Topic
  • Trends

How to comply with the PPWR requirements?

Discover how to navigate the new EU Packaging and Packaging Waste Regulation (PPWR) requirements and make your e-commerce packaging more sustainable. Learn about reusable quotas, recyclability mandates, and strategies to reduce void space while optimizing logistics and cutting costs—essential insights for businesses aiming to stay ahead. (Ad)

  • Interviews

On building Europe’s favorite premium design brand: Insights from Lydia Kind from Westwing on the EGN Podcast

Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design. In this episode of the EGN Podcast, host Efe von Thenen is joined by Lydia Kind, VP Creative & Communications at Westwing, as she shares the inspiring journey of a company that has grown into one of Europe’s most loved brands.

  • Trends

The future of procurement in e-commerce: All you need to know

Discover how procurement is revolutionizing e-commerce in a fast-paced digital world. From emerging technologies to actionable strategies, this article unpacks the key trends and solutions that can help businesses stay ahead in the competitive e-commerce landscape. (Ad)

  • Trends

Success without shop hosting? How to lose your customers in seconds

Discover the critical role of professional shop hosting in creating a reliable, secure, and high-performing online shop. From scalability to expert support, learn how tailored hosting solutions like OXID eShop can drive long-term success in e-commerce—read more to unlock your shop’s potential! (Ad)

  • Trends

How e-commerce businesses can deliver convenience to their customers in 2025?

From Box – Die Abholstation to DB Kinderleicht, discover how innovative solutions are transforming e-commerce delivery and travel for families. Ready to offer unmatched flexibility and sustainability? Dive in now! (Ad)

  • Trends

How to reach more than 20 000 000 online customers in Europe?

Discover how to unlock access to over 20 million online customers in Central and Eastern Europe (CEE), the fastest-growing e-commerce market in Europe. Join an exclusive webinar on January 22nd to learn how Allegro and Base can streamline your entry into this dynamic region, offering practical strategies and tools to expand your business effortlessly. (Ad)

  • Expo and Awards

E-commerce Berlin Expo 2025: Agenda is now live!

Agenda for E-commerce Berlin Expo 2025 is live! Read the article to see what’s in store for you.

  • Trends

Maximizing sales with AI-driven customer support

AI-driven customer support is revolutionizing e-commerce by enabling faster, personalized responses to customer inquiries, especially during critical presales moments. By leveraging tools like automated ticketing, contextual responses, and proprietary data models, businesses can enhance customer experience, drive sales, and maintain trust with secure and tailored interactions. (Ad)

  • Trends

The online pharmacy trend continues to attract customers all over the world

With insights from ECDB, explore how online pharmacies are reshaping the healthcare landscape, from addressing pharmacy shortages in developed nations to boosting accessibility in emerging markets worldwide. (Ad)

  • Trends

Last mile delivery and PUDO – When old habits die easy 

Explore how parcel lockers are revolutionizing last-mile delivery in Europe, offering unmatched convenience, sustainability, and flexibility. This article dives into the cultural shift reshaping logistics, highlighting regional trends, environmental benefits, and success stories like Omniva’s dominance in the Baltics. (Ad)

  • Trends

Scaling smarter in e-commerce: Proven strategies and real-world success stories

Expanding globally presents e-commerce businesses with logistical and operational hurdles, but strategic solutions can simplify the process. From leveraging local logistics networks to adopting flexible cost models and integrating marketplaces, this article provides actionable insights and real-world examples to help businesses grow sustainably while maintaining exceptional customer service. (Ad)

  • Trends

Advanced automation for WhatsApp responses in e-commerce

WhatsApp has revolutionized e-commerce communication with its 98% open rate, personalized interactions, and AI-driven automation. Tools like Spoki empower businesses to leverage WhatsApp’s potential for bulk messaging, CRM integration, and seamless payment options, driving sales, customer satisfaction, and long-term loyalty. (Ad)

  • Trends

Mastering multichannel operations: Strategies for SMEs in 2025

In 2025, SMEs in the DACH region are thriving with a multichannel strategy, balancing the agility of online sales and the reliability of offline operations. This dual-channel approach is driving growth, resilience, and adaptability in an ever-evolving business landscape. (Ad)

  • Trends

From ROAS to profits: Make PMax work for your bottom line

Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)

  • Trends

Organic positioning of listings: The secrets of relevance and content on the eMAG marketplace

Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)

  • News

What you need to know about last mile in e-commerce

What are the critical aspects of last mile delivery in e-commerce? Gain knowledge on strategies to improve efficiency and meet customer expectations.

  • Trends

Evolving payment security and compliance standards: What businesses need to know in 2025

Stay ahead in 2024 by mastering evolving payment security and compliance standards! Discover how businesses can combat rising cyber threats, embrace advanced technologies, and prepare for game-changing regulations like the Digital Operational Resilience Act (DORA) to build trust and resilience in the digital economy. (Ad)

  • Interviews

Mastering data-driven marketing and cookieless future: Insights from Marc Feiertag of Smarketer on the EGN Podcast

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

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