The Future of Social Commerce: Insights from Jörg Heinemann from Otto
Dive into the future of social commerce with Jörg Heinemann from Otto and discover how live shopping and immersive technologies are revolutionizing e-commerce
Revolutionizing Sports Merchandising: Insights from Dr. Armand Farsi from Fanatics
In the new episode of the EGN Podcast, Dr. Armand Farsi delves into the complexities of sports merchandising. Discover how Fanatics navigates challenges and leverages community to redefine fan engagement
The Power of Headless Commerce: Insights from Global Domain Lead for Digital and Consumer at C&A
Discover how C&A’s switch to headless commerce boosts flexibility and performance in our latest EGN Podcast episode. Tune in for expert insights and practical advice from Fernando Veiga Fonseca
Dubai’s Strategic Advantages for E-commerce: Insights from Mitch Bittermann from Dubai CommerCity
Explore why Dubai is a rising star in the e-commerce world with insights from Mitch Bittermann of Dubai CommerCity in the new episode of the EGN Podcast
The Innovative Journey of Flix: Insights from Flix’s VP of Marketing and Customer Product
Discover how Flix’s unique platform model and data-driven strategies have fueled its rapid global expansion. In this episode of the EGN Podcast learn from Alexander Schlüter about the company’s innovative approaches and key success factors in the travel tech industry
Shop the Looks from Your Favorite Shows: Sven Gronemeyer from UFA Serial Drama on TV Shopping Revolution
In this episode of the EGN Podcast Sven Gronemeyer’s visionary perspective and practical insights offer a glimpse into the exciting future of media, e-commerce and AI. Tune in to discover how the collaboration between RTL Plus, Zalando and UFA Serial Drama is paving the way for a new era of interactive media and shopping
Navigating the Rebranding Journey: Insights from Kleinanzeigen’s Head of Brand
Tune in to the latest EGN Podcast where we chat with Iskra Velichkova, the Head of Brand at Kleinanzeigen. Learn about the evolution and impact of this major German online classifieds platform
Navigating the Future of E-Commerce with Giles Longhurst: Insights from a Digital Marketing Pioneer
In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. In his talk with Efe von Thenen he stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks…
TikTok for Brands: Insights from a TikTok Expert
In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…
The Power of Print in E-commerce: Breaking Digital Barriers for 100% Delivery and 901% ROI
In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…
Navigating the Home and living industry with Giovanni Luca Randisi, Chief Product Officer at home24
Explore the e-commerce insights and expertise of Giovanni Luca Randisi, Chief Product Officer at home24, a leading online retailer in the home and living products sector. Gain valuable lessons and knowledge from Giovanni’s extensive career within the company, applicable to e-commerce professionals of all levels.
Mastering E-Commerce: Insights from Lieferando’s Managing Director
Delve into the success story of Katharina Hauke, MD of Lieferando Germany & Austria, part of JustEat Takeaway.com, to uncover invaluable e-commerce strategies that pave the way for flourishing in a dynamic market.