Interviews Archives - Page 4 of 13 - E-commerce Germany News

Interviews

TikTok for Brands: Insights from a TikTok Expert

In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…

The Power of Print in E-commerce: Breaking Digital Barriers for 100% Delivery and 901% ROI

In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…

Navigating the Home and living industry with Giovanni Luca Randisi, Chief Product Officer at home24

Explore the e-commerce insights and expertise of Giovanni Luca Randisi, Chief Product Officer at home24, a leading online retailer in the home and living products sector. Gain valuable lessons and knowledge from Giovanni’s extensive career within the company, applicable to e-commerce professionals of all levels.

Mastering E-Commerce: Insights from Lieferando’s Managing Director

Delve into the success story of Katharina Hauke, MD of Lieferando Germany & Austria, part of JustEat Takeaway.com, to uncover invaluable e-commerce strategies that pave the way for flourishing in a dynamic market.

A Guide to Fostering Diversity and Inclusion at Work: Insights from Dominique Jäger

Explore practical tips from an expert in diversity, people, and culture, on how to create an inclusive and empowering work environment, where everyone thrives and contributes their best.

Customer-Centric E-Commerce: 5 Lessons from flaconi’s Success Story

Delve into the success story of flaconi, Germany’s e-commerce beauty retailer, reigning over the industry with three million active customers. Discover their customer-centric approach, pricing strategy, and data-driven innovations that set them apart.

Staying Ahead of the Competition in E-commerce: E-commerce Berlin Expo x Experts Roundtable

Welcome to our latest blog post, where we share key insights from a recent roundtable discussion at the E-commerce Berlin Expo. This discussion featured a diverse range of e-commerce experts, each offering their unique perspective on how businesses can stay ahead of the competition in the fast-paced world of e-commerce. You can watch this particular episode here, or all of them on our YouTube channel. 1. Invest in Your Brand…

Success Story Josef Seibel Schuhfabrik

This success story describes how the traditional shoe manufacturer Josef Seibel from the Palatinate region of Germany uses the innovative Buy Now Pay Later enabler axytos to reorganize the customer financial journey in the Josef Seibel online store, thus bringing the management and control of all purchasing and financial processes back into the company. “Inspired by Tradition…” …Are the ultra-modern sneakers with the lettering 1886, which immediately catch the eye…

“Case study industry-wide B2C product consulting platform with data driven digital marketing” Interview with Nina Roser Head of SEO and Pascal Volz Managing Director @ fischerAppelt

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…

” KaDeWe – How to digitize a luxury department store in lightspeed” Interview with Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP to talk about “KaDeWe – How to digitize a luxury department store in lightspeed” Enjoy! Register for free to see this talk live! KaDeWe is Berlin’s largest and most famous department store. Why did KaDeWe Group decide to digitize it? Since the carve out…

“Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Interview with Corinna Hohenleitner Managing Director DACH @ Criteo Ulrich Kaleta e-Commerce Consultant und Interim Manager

Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Ulrich Kaleta e-Commerce Consultant und Interim Manager and Corinna Hohenleitner Managing Director DACH @ Criteo “Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Enjoy! The year 2020 has revolutionized ecommerce, it goes without saying. According to…

“Recht für Online-Händler – Was ist wichtig und warum?”- Interview with Melvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to inviteMelvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund, for a virtual cup of coffee to talk about “Recht für Online-Händler – Was ist wichtig und warum?”. Enjoy! Register for free to see this talk live! How has your career at Händlerbund started? I already enjoyed writing and imparting knowledge during my studies, for example…