’ll highlight some of those reasons as well as provide tips on how you can succeed in selling your products online. Skilled labor shortage The skilled labor shortage is a problem that the…

German consumers now expect companies to act sustainably. The issue is just as important or even more important to them than it was a year ago. The E-Commerce Berlin Expo (EBE) and GFM News therefore took a closer look at where consumers now set their priorities and how SAP can help achieve sustainability goals. According to the Global Sustainability Study 2022 by global strategy consultants Simon Kucher & Partners, German…

For many e-commerce companies, it would be an immense success if their own sales doubled within a year. In the case of one client of the performance marketing agency Adstronauts, however, it actually grew by 2,543 percent during this period. How this was achieved through the right use of meta platforms as well as other marketing measures is explained by Adstronauts managing director Jana A. Micus, who applied for a…

Processes are the invisible, often ignored algorithms that determine the functioning of an organization. In the right hands, they can be a pathway to growth and scale. So it’s good to understand what their importance is. Today we’ll talk about the state of process automation in 2022. And if you’d like, you can read the entire report on the topic from Camunda. In the meantime, we invite you to read…

Dropshipping is a great business model for new entrepreneurs. It’s simple to set up and can be profitable with very little investment. However, there are a few things you need to do in order to make sure your business is successful. In this blog post, we will discuss the ultimate dropshipping checklist for newbies! What is dropshipping and how does it work Dropshipping is a business model where you sell…

For the majority of Germans, messenger services are now a more popular communication channel than telephone or e-mail. WhatsApp, in particular, stands out, with 60 percent using the app every day. Nevertheless, messengers are still hardly used in sales in this country, even though they offer unique advantages for advice, marketing and service. MessengerPeople shows the added value, presents some practical examples and gives valuable tips and tricks Matthias Mehner,…

Video has entered a brand new era. The significant increase in video consumption and production that began in 2020 continued in 2021. As a result, businesses should view video as a critical part of a successful marketing strategy. Today we will show you some data about the state of video in 2022. Stay with us and check out the whole report here. Strategy The use of video is a critical…