Author: Kinga Edwards

Consumer trends change with dizzying speed, and what is a trend today may be outdated tomorrow. So in a world of constant change, it’s worthwhile not only to keep abreast of what’s going on but to stay one step ahead of the competition and be aware of how the future of the people who buy your products is shaping up. So, what will the consumer of the future be like?…

Businesses have seen rapid change in recent years, especially in the world of B2B buying. To understand the challenges B2B organizations face when bringing their products to market, Sana went to the ones who know how they’re doing – their customers.  So, if you want to find out what challenges B2B’s challenges when buying online, check out the 2022 B2B Buyer Report from Sana! Changes are on the way The…

Marketplace Uni shows how best to sell your products on European marketplaces. Founder Valerie Dichtl gives tips for a good marketplace strategy and on challenges like the current price increases. >>> GFM News and E-Commerce Berlin Expo in conversation with Valerie Dichtl, marketplace expert of the Marketplace University. Valerie, what potential do marketplaces hold for manufacturers and retailers? Marketplaces basically offer great potential for manufacturers and retailers. They have a…

In an interview, Dr. Markus Schöberl, Director Seller Services at Amazon, explains why Amazon’s marketplace is so successful and what retailers should consider when making an appearance there.  >>> GFM News and E-Commerce Berlin Expo in conversation with Dr. Markus Schöberl, Director Seller Services at Amazon What potential do marketplaces hold for manufacturers and retailers in your view? Marketplaces offer entirely new opportunities for manufacturers and retailers. The central role…

Kaufland is an old hand in the retail business but a comparatively young player in the marketplace. Nevertheless, the company is already expanding its offering into other countries. In an interview, Julia Lehnkering, Senior International Sales Coordinator at E-Commerce Berlin Expo exhibitor Kaufland Global Marketplace, explains what services retailers can expect and where the journey is headed for the company. >>> GFM News in conversation with Julia Lehnkering, Senior International…

While online stores remain an important building block in e-commerce strategies, they are increasingly being eclipsed by marketplaces in terms of sales. Moreover, the aftermath of the pandemic is reinforcing the trend, as more companies are now establishing a presence on online marketplaces, making the offering more attractive to customers. With the help of industry representatives and exhibitors such as Amazon, eBay, Samsung, HomeTiger, Allegro, gominga, Kaufland Global Marketplace, E-Commerce…

If you run an online store, you need to make sure your website looks great and is easy to use. Many people will soon leave a website if they don’t like its appearance, so you need to avoid losing potential customers this way before they have even had the chance to check out what you’re selling. In this blog post, we will discuss nine ecommerce web design best practices that…

The DACH region, comprising Germany, Austria, and Switzerland, presents a golden opportunity for ecommerce businesses looking to expand their reach.  Known for its robust economy, high purchasing power, and a consumer base that values quality, the DACH market is ripe for ecommerce growth.  However, entering this lucrative yet nuanced market requires more than just a one-size-fits-all approach. From understanding the unique consumer behavior to navigating the complex regulatory landscape, businesses…

The pandemic caused by the COVID-19 virus has brought many industries to a halt, causing long-term damage. But on the other hand, it has greatly accelerated digital progress. This includes Germany, where digital commerce has become an indispensable part of the country.  Consumers from there love to shop online, and entrepreneurs have started to move their business to the virtual world, which has proven to be a very good idea…

Have you ever wondered how convenient it is to shop online? Or have you noticed that you are annoyed by queues in stationary stores and have to wait a long time for service? Well, you are probably experiencing the Amazon Effect. The name doesn’t say anything to you? Don’t worry – in this article, we’ll explain what the effect is, who it affects, its impact on e-commerce and how retailers…

Are you thinking about starting an ecommerce business and earning money online? With the right planning and preparation, your new business can be a huge success in one of the fastest growing industries in the world. Before you can start selling products online, however, there are several tasks that you need to complete. In this blog post, we will provide a checklist of 10 steps that will help get your…

Difficult times call for… different measures.  You might be familiar with the 80/20 rule or, in other words, the Pareto principle. Following this logic, 80 percent of your turnover comes from 20 percent of your goods, 80 percent of all complaints from 20 percent of your customers, and so on. Now, here’s an even better rule to follow: the 90/90 rule. Especially during difficult times like these.  The current state…