By Janusz Grabowski
In this article, we will delve into advanced strategies for selling on the eMAG platform. These insights are valuable for both seasoned sellers and those planning to start their journey on this marketplace. On eMAG, the content of your listings plays a pivotal role in determining the organic positioning of your products. Interestingly, while the platform provides detailed guidelines for sellers, many fail to follow them. As a result, optimizing listing content can be a straightforward way to gain a competitive edge. The key is to adhere to eMAG’s specific requirements instead of relying on random solutions. By doing so, you can enhance the visibility of your listings in search results, minimize rejection risks, and expedite the approval of new products.
Title optimization and eMAG guidelines
eMAG allows product titles of up to 255 characters, which offers more flexibility compared to other e-commerce platforms. However, following a specific structure is essential to boost your product’s visibility. Avoid repetitive keywords—titles should not include synonyms of the same phrase. Here’s an optimal format for eMAG titles:
Main keyword, brand, model, feature 1, feature 2, feature 3, size, color
The main keyword in the title should match the language of the source market rather than rely solely on translation tools. Research how top sellers describe similar products on the platform. Key product features and title lengths should be tailored to the category. For example, electronics tend to have longer titles, while clothing or home décor categories require moderately sized titles. The recommended minimum title length is around 100 characters to provide sufficient information.
If a product does not have an associated brand or if the brand is not listed in the eMAG database, replace it with “OEM” (indicating “unbranded”) and input the same value in the “Brand” field when adding the listing. Follow the brand name with critical product features like material, shape, or additional functionalities. Conclude the title with the size (e.g., 45×45 cm for home décor or L for apparel) and color.
Separate each element with a comma, and capitalize the first letter of each title segment for a professional appearance that stands out among competitors.
Product images on eMAG – enhancing your listings
eMAG allows sellers to add images that significantly boost a listing’s attractiveness. Using two types of visuals is key: standard product shots and close-ups featuring models, animals, or lifestyle settings. These approaches help showcase the product and increase its appeal.
Thumbnail images, a familiar concept from other platforms like Allegro, are gaining importance on eMAG. Changing the thumbnail to a closer or more engaging product view often leads to a noticeable increase in interest.
In categories like home décor, lifestyle backgrounds are highly effective. For instance, a simple doormat image is less appealing than one displayed in a modern interior. Adding at least five images per listing is mandatory on eMAG. For simpler products with fewer photo options, consider creating graphics by overlaying product images on various backgrounds.
Maximizing the number of images positively impacts your listing’s visibility and organic ranking. Professional visual presentation is, therefore, an essential part of your sales strategy on eMAG.
Descriptions and images: Keys to effective selling on eMAG
The product description is one of the most crucial sections for standing out on eMAG. Many listings still feature short, poorly crafted descriptions, often generated by machine translations. These are not only unappealing but may display an “automatic translation” warning that discourages potential buyers.
A well-crafted eMAG description should exceed 500 characters and include images. Consider translating polished descriptions from other platforms like Allegro or preparing a simple HTML layout that allows the addition of visuals. A detailed, aesthetically pleasing description combined with high-quality images can significantly boost conversion rates and outperform less-prepared competitors.
Experiment with advanced description elements like banners, dividers, or brand-specific sections. Adding logos, creating a compelling brand story, or designing infographics can make your listings visually appealing and more persuasive. These enhancements help differentiate your offerings, build a professional image, and attract customers.
Product parameters on eMAG – unlocking better visibility
Filling in product parameters on eMAG is one of the most effective ways to create a successful listing. Buyers often use this section to refine searches, making it a critical differentiator. Unfortunately, many sellers neglect this aspect, viewing parameters as less important—a significant mistake. Accurate parameter completion can significantly improve search relevance and ranking.
eMAG parameters are divided into three categories:
- Mandatory – Required to publish the product.
- Recommended – Crucial for visibility and search relevance.
- Optional – While less critical, completing these enhances listing comprehensiveness and attractiveness.
Filling in these parameters not only improves your search ranking but also makes it easier for customers to find exactly what they need, effectively increasing conversion rates. Dedicate time to filling them accurately, treating them as a vital element of your eMAG sales strategy.
Videos and GIFs – modern tools to boost conversion
eMAG allows sellers to enrich product descriptions with videos, which is a fantastic way to grab customer attention and increase engagement. Adding a video is straightforward—use the eMAG Message Center to implement a YouTube HTML code.
Additionally, eMAG supports the use of GIFs in both product descriptions and image galleries. These dynamic visuals can dramatically impact the time buyers spend on your product page, improving conversion metrics.
Leveraging videos and GIFs is an excellent way to stand out, especially in categories where product features or usage are critical. These visual elements enhance listing appeal and build customer trust, ultimately leading to higher sales.
Product families on eMAG – how to create and utilize them
Accurately filling out product parameters enables the creation of product families, or variants, which is a powerful tool on eMAG. Variants can only be created for products within the same category and sharing a common attribute, such as color. Importantly, each product in the family must have unique parameters—if two products share the same color, only one can be included in the family.
eMAG also allows sellers to create more diverse color palettes, such as shades like yellow, sandy yellow, beige, or dark yellow, providing better alignment with customer preferences.
Conclusion
Standing out on eMAG doesn’t require extensive effort. The key lies in strictly following the platform’s guidelines, available in the “Content Quality” section. Many sellers limit themselves to low-quality content when importing listings, creating an opportunity to gain a competitive edge. High-quality descriptions, an adequate number of images, and complete parameter sets significantly improve the organic visibility of your listings.
Content optimization alone isn’t enough. A successful sales strategy includes marketing efforts like ADS campaigns, promotional offers, and participation in the Genius package—essential for those aiming to rank among the top listings on eMAG.
About the author
Janusz Grabowski. Expert eMAG, Olimp Marketplace
I have been involved in e-commerce since before it was fashionable. I gained a lot of experience managing retail sales of one of the largest multi-sector e-commerce wholesalers in Poland, to ultimately find myself among the best specialists in eMAG. Today, I successfully manage accounts of Partners sending to Romania, Bulgaria and Hungary.
***
