Category: Interviews

How to turn visitors into customers? This question can be a real pain in the neck, but not for Judit Pal, CMO OptiMonk! OptiMonk (we love your name!) is an award-winning on-site message toolkit. How does exactly OptiMonk help businesses win more customers? Thanks 🙂 It refers to ’conversion OPTIMization’ – and we also have an adorable monk character that puts a smile on our face every single time we…

Jure Siric –Managing Director Modepack What is the correlation between packaging and a viewer’s perceived value of the product? About boxes that are, actually, out-of-the-box, we were talking with Jure Siric, Managing Director at Modepack. You’re an owner and Managing Director at Modepack, which produce packaging for e-commerce and courier industry. Can you tell us more about how you came up with the idea of Modepack? My family is in the…

Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…

Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…

Say hello to Dustin Coates, a Voice Search Go-to-Market Lead at Algolia, who shares his insights in our exclusive sneak peek before his presentation about the future of voice search during E-commerce Berlin Expo. “Ok Google, read the interview”! You are a Voice Search Go-to-Market Lead at Algolia, a search API company. What does your job entail on a daily basis? Algolia’s a search engine provider, which means that if…

Time for Robin von Hein from simplesurance GmbH in our “E-commerce Folks” series! In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce.   My adventure with e-commerce started when… we founded simplesurance in 2012. …But…

Time for Nenad Cetkovic in our “E-commerce Folks” series! He is the COO of the e-commerce automation solution Lengow, which optimizes product data feeds worldwide. In “E-commerce Folks” we introduce e-commerce professionals to our readers through a short questionnaire with all the same 15 short sentences to finish. Short & sweet: no facts and figures, no case studies, no company’s strategies. Just them and their quick insights about e-commerce.  …

Over a decade ago, online eyewear was an intransparent and high-margined niche, but Brille24 battled this problem with customer empowerment. In this interview, Brille24‘s Thorsten Ahlers tells how user-centricity helped the company reach both bargain hunters and affluent customers, and build an international business.   You work as the Head of Marketing at Brille24 – on online platform for shopping eyewear. How did your story at Brille24 start? Thorsten Ahlers,…